Tailgate Talk - March 2019

March 19, 2019 01:59 PM
Tailgate Talk - March 2019

What A Day: Soft Spot Swallows Tillage Tool

After dark, the tractor driver accidentally tried to plow through an area where they had dug out a large tree a year earlier. With a lot of hard work and two tractors, the tillage tool was free the next afternoon.

If you’ve had one of those days—or captured someone else’s—we’d love to share it with our readers. Email images to whataday@farmjournal.com or hashtag #FJWhatADay on Twitter and Instagram.

5 Lessons FFA Taught Your Mother

My daughter Olivia is an official junior high FFA member, and she’s loving it. From attending her first career fair to helping organize a petting zoo to teach kids about agriculture, it’s fun to see her jumping into new territory.

She sees the world through such a unique view right now. At times, I just want to bottle up her 12-year-old perspective so she never loses her curiosity, confidence and trust. But life happens, reality hits and there will be tough lessons learned the next few years that will further shape her character.

I know I can’t control how these next years unfold. As I sit here today thinking about what’s ahead for her, I can’t help but share a few lessons I learned along the way:

  • It’s OK to shake in your boots a bit.
  • Find your “sweet spot.”
  • Look up to somebody.
  • Don’t be afraid to fail.
  • Be the difference.

By Jennifer Shike
Editor, Farm Journal’s Pork Magazine

To read Jennifer’s full blog, visit bit.ly/FFA-lessons

Stat Rack

It’s no surprise digital use is exploding in all areas of our lives. It’s power and influence in the food landscape is staggering. At the 2019 Top Producer Seminar, Google’s Steve Lerch shared some examples.

$13 billion
Sales in the $43-billion food-and-beverage industry influenced by digital media.

Of foodies turn to websites and social media for food information.

Of millennials use their smartphones or tablets for information in the kitchen.

Of people think peanut butter has more protein than eggs.

Of U.S. households will spend at least one-third of their annual grocery budget via online channels.

Of comments on YouTube recipe videos feature recipe variations.

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