After nearly 40 years in the commodity market business, Bob Utterback, founder of Utterback Marketing Services, has seen his fair share of weather scares.
“We always think this bull market’s [going to be] different from the past bull market,” Utterback told AgDay host Clinton Griffiths. “It’s almost always that the price expectation is never realized. You’re going to have the damage, but the prices never respond.”
Utterback says timing is key when taking advantage of the event and to watch the spreads.
“When the bulls get bullish, that’s a very positive sign,” he said. “Look at technical indicators, look at volume open interest.”
The third step Utterback says is to stay away from cash.
“Your equity exposure is so high that the fear of making decisions is high,” he said. “You’ve got to go with a tool that allows you to maintain an emotional balance.”
Watch Utterback discuss the tools to stay objective during a weather market on AgDay above.