In a recent Market Directions survey, more than 80% of rural property owners said they do outdoor tasks on their acreage themselves most of the time, and they often need a tractor to help complete these tasks.
Massey Ferguson has created TractorAdvisor.com
for the do–it–yourself rural property owner. This website was created as a one-stop source for consumers to learn about tractors, and based on their specific jobs and property type, find their perfect sub–compact, compact or economical utility tractor under 65 horsepower.
The website features "Find Your Tractor Match," a tool that guides visitors through a series of simple questions about the jobs they want to tackle on their property. The answers are matched to the specific Massey Ferguson tractors and attachments needed to get those jobs done best. The website helps prepare the potential tractor owner to visit a local dealer.
TractorAdvisor.com puts users directly into a rural landscape and is full of information to aid the consumer in gaining familiarity with tractors. In the Tractors101 section, consumers can learn tractor terminology and get to know the tractor platform and controls. Checklists are available with the top questions to ask when buying a tractor. A printable tractor test-drive checklist is a resource that tractor buyers can use to set their priorities and rank the models they test–drive for comparison. The site also features a dealer locator, as well as links to tractor-owner community forums and product reviews. The site also provides maintenance tips and how-to guides for common jobs around the acreage and small farm.
For More: Massey Ferguson
Tractor Advisor website