Wonderful Pistachios has new packaging for ‘no shells’ products

March 21, 2018 01:03 PM
No need to “get crackin’” with these pistachios.

No need to “get crackin’” with these pistachios.

Wonderful Pistachios has rolled out new green packaging for its No Shells pistachios.

The company is supporting the relaunch of Wonderful Pistachios No Shells with a multi-million-dollar marketing campaign this spring. It includes trade and consumer print and online ads, public relations, social media and a digital advertisement in New York’s Times Square.

“Wonderful Pistachios No Shells delivers ultimate convenience to snackthusiasts, and has grown more than 50% across all channels, adding two million new households in the past year alone,” Adam Cooper, vice president of marketing for The Wonderful Company, said in a news release.

The pistachios, available in roasted and salted, and lightly salted options, come in 2.5-ounce and 6-ounce sizes.

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