Vita Plus Launches 'Thank a Farmer' Campaign

September 27, 2010 10:48 AM
 

Source: Vita Plus

VP   Thank A Farmer Full2Eat food.  Be healthy.  Thank a farmer!

In an effort to celebrate farmers and the wholesome, nutritious foods they produce, Vita Plus is rolling out its “Thank a farmer!” campaign with the introduction of a new semitrailer at World Dairy Expo. 

It is the first in a handful of trailers that will feature six family and team photos from farms across the Midwest.  The trailers will travel throughout the Vita Plus market area, logging more than 70,000 miles in a year and promoting the message of “Eat food.  Be healthy.  Thank a farmer!”

“We have such an opportunity right now to engage with consumers who are interested in how their food is produced,” said Marjorie Stieve, Vita Plus marketing services manager.  “This is something positive that Vita Plus can do.  These trailers will help consumers and their families make a connection with a few of today’s farmers.”

Stieve continued, “We’re proud of the care and stewardship our customers provide for their livestock and land.  The ‘Thank a farmer!’ campaign is a great opportunity for our company to share the message of what these producers focus on every day on their farming operations.”

The first of the “Thank a farmer!” semitrailers will be on grounds throughout the entire World Dairy Expo Sept. 28 to Oct. 2 in Madison, Wis.  Video introductions of the farms will be shared daily on the Vita Plus Facebook and Twitter pages as well as other outreach and education materials.  To meet the farmers, search for Vita Plus Corporation on Facebook or follow @VitaPlusCorp and @NDefenseofFarms on Twitter.


Vita Plus Corporation is an employee-owned company headquartered in Madison, Wisconsin. Vita Plus has been serving livestock producers since 1948. More than just a feed supplier, Vita Plus consultants offer the latest cutting-edge technology, nutrition and management information. For more information about the organization call 1-800-362-8334 or go online at www.vitaplus.com.


 

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