When Trump Steaks at a Trump Event Aren't Real Trump Steaks

March 9, 2016 11:48 PM

When Republican presidential front-runner Donald Trump showed off a pile of beautifully marbled steaks atop a butcher board at a Tuesday campaign event, he called them “Trump steaks.” That’s true in the sense that they were steaks, and they were on a Trump property.

But they weren’t steaks from Trump’s fabled, now defunct, Trump Steaks business. They were from Bush Brothers Provision Co., a West Palm Beach, Florida, purveyor that counts Trump-affiliated properties among its customers, said John Bush, whose family owns the company. Photographs on Twitter showed plastic wrapping on the meat at the televised event where Trump celebrated primary victories in Michigan and Mississippi. The packaging matched that used by Bush Brothers, Bush said.

Trump gestured to the raw beef while addressing earlier criticism of his businesses made by former Republican presidential nominee Mitt Romney. The steaks were displayed at the Trump National Golf Club in Jupiter, Florida, alongside cases of bottled water and Trump-branded wine.

“Trump Steaks, where are the steaks? Do we have steaks? We have Trump Steaks,” Trump said, before joking that he’d sell them to attendees for $50 each.

Hope Hicks, a spokeswoman for his presidential campaign, said Trump clubs and other properties allow patrons to purchase meat.

“It is a very small, but successful business,” she said in an e-mail. “The meat is purchased from different locationally convenient purveyors and is always of the highest quality.”

Frozen Steaks

Trump frozen steaks were offered at Sharper Image stores and by mail-order catalog in 2007. The Classic Collection -- two filet mignons, two bone-in rib-eyes and 12 burgers -- was priced at $199. Sales have since been discontinued.

Bush Brothers is the oldest business in West Palm Beach’s Pleasant City neighborhood, and a fifth generation of family members has begun working for the firm, according to its website. The family isn’t related to former Florida Governor Jeb Bush, who dropped out of the campaign last month.

John Bush demurred when asked if his family minded Trump’s rebranding of their company’s meat.

“We do and we don’t,” he said.

Back to news




Spell Check

henderson, MN
3/23/2016 08:31 AM

  maybe whoever wrote this article should have gone to the a store first and look at some labels,what trump does is no different than any other company putting there name on someone elses product its called branding

Menomonie, WI
3/23/2016 08:39 AM

  I read this article because of the headline and my ties to the agricultural industry. I was hoping it was a hard hitting story about Trump substituting beef for water buffalo or something to that affect. Technically it is a Trump steak if it is owned by a Trump resort, isn't it? This election cycle has been nothing but reporters reviewing what they see or think during this reality TV show, I mean election. Give us some facts about all individuals in the race so the American people can make an informed decision. Keep reporting on Trump steaks not being steaks and we may end up with a President that has his named attached to multiple product lines. I remember when tabloid headlines were only seen in the super market checkout lines. Now I struggle to find what I consider real reporting

Sioux Falls, SD
3/10/2016 05:26 AM

  The steaks are real but Trump is a phony.....


Corn College TV Education Series


Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!


Market Data provided by QTInfo.com
Brought to you by Beyer