The 4 Ps of a Good Peer Network

November 25, 2015 08:00 PM

Peer advisory groups help farmers implement operational improvements

Peer advisory groups offer members encouragement and help overcome implementation problems. They not only provide good ideas, but also help weed out bad ones.

Once you identify the right people for your peer group, there are four characteristics that will help your peer advisory group excel, says Lance Woodbury, consultant and peer group facilitator.


  1. Common PLACE. Not everybody needs to be from the same area. In fact, it might be better to be spread out. You want to find people who face the same or similar challenges and issues.
  2. Similar PURPOSE. Clearly identify the mission, vision and goals of your peer advisory group. 
  3. Agreed-upon PROCESS. Put together an outline of how your peer group operates. Be sure to include confidentiality agreements, participation requirements and penalties for not meeting those requirements.
  4. PERSONALITY. Make sure everyone in your group is compatible, in terms of accomplishments and demeanor. The personality mix of your group is a big contributor to the overall success.


Interested in Joining a Peer Group?

Farm Journal’s Top Producer Executive Network™ (TPEN) is a strategic executive-level peer group program that provides producers with new, vital perspective from a brain trust of participants working together for the benefit of each operation.  The program facilitates group teamwork to identify effective ways to solve today’s farming operation challenge, generates executable ideas and provides accountability expectations for each member.  For more information, contact Lindsey Young at or 888-605-7138.

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