An advertisement during Sunday’s Super Bowl featured a "super bull" from Iowa.
Cexex aired a regional advertisement in the Midwest touting Albert the Bull, a 30 feet tall and 45 ton Hereford bull statue found in Audubon, Iowa.
Albert the Bull is made primarily of solid concrete and was built to promote the local beef industry. It has also served as a tourist attraction since construction was finished in 1964.
In the 30 second commercial that aired during the third quarter of the big game, locals can be seen sharing stats about their "super bull."
A longer YouTube video was released by Cenex to help share this history of Albert the Bull and what he means to the community.
This isn’t the first time a Hereford bull made it into the Super Bowl commercial lineup. Back in 2014, Chevy produced an advertisement called "Romance" where a set of Hereford heifers were introduced to their new love interest.
Agriculture has been featured prominently in a number of Super Bowl ads this past decade with Dodge Ram's advertisement featuring Paul Harvey's musings in "So God Made a Farmer" being the most memorable.