Sun Pacific is encouraging parents to drop the jelly beans and chocolate bunnies and stock Easter baskets with Cuties, through a spring social media campaign.
The company is partnering with parenting influencers for recipes and family-friendly activities that will be promoted through the Cuties Instagram account and Facebook pages. The program began March 26.
Retailers are encouraged to share the social media posts from Sun Pacific, which include ideas on creating healthful Cuties-themed Easter baskets, gifts and spring snacks, according to a news release.
“Cuties has had a tremendous season so far, and our marketing efforts are on their way to achieving nearly 500 million impressions across digital, social, radio, (out-of-home) and retail events, Howard Nager, vice president of business development and marketing for Sun Pacific, said in the release.
“We want to keep that momentum going for retailers the remainder of the Cuties season with new Easter stickers on the fruit, as well as fun, spring-themed content and ideas that will drive parents to stores in March and early April.”
Cuties recently wrapped up its 100 Days of Sunshine promotion, partnering with iHeart Media and parenting, food and lifestyle influencers.
California Cuties are available November through April. Summer Cuties shipments begin in June at select retailers, according to the release.