USDA Unveils the Know Your Farmer, Know Your Food Compass

February 29, 2012 07:39 AM

New Web resource maps USDA support for local and regional food projects, highlights business opportunities for farmers, ranchers and growers.


Source: USDA news release
Today, Agriculture Secretary Tom Vilsack and Agriculture Deputy Secretary Kathleen Merrigan unveiled the Know Your Farmer, Know Your Food (KYF) Compass, an interactive web-based document and map highlighting USDA support for local and regional food projects and successful producer, business and community case studies.
While hosting a live webinar to highlight USDA's work over the past three years, the Secretaries emphasized how local and regional food systems across the country create additional economic opportunities for farmers, ranchers and food entrepreneurs, expand healthy food access and meet growing customer demand.
"USDA works every day to strengthen American agriculture, drive job growth and support farm-family income," said Vilsack. "The KYF Compass highlights how USDA support for local and regional food systems has brought additional opportunities to our country's farmers, ranchers, processors, distributors and food entrepreneurs. The stories and maps in the Compass underscore how diverse and innovative American agriculture can be."
The KYF Compass is a digital guide to USDA resources related to local and regional food systems. The Compass consists of an interactive U.S. map showing local and regional food projects and an accompanying narrative documenting the results of this work through case studies, photos and video content. The KYF Compass organizes USDA's work on local and regional food systems into seven thematic areas.
Among the themes covered on the map and in the narrative portion of the Compass are:
Local Food Infrastructure: maps USDA support for food hubs, cold storage facilities, local food processors and other infrastructure and examines how this infrastructure keeps wealth in rural communities;
Farm to Institution: examines programs to connect local food producers and institutions and the results of these initiatives for healthy food access, farm incomes, and students' understanding of agriculture;
Careers in Agriculture: discusses USDA support for young and beginning farmers and ranchers, as well as opportunities to get involved in agriculture through food business development and public service, and the importance of this work to creating vibrant rural communities;
Stewardship and Local Foods: explains how local food producers are implementing environmentally sustainable practices on their farms and ranches to preserve farmland, forests and natural landscapes across the country;
Local Meat and Poultry: showcases resources for local meat and poultry producers and small processors to succeed in local markets;
Healthy Food Access: highlights tools to connect farmers and ranchers underserved communities to increase access to healthy food for consumers and economic opportunities for producers;
Local Food Knowledge: tracks existing research and identifies opportunities for further understanding of local and regional food systems and their impacts.
"By encouraging all Americans to know their farmer, USDA is helping consumers learn more about agriculture and the people producing your food," said Deputy Secretary Merrigan. "The Know Your Farmer, Know Your Food initiative helps farmers and ranchers tap into a vibrant, growing market opportunity. And it's also stimulating a broader national conversation about where our food comes from and how important agriculture is to our country."
A large selection of USDA-supported programs and projects is also visible on the KYF Map, which can be displayed by theme, program, or recipient type. Both the KYF Compass and map will be regularly refreshed with new data and case studies.
In September 2009, USDA launched the Know Your Farmer, Know Your Food initiative to coordinate USDA resources and expertise on local and regional food systems. The KYF Compass documents the ways in which USDA has collaborated across its 17 agencies and additional offices, enhanced transparency and met congressional mandates from the 2008 Farm Bill on local and regional food. KYF is not a separate USDA program or agency. It is a management initiative to increase inter-agency coordination.
For more information and to join the national conversation, please visit the 'Know Your Farmer, Know Your Food' website, at People can join the national conversation on Twitter by using the hash tag #KYF2.

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Spell Check

3/5/2012 04:44 AM

  This is interesting to watch. It appears the USDA, and quite wisely I'd say, is encouraging Farmers toward diversification. The Local to Market dynamic is picking up speed around the country, anyway, and has been for a few years. People go to the Super Market, and really have no idea where their Produce, Grains, Dairy, and Meat actually comes from. It's never made sense to me to buy grain products from Brazil, Beef from Argentina, and Produce from one of the Coasts, or Dairy from another state. How IS that really better than putting the money more directly in the pockets of Farmers I can meet and shake their hand.

3/5/2012 04:49 AM

  It's good to see the USDA finally getting behind this-even though many of the big Food Conglomerates seem "less enthusiastic". It never seemed to make sense to me to buy Grain Products from Canada or Argentina, Beef from Argentina or even Australia or New Zealand, Produce from one of the Coasts, and Dairy from out of state. Most of the time, when we go to the Supermarket, we have no idea where any of this comes from. I'd much rather buy Products from Farmers nearby, who I can actually meet. The money gets a more direct route to their "bottom line", and I might get a chance to shake the hand of the folks that I buy my food from. How cool is that?


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