What’s Your Farm's Strategy?

02:58PM Sep 16, 2020
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When business is no longer usual, it’s a great time to reassess your strategic focus. Is your farm still marching toward its goals?
( AgWeb )

Sure, your day-to-day operations haven’t been as disrupted by the COVID-19 pandemic compared to a restaurant owner or an ethanol plant manager. But you’ve still faced disruption. When business is no longer usual, it’s a great time to reassess your strategic focus. Is your farm still marching toward its goals?

“Strategy is really nothing more than making advance decisions about how to deploy essential resources,” explains Sarah Beth Aubrey, executive coach and Top Producer columnist. 

Start with a self-assessment: Are you more of an analytical or visionary thinker? 

A good strategy needs both. 

“Experience demonstrates even the most highly successful businesses of today are still more accustomed to executing what they already know how to do rather than pausing to consider and then implement a strategy that ensures the operation’s future growth and success,” Aubrey says.

Start Small, Grow Big

Strategic planning combines long-range thinking with short-term goals. Regardless of where you fall on the analytical-to-visionary spectrum, you can make improvements to your overall strategy.

To confirm your current strategy or rebuild it, Aubrey suggests answering these questions: 

  • What is our organization’s vision and the theory on which we operate? 
  • What do we do? Or what part of this market do we want to be in to deliver on what we do? 
  • How do we do it? What actions, adaptations, and models do we create to be successful? 
  • What capabilities do we need in order to implement what we do, such as skills of team, new or updated resources, and new or ongoing training for our people? 

Don’t be intimidated by this process, Aubrey coaches. In most cases, you’re just putting to paper your farm’s foundation and priorities. This is an important process in journey to business success. 

As Jim Rohn, an entrepreneur and author once said: “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?”


To learn about Sarah Beth Aubrey’s guide for creating a strategic plan in an hour, visit AgWeb.com/plan-in-an-hour