Use Technology in Recruitment

July 31, 2018 08:30 AM
Embrace, evaluate and engage technology to attract potential employees, says this expert in human resource management and career planning.

Recruitment can be stylish, trendy and leading edge; does your company reflect this image? Just like the fashion world, has your company updated its “look” when it comes to the technology tools available when hiring? Traditional recruitment is evolving with a new image. Here are three E’s of technological recruitment: Embrace, Evaluate, and Engage.

1. Embrace social media, online and digital technology. It continues to be an appealing area for all ages with the ability to network and connect socially. We can’t say it enough: you need to be a part of the conversation and engage your candidate audience on the social network. Whether it is through Facebook, Twitter or a blog, it is important to be seen and heard. Consider being part of the Career Cultivation Job Seeker blog and the Talent Harvest Employer blog. Job boards and social sites like the blog are what drive candidates to apply to your career opportunities. Being a part of the conversation is one of the ways to utilize technology tools to connect with potential hires.

2. Evaluate your Applicant Tracking System (ATS). Does the current tracking tool you use have the right ‘look’ for your company? Does it attract the right candidate by distributing your jobs to the places that best match your applicant needs? Are you able to customize the dissemination of your information? Are you able to manage the candidates in the way that you desire? works with multiple ATS systems and can advise you on the tools that are the best fit for your company. At the end of the day, the most important question is whether or not your ATS system works best with your mobile recruitment strategy.*Mobile Career Site and Apps usage has been increasing, with 43.1 percent of employers citing General Use (23.9 percent) or Differentiating (19.2 percent) as a channel.

3. Engage. Because it’s important to remember that technology can be dehumanizing. Although we can all agree technology has an important place in recruiting, it cannot entirely replace human interaction. The agricultural industry must be quick and cost effective in recruitment. However, that is one of the strong benefits of the agriculture industry. We recognize the need for face to face meetings, phones calls and events. We encourage you to use the website to source your next hire, but make sure you put on your personal style and really discover and know who the candidate is that you meet!

Editor’s Note: Kathryn Doan is Director of Global Business Development and Technology for This article first ran in Farm Journal’s PORK in March, 2016.

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