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Articles By Dan Murphy

Oct 14, 2019

Dan Murphy: In Praise of The Range

One aspect of our global ecosystem that’s consistently, ignored, abused and neglected is the Earth’s rangelands. For the sake of animal agriculture — and the health of the planet — that needs to change.
Oct 11, 2019

Dan Murphy: A Love Affair With Labeling

New research shows consumers are not only lackadaisical about reading food labels, but when they do they're not coming away with highly accurate information.
Oct 02, 2019

Dan Murphy: Cheese, Please!

Newsflash: According to a brand-new study, ‘high cheese’ isn’t just for fastballs anymore. Now it’s the latest recommendation to protect against the ill effects of diets too high in sodium.
Sep 30, 2019

Dan Murphy: When Good Writers Go Bad

How do I debate thee? Let me count the ways — and they’re numerous, because a recent op-ed hit job by the editors at Bloomberg got it totally wrong in their attack on animal agriculture.
Sep 26, 2019

Dan Murphy: Say hello to the ‘new’ GMOs

Used to be that GMOs ranked right up there with child porn as a blight on society no one should ever consume — until alt-meat foods started using GE ingredients. GMOs now? Not a problem!
Hogs (22)
Sep 20, 2019

Dan Murphy: De-Funding Factory Farms

As animal agriculture fast forwards toward a future in which we’ll all be subsisting on shamburgers and soybeans, the leading cheerleaders won’t be activists, but ‘enlightened’ investors.
Impossible Whopper
Sep 13, 2019

Dan Murphy: The Novelty Effect

Why the ‘boom’ in consumer trial of alt-meat shamburgers and chicken? A new market analysis IDs the real reason: It’s all about the urge to try something new and different, if not better.
Sep 12, 2019

Dan Murphy: The Big Question

It’s time to address the issue that hangs over all of animal agriculture: Would it defuse activist opposition if livestock production were structured differently from the system(s) now in place?
Sep 09, 2019

Dan Murphy: Pumpkin Phobia

The seasonal insanity of marketing every edible concoction in a ‘pumpkin spice’ flavor has begun again. But one new entry actually makes sense, in terms of culinary tradition, anyway.