World Dairy Expo Hires New Dairy Cattle Show Coordinator

January 6, 2011 10:45 AM

Laurie Breuch joins the staff of World Dairy Expo this month, serving as Dairy Cattle Show Coordinator.

Breuch will assist with all aspects of hosting the world’s premier dairy cattle show, including processing entries and organizing eight national and international breed shows. Last year more than 2,400 animals and 743 exhibitors from 36 states and seven Canadian provinces took part in the five-day show.

Breuch will also work with World Dairy Expo’s for-profit subsidiary, WDE Management, Inc., which oversees the Dane County Fair and provides management services to the Wisconsin Rural Opportunities Foundation, Inc. (WROF), North American Intercollegiate Dairy Challenge (NAIDC) and Purebred Dairy Cattle Association (PDCA).

Breuch is a graduate of the Madison Junior College of Business, where she majored in executive office administration. While working toward her degree, she was employed for two years as an administrative assistant at World Dairy Expo. Since 1995, she has worked at Rehabilitation For Wisconsin, Inc. During that time, she has served as an administrative assistant, management analyst and business systems manager for Wisconsin’s Rest Area Maintenance Program.

A native of Mount Horeb, Wis., Breuch grew up working with her family’s Registered Holstein cattle at Lafollette Holsteins. She is an active member of the Dane County and Wisconsin Holstein Associations, having chaired several district shows and a state convention. For the past 18 years, Breuch has taken a week’s vacation to volunteer during World Dairy Expo. In addition to processing over 3,000 cattle entries during the weeks prior to the show, she spends the week of the show assisting with cattle check-in and inputting and double-checking show results. She is also responsible for directing the set-up of the Friday night World Classic Sale and helps orchestrate the Supreme Champion Ceremony at the close of the show.  

Breuch resides in Stoughton with her husband Willie and children Megan and Zane.

World Dairy Expo, an annual trade show and dairy cattle show that attracts more than 65,000 attendees from around the globe, takes place at the Alliant Energy Center in Madison, Wis. “Around the World of Dairy in 5 Days” is the theme for the 2011 show, scheduled for Oct. 4-8. For more information, contact World Dairy Expo at 608-224-6455 or visit

Back to news




Spell Check

No comments have been posted to this News Article

Corn College TV Education Series


Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!


Market Data provided by
Brought to you by Beyer