Why are most people afraid to try something truly innovative? It’s simple: failure. Nobody wants to fail, whether in business or relationships. As CEO of your farm operation, the idea of failure can be heart-stopping.
It isn’t just a problem for overachieving Americans. In eastern Europe, failure can mean you face a short-term ban on starting another company. In Asia, failure can render you jobless for life.
The Law of Failure states most innovations fail even if competently executed, notes Alberto Savoia, an expert, coach, author and speaker on the topic of high-yield innovation through experimentation. Savoia began his career as an engineer and later as an engineering executive and chief technology officer for companies such as Sun Microsystems and Google, where he proved he could build things right. Now, he’s focused on the much tougher problem of helping companies ensure they are building the right things.
“The main thing I learned at Google is no matter whether you had vision, ideas, opinions or passion, to get buy-in, you had to have reality, data and rationality,” says Savoia, who spoke at Top Producer Executive Network’s Signature Event this winter.
The biggest challenge in innovation is not coming up with new ideas, Savoia says, but determining which of those ideas are most likely to meet with market success–which ideas are the right it.
Talk It Up. As the CEO of your business, are you working on the right things, talking about the right it? If you want cash flow to be on an upward trajectory, then conversation flow must go there first, says Mike Richardson, a CEO coach and author. “There is a flow in how you link and accumulate essential elements of any business journey. The creative thinking you engage in, the decisions you make, the elements that require more research—these all need to head in the same direction.”
Are you leading your team from a position of positivity or fear? Are you creating new ideas on the farm out of sheer survival or out of strategic growth? Do you start each farm meeting reciting your core values and reminding your team of business goals? You can find a path to prosperity, even in a down market, by focusing on the right it.
Philosopher Roberto Unger once said: “The task of imagination is to doing the work of crisis, without the crisis.” I would say the same of innovation. Time and energy on the farm is too precious. Focus effort on the right things for your business.