The Seed to Succeed

January 30, 2012 08:38 PM

Farmers Feeding the World receives grant to connect with consumers

When you plant seeds, water and nurture them, they grow. The same is true for organizations—at least that is what the folks at Harvest Public Relations and Marketing believe. The agency wants to help the Farm Journal Foundation’s Farmers Feeding the World initiative to grow, so it awarded the Foundation its fourth annual "Seed to Succeed" nonprofit grant, valued at $25,000.

Through this grant, Harvest PR will help Farmers Feeding the World rally U.S. agriculture to raise funds for hunger charities and to raise awareness among the general population of the importance of modern agriculture in meeting the food needs of an ever- growing world.

"We are thrilled for the opportunity to help bring mainstream awareness to Farm Journal Foundation’s humanitarian cause," says Heidi Nelson, founder of Harvest PR. "Connecting consumers with agriculture is a specialty area we have passionately honed through grower-funded consumer campaigns. To do what we love, while addressing food security issues, is a privilege."

From its beginning in 2009 when Harvest PR helped the Southern Peanut Growers in the wake of a devastating recall, the grant has been used to help farmers share their stories with their town-dwelling counterparts. In both 2010 and 2011, the agency focused on a newcomer nonprofit called the AgChat Foundation, formed by a group of farmers and aimed at helping farmers and ranchers connect with food consumers through social media platforms.

Growth continues. The Farm Journal Foundation is pleased to be working with Harvest PR and to have the additional resources with which to further its mission, according to the Farm Journal Foundation director of operations, Brian Hogue.

"We were wowed by Harvest PR’s generosity and desire to better the industry it serves," Hogue says. "While Farm Journal Media has been an established brand for 134 years, Farm Journal Foundation and the Farmers Feeding the World initiative are just over a year old."

Hogue says the grant will be helpful in allowing the initiative to effectively deliver its message to key audiences, including consumers, while allowing the Foundation to focus resources on the core mission of feeding hungry people worldwide.

"Investing in the Farmers Feeding the World campaign will give back many times over, both to the food-insecure people who receive aid and the farmers and ranchers whose stories we tell," Hogue adds.

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