Work the Network

December 8, 2010 05:14 AM
Work the Network

The Association of Equipment Manufacturers (AEM) launched Ag Connect Expo in 2010 with the goal of creating a different kind of event for agriculture. Building on that foundation, the 2011 Expo will offer expanded educational sessions, a broader scope of exhibits and more networking opportunities. Make plans to head to Atlanta, Ga., Jan 8 to 10 (with a special Preview Day on Jan. 7) to take part in the global show.

“Ag Connect has positioned itself as a showcase for new products and technologies,” says show director Sara Truesdale Mooney. “Many attendees from last year told us the best part of Ag Connect is being able to interact with top company leadership and engineers on the show floor. We look forward to offering the same level of interactivity again this year.”

Part of expanding the show’s reach includes new programming and exhibitors specific to the livestock industry.

In addition to stand-alone company exhibits, the show is organized into pavilions with a common theme, such as international, safety, fluid power and shortline groups.

Educational opportunities. “Another key aspect of Ag Connect is education, with more than 35 sessions to choose from,” Mooney says. “All of the sessions will be located either on the show floor or within a short walk from the show floor.”

The education breakout sessions are grouped by three tracks: productivity, business management and sustain-ability. After each session, there is a gathering place to continue the dialogue with the session presenters. These Networking Zones are part of the networking focus the show organizers have applied to the event.

Due to the show’s location and dates, Ag Connect is joining with the American Farm Bureau Federation to offer a joint exhibit floor during that organization’s convention. Ag Connect
attendees will have the opportunity to visit the American Farm Bureau pavilion, and Farm Bureau attendees will have access to Ag Connect exhibits.

AEM has organized tours focusing on area attractions, including the Atlanta Botanical Garden, historic homes of Roswell, the High Museum of Art, SweetWater Brewing Company and the Atlanta History Center.

Since the show is located in downtown Atlanta, several of the city’s top attractions,
including the World of Coca-Cola, CNN world headquarters, the Georgia Aquarium and Centennial Olympic Park, are also in close proximity.

“I think attendees will be surprised by the array of offerings at Ag Connect—there’s truly something for everyone in agriculture, no matter the challenges of their particular operation,” Mooney says. “There will be a lot of instant takeaway and applicable knowledge for their business.”

AgConnect Expo

Jan. 7 to 10, 2011
8 a.m. to 3:30 p.m.

Preview Day, Jan. 7, 11 a.m. to 4 p.m. (by special admission)
Georgia World Congress Center, Building B, Atlanta, Ga.

Follow the show on:
Facebook, Twitter, LinkedIn and YouTube

Join Farm Journal at Ag Connect Expo

Here’s the full schedule of Farm Journal Media co-located education programs and events that will take place at Ag Connect Expo, Jan. 8 to 10 (with special Preview Day on Jan. 7) in Atlanta, Ga. For more information, visit

Pro Farmer Profit Briefing Seminar
Thursday, Jan. 6, 1 p.m. to 5 p.m.
Friday, Jan. 7, 7 a.m. to 11 a.m. (includes breakfast)
Cost: $129
Speakers: Danny Klinefelter, Vince Malanga,
Roger Bernard and Chip Flory

Tap into the extensive expertise of the Pro Farmer team. The focus of the seminar will be on the outlook of the commodity market, farm policy, the economy and land values.

Corn College for the South
Friday, Jan. 7, 1 p.m. to 4 p.m.
Saturday, Jan. 8, 8 a.m. to 11 a.m.
Cost: $129
Speakers: Ken Ferrie, Field Agronomist, and Missy Bauer, Associate Field Agronomist, Farm Journal

Southern corn growers will learn how to meet the agronomic challenges of growing corn in their geographic area. The practical information will help lay the foundation for high-yield success.

Corn College Short Course
Saturday, Jan. 8, noon to 3 p.m.
Cost: $49
Speakers: Ken Ferrie, Field Agronomist, and Missy Bauer, Associate Field Agronomist, Farm Journal

Learn the Top 10 tips you can take home to implement in your own fields to boost corn yields.

Beef Today Forum: Keys to Forage Profitability
Saturday, Jan. 8, 1:30 p.m. to 4:30 p.m.
Cost: $49
Speakers: Garry Lacefield, Extension Forage Specialist, University of Kentucky, and Don Ball, Extension Agronomist, Auburn University

Feed costs are the largest drain on dollars and an area where small changes can pay big dividends. Learn the keys to forage profitability and the importance of forage quality, whether grazing or putting up hay. Discover how to get the most from inputs to boost production without breaking the bank. Also learn about forages for the future.

Dairy Today Forum: Meeting Dairy Challenges:
In the Parlor, in the Field, in the World
Sunday, Jan. 9, 9 a.m. to Noon
Cost: $49
Speakers: Robert Lemon, AgriThority; Dave Sumrall, President and CEO, Dairy Production Systems; and Jim Dickrell, Editor, Dairy Today

Learn how to profit by growing new varieties of high-tonnage, high-quality BMR sorghum and better manage milking parlors by focusing on the details. Catch up on China and new export opportunities as the country tries to triple its per capita consumption of dairy products.

Leave a Legacy Workshop
Monday, Jan. 10, 8 a.m. to 11 a.m.
Cost: $49
Speaker: Kevin Spafford, Farm Journal succession planning expert and founder of Legacy by Design

A comprehensive succession strategy is fundamental to every farm operation. Learn how
to prepare for generational transfer and develop leaders. This hands-on workshop is part of the Farm Journal Legacy Project developed by Farm Journal Media and supported by Pioneer Hi-Bred, a DuPont business.

General Education Sessions (free)
Saturday, Jan. 8, 8 a.m. to 9 a.m.
Business Management track: Farmland Values
Speaker: Mike Walsten, Editor, LandOwner

You won’t want to miss the state-specific analysis of today’s farmland values and cash-rent trends to help you know what your land is worth—and what you should or shouldn’t be paying.

Saturday, Jan. 8, 9:30 a.m. to 10:30 a.m.
Business Management track: Grain Systems for Today and How to Expand for the Future
Speaker: Gary Sorgius, Vice President, Ripco Ltd.

This presentation will focus on grain system design for the large grain farm operator and cover material handling, storage and drying.


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