The latest analysis of agricultural export promotion investment shows that U.S. public funding for its two largest export promotion programs is about $235 million per year. But due to inflation and other factors, the real value of this investment has declined 12 percent since 2011. During this same period, major competitors increased their investment in promotion of agricultural exports by 70 percent.
Greg Hanes, U.S. Meat Export Federation (USMEF) assistant vice president for international marketing and programs, provides more details on this study, and on efforts to bolster support for U.S. investment in the promotion of agricultural exports in the next farm bill, in the attached audio report. Click the player below to listen:
The study, conducted by Informa Economics, focused primarily on the European Union’s export development investment, but also reviewed public funding levels of other major competitors such as Australia, Canada, Chile and New Zealand.
Europe’s total public investment (including the EU-28 and four European countries that are not EU members) is expected to exceed $550 million in 2019, more than twice the annual combined total authorized for the USDA Market Access Program (MAP) and Foreign Market Development (FMD) Program in the current farm bill.
In fact, the study found that the EU is investing about $300 million per year in wine export promotion alone. More details from the study are available in this news release from the Coalition to Promote U.S. Agricultural Exports and the Agribusiness Coalition for Foreign Market Development, and at www.agexportscount.com.