State beef councils around the country are joining forces to invest state-controlled Beef Checkoff dollars in Beef. It’s What’s For Dinner. digital advertising campaigns.
Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.
In response to the ongoing efforts to provide relief to Americans impacted by the COVID-19 crisis, NCBA Vice President of Government Affairs Ethan Lane issued the following statement.
Secretary Perdue participated in the Opening General Session of the event and spoke with NCBA President Jennifer Houston about the state of American beef production.
NCBA encourages USDA to look beyond modifying “standards of identity” in order to provide adequate protection for beef producers and consumers.