With coverage on national TV shows including “The Chew” and “Good Morning America,” Sunions tearless sweet onions boasts more than 1.2 billion media impressions in its first season.
Those impressions also came from print, radio and web coverage of the unique onions, according to a news release, with the blog The Daily Meal proclaiming “Onions that don’t make you cry are finally here and we’re crying tears of joy.”
The brand partnered with consumer website BuzzFeed Food and YouTube influencers “The Brothers Green Eats,” according to the release, and Facebook and Instagram videos also fed the media attention on the new onion.
Sunion grower-distributors are Generation Farms, Lake Park, Ga.; Onions 52, Syracuse, Utah; and Peri & Sons Farms, Yerington, Nev.
Marketing support for the onions include point-of-sale materials, produce manager education, social media content and consumer marketing/public relations campaign, according to the release.
The onions typically will be available November through April.
It took more than three decades of research, development and natural hybridization to bring Sunions to market, according to the release. Bayer Crop Science developed the onion, which is a long-day sweet variety — becoming more sweet and tearless in storage.