Tech Journal - September 2018

August 22, 2018 01:43 PM
Tech Journal - September 2018

DataStore Means Farmers Can Sell Data

Farmobile users are selling their data for $1 to $5 per acre each sale, and some have sold the same information up to four times in one year. The more detailed the data, the more it’s worth.

“Farmers use the Farmobile Passive Uplink Connection to gather data they can share with other farmers and trusted advisers, with the option to create ROI through the Farmobile DataStore,” says Jason Tatge, CEO of Farmobile.

Data is worth more when there’s more of it. For example, if you track planting and harvest only, you might receive $1 per acre. But, if you track planting, spraying, fertilizer and harvest, you might see that dollar value grow. In addition, if several farmers in the same area are willing to sell their data, it increases the value for everyone.

Data is not shared with other farmers or retailers—unless you give them permission. And if you choose to sell your data, you can select what layers are sold and to whom—it’s not an all or nothing deal. Farmers always retain full ownership of their data.

Farmobile recommends at least three years of data and including as many layers as possible to increase value. The company also says the demand for data is constant—and growing, so this should be a revenue source for years to come.

Visit for additional information.

Nutrien to Acquire Agrible

Nutrien continues its acquisition run announcing it will acquire the ag tech startup Agrible for $63 million. Based in Champaign, Ill., Agrible says 17,000 growers use its platform for a total of 11 million acres. Its suite of decision support software tools, SpraySmart, Nutrient Engine and Find My Seed, presented on the Morning Farm Report dashboard, will be integrated into Nutrien Ag Solutions digital platform. For more details, visit

Stine Seed Invests in Driverless Tractors

Stine Seed Farm Inc. will invest $5 million in Smart Ag Inc., an Iowa company that produces software for driverless tractors. Smart Ag introduced AutoCart, a software application that fully automates a grain cart tractor for use during harvest (driverless). AutoCart is a “plug-and-play system” that automates
existing grain cart tractors. The company says the cost is comparable to retrofitting a planter with precision technology.

“This investment from Stine Seed represents their belief in what we’re doing at Smart Ag to address the issues of labor, profitability and productivity for today’s farmer,” says Colin Hurd, founder and CEO of Smart Ag.

FBN Says it Makes Crop Marketing Easier

From insights and analysis to contracting and sales, Farmer’s Business Network (FBN) is introducing a suite of four offerings to help farmers through the crop marketing process:

  • FBN Market Intelligence—weekly in-depth newsletters and daily market reports, national and global futures information and local basis comparisons.
  • FBN Cash Grain Management—access to a personal adviser who takes market intelligence and caters it to each specific farm operation and helps
  • create marketing and execution plans and carry out sales.
  • FBN Cash Contracts—allows farmers to lock in value independent of location and relationships with buyers to get the best basis.
  • FBN Brokerage—just like any brokerage you might work with now, but at a lower price point.

For details, visit farmersbusiness

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