Your Expo To-Do List

03:59PM Aug 09, 2011
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There’s plenty to eat, see and do—here are some ideas to get you started

Whether you traveled to Madison to cheer on your favorite show cow or are just curious about what new gadgets and inventions lurk around the next corner, every family member is sure to find a vast array of topics to investigate at the 2011 World Dairy Expo. Be sure to check out the interactive maps on our website to plan your stops while at the show. We have listed just a brief sampling of things to do as you travel "Around the World of Dairy."


Buy a Sweatshirt at The Purple Cow

buy a shirt

What better way to remember the great times you had at World Dairy Expo than purchasing a memento from the Purple Cow Gift Shop? The shop features a large selection of apparel—including jackets, sweatshirts, T-shirts and baseball caps—carrying the World Dairy Expo logo. You’ll also find collector pins, milk bottles, mugs, stuffed animals and more. While you’re shopping, be sure to pick up a gift for that someone special on your list. The Purple Cow is located on the north end of the Exhibition Hall’s first floor.

Eat Ice Cream

ice cream

Attending World Dairy Expo without indulging in a tasty serving of ice cream from the GEA Farm Technologies ice cream stand is like going to a professional baseball game and not having a bratwurst. In short, it can be done, but somehow the experience just wouldn’t be complete. Traditionalists will find vanilla, chocolate and strawberry among the 15 flavors served up by the members of the National FFA Organization who operate the stand. Those with a more adventuresome palate might be drawn to exotic sounding offerings like Caramel Collision, Mackinac Island Fudge or Elephant Tracks. The stand, located at the south end of the Exhibition Hall, typically sells 19,000 cups of ice cream during the five days of Expo. Sale proceeds go to FFA. 

Watch a Cattle Show

cow show

If you have an appreciation for topflight dairy cattle genetics, there’s no better place to be than World Dairy Expo. Showcased at Expo’s eight national and international breed shows throughout the week are the finest dairy cattle in North America. Last year, more than 2,400 animals from 36 U.S. states and seven Canadian provinces competed for top honors in the Expo show ring. Capping off the week’s events on Saturday are the Parade of Champions and the crowning of the World Dairy Expo Supreme Champion.

View the Big Equipment

view equip

Don’t be surprised if you find yourself whistling in appreciation at the impressive large equipment on display at World Dairy Expo’s Outdoor Trade Mall. Here’s your chance to get up close and personal with large-horsepower tractors, self-propelled forage harvesters, feed mixers, forage bagging machines, manure handling equipment and more. Representatives of equipment manufacturers from around the world are on hand throughout the show to answer your questions and provide insights on industry developments and trends. 

Eat a Grilled Cheese Sandwich

grilled cheese

You’re bound to work up an appetite while traversing the Alliant Energy Center grounds and taking in everything there is to see and do at Expo. A tasty grilled cheese sandwich from the University of Wisconsin’s Badger Dairy Club (BDC) stand will help you power back up. The sandwiches are made with either American or Swiss cheese. Beverage options include white or chocolate milk, hot chocolate, coffee, milkshakes and orange juice. On Friday and Saturday mornings, the Club also serves up a breakfast sandwich. Proceeds raised at the stand, which is located next to the Arena Building, are used for scholarships and to support BDC activities throughout the year.

Take a Virtual Farm Tour

Explore top-notch dairy farms from throughout the world without leaving the Expo grounds when you attend a virtual farm tour. Managers from the featured farms make half-hour-long visual presentations on their operations, highlighting exceptional management practices. Plenty of time is factored in to allow for discussion and questions, making this a great way for attendees to learn more from their peers. The virtual tours are offered daily on the second floor of the Exhibition Hall. There is no admission charge.

Find the Newest Gadget

new gadgets

It’s hard not to get a kind of "kid in the candy store feeling" when working your way through the phenomenal displays that make up World Dairy Expo’s unparalleled commercial trade show. In a typical year, representatives from around 750 companies are on hand to showcase the latest in dairy equipment, technology and services from around the world. Here you will find the latest information on animal health supplies, milking systems, feed products, forage handling and nutrition, dairy cattle genetics and more products reflecting the most current research. If you can’t find it here, chances are it either hasn’t been invented yet or it’s something you really don’t need or want anyway. 

Buy a Cow

buy a cow

The breed sales taking place throughout the week at World Dairy Expo provide an opportunity for attendees to turn the dream of owning some of the world’s most elite dairy cattle genetics into a reality. Held at a variety of venues on the Expo grounds, the sales are conducted by some of the most experienced and reputable sale managers and auctioneers in the dairy business. The action is fast-paced and often intense. The atmosphere is downright exciting and fun.