Survey: Public Backs COOL Law, USDA Proposal

May 17, 2013 03:51 AM

via a special arrangement with Informa Economics, Inc.

Consumer Federation of America commissioned survey

NOTE: This column is copyrighted material, therefore reproduction or retransmission is prohibited under U.S. copyright laws.

Widespread public support for country-of-origin labeling (COOL) in general and USDA's approach to labeling is the conclusion in a survey commissioned by the Consumer Federation of America.

Results: Ninety percent of those polled (link) favored COOL of meat in general and 87 percent supported requiring labels to disclose specifically in what countries animals were born, raised and slaughtered.

The survey, which has a margin of error of three points, was done May 9-12 by ORC International. The full results of the COOL questions are here. USDA's proposed rule is now at OMB.

Comments:  None of these surveys ask the question "at what cost"? If you ask naïve questions you can normally get an answer that will support darn near anything.


COOL supporter wary of House farm bill action on topic. The United States Cattlemen's Association (USCA) in a statement on the House Ag Committee-passed farm bill noted "deep concerns" over some provisions, including country-of-origin labeling (COOL). "While USCA is pleased that the amendment which would have completely repealed the COOL program was withdrawn, we must now address the language contained within the draft bill in Section 12104 which provides a marker for a potential repeal of the COOL program once the bill reaches conference. USCA will continue to work to defeat this provision as the bill progresses to the House floor."

Comments: What the House language does is put a marker in place in case the WTO were to rule that the US final rule on complying with a prior WTO ruling against the U.S. program is not in compliance with the dispute settlement body ruling, which led to the coming US final rule. Meanwhile, U.S. meat industry officials and their lobbyists are urging USDA to have at least a one-year phase in of any actions resulting from the final rule, in order to give time for the WTO to make its assessment and if approved, to get ready to implement the rule.


NOTE: This column is copyrighted material, therefore reproduction or retransmission is prohibited under U.S. copyright laws.






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