A group of 20 young ranchers from across Kansas met in Topeka this week for the first installment of the 2016 Kansas Livestock Association (KLA) Young Stockmen’s Academy (YSA). Merck Animal Health is partnering with the association to host these members for an in-depth look into KLA and the beef industry. A series of four seminars will be provided throughout the year.
During the two-day session, attendees participated in advocacy training, learned more about the legislative process and heard from KLA staff about the array of member services the association provides. As part of an interactive training session led by KLA staff, White City rancher Debbie Lyons-Blythe and WIBW-Topeka farm broadcasters Kelly Lenz and Greg Akagi, the group was given an overview of numerous media outlets available to help tell the beef production story. Lyons-Blythe shared how she has implemented advocacy into her daily routine through the use of her blog, “Kids, Cows and Grass” and various other social media outlets. For some hands-on training, they participated in a social media activity and mock radio talk show.
In addition, YSA members attended a Senate Natural Resources Committee meeting at the Capitol and participated in a financial planning seminar conducted by KCOE ISOM. The group also took part in KLA’s Legislative Meeting, where they and other members determined positions on individual bills under consideration by the Kansas Legislature.
The second installment of the YSA class will be held in May. Members will travel to the Kansas City area for an in-depth look at the agribusiness and retail beef businesses.
Source: Kansas Livestock Association