John NalivkaEconomic Advisor

John Nalivka is the president of Sterling Marketing, Inc., which provides economic research and market advisory services to the livestock and meat industries. He became affiliated with Sterling in 1991 as executive vice president and he has owned the company since 1994. Nalivka serves clients across the red meat supply chain from producers to end-users.

John Nalivka is the president of Sterling Marketing, Inc., which provides economic research and market advisory services to the livestock and meat industries. He became affiliated with Sterling in 1991 as executive vice president and he has owned the company since 1994. Nalivka serves clients across the red meat supply chain from producers to end-users.

Articles By John Nalivka

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May 22, 2020

Nalivka: American Sustainability

"The concept of sustainability that will be tested the next few years concerns economic security. Our U.S. public debt has become unsustainable, an issue that must be addressed."

BT Hereford Cow Calf_0
Jan 03, 2020

Nalivka: The Jan. 1 Cattle Inventory And Getting Beyond 2019

John Nalivka's projections for the 2020 Cattle Inventory show a decline of 1.6%, which, if realized, would be smallest inventory number since 2016.

Semi next to grain bins 1
Dec 20, 2019

John Nalivka: Appreciating the efficiency of U.S. food production

As 2019 rapidly comes to a close and the holiday season is upon us, Americans have an abundance for which to be thankful. This is particularly true with regard to food production in the U.S.

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Nov 21, 2019

John Nalivka: Branded Beef Programs And Knowing Your Costs

Ranchers can no longer consider their end product as calves or yearlings, with their role in the industry complete once those calves or yearlings are loaded on a truck and leave the ranch.

UNL Bred Heifers Black Baldies
Nov 08, 2019

Nalivka: Cattle Numbers Indicate Optimism For 2020

Beef cow slaughter in 2019 will be the highest relative to the overall cow herd since 2013, and suggests tighter supplies in 2020 and higher overall prices.

UNL Nebraska Cow calf Pasture Range
Oct 18, 2019

John Nalivka: Consumer Input Into Your Cattle

Important to meeting global demand and U.S. consumer demand is the growing desire of consumers to have input in how livestock are raised.

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Oct 04, 2019

John Nalivka: The Beef Industry’s Future

It is disconcerting to watch as a few become disruptive at a time when the beef industry is realizing very positive progress in moving to satisfy the most important aspect of any business – the customer.

China Tariffs
Sep 06, 2019

John Nalivka: Thoughts On Tariffs

John Nalivka says Americans must look at the bigger picture and our relationship with China as we discuss this complex topic of tariffs.

Markets
Aug 22, 2019

Nalivka: Influence Of The Tyson Fire On Cattle Markets

While the fire was unfortunate, the industry suffered more from an over-reaction by cattle markets in the week immediately following the fire.