The Red Angus Association of America and Santa Gertrudis Breeders International are collaborating to on a new program for commercial cattlemen called American Red.
Brandi Buzzard Frobose
Beef production, and I agriculture in general, has become a pretty contentious issue over the past several years. Most often, the criticism is directed at us while we try to defend ourselves in a graceful manner.
When it comes to some of the less than savory aspects of beef production, just how transparent should we be?
The opportunities for sharing agriculture’s story have never been so great but you have to be willing to care about something other than your advocacy goals in order to connect with shoppers.