World Dairy Expo Trade Show Expands

May 19, 2010 05:53 AM
Due to high demand for additional display space for equipment, World Dairy Expo has expanded its Outdoor Trade Mall for 2010. An additional 19,000 square feet of prime booth space, the equivalent of adding another Arena Building, has been added to the east side of the Exhibition Hall.

In addition to providing more exhibit space for equipment, the change will also allow for expansion of the Grazing Pavilion. A popular destination at last year's show, it features a live cattle display and exhibits specific to grazing management. A larger seating area is also planned for the food court in the Outdoor Trade Mall.
Even prior to this expansion, World Dairy Expo was recognized as the world's largest dairy-focused trade show. Tradeshow Week, an industry publication that serves trade shows across all industries, ranked World Dairy Expo's trade show the 32nd largest professional trade show in the country. More than 750 companies from 24 countries exhibited in 2009. Last year's attendance topped 64,000 and included representatives from 91 different countries.  
Companies interested in contracting space in either the Outdoor Trade Mall or Grazing Pavilion should contact World Dairy Expo's Sale Manager, John Rozum at
World Dairy Expo takes place at the Alliant Energy Center in Madison, Wisconsin. "Crowning Achievements – Golden Opportunities” is the theme for the 2010 show, scheduled for September 28 through October 2. For more information, contact World Dairy Expo at 608-224-6455 or visit

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