AGCO’s Largest Product Launch in 60 Seconds

Published on: 09:58AM Aug 10, 2011

This was AGCO’s largest and most significant product launch in the company’s history. Founded in 1990 and has grown its business with more than 24 acquisitions. In 2006, the company announced its strategy to move toward more organic growth and has since bumped up its research and development spending to $272 million a year, currently. 

New products included:
  • Massey Ferguson 9500 Series combines
  • Hesston by Massey Ferguson WR9700 Windrowers
  • Hesston by Massey Ferguson 2170XD Large Square Baler
  • Hesston by Massey Ferguson DM1300 Butterfly Mower System
  • Sunflower 9800 Series Single-Disc Air Drill
  • Sunflower 9900 Series Air Carts
  • Sunflower 9600 Conventional Drill
  • Sunflower 4600 Series Disc Ripper
  • Sunflower 1800 Tandem Disc Harrow
  • Sunflower 1700 Offset Disc Harrow
  • White 8936-30 Planter on Tracks
  • Challenger MT500D Tractor
  • Massey Ferguson 7600 Tractor
  • RoGator RG900, RG110, RG1300
  • TerraGator TG7300, TG8300, TG8400
  • System 350 Automated Steering
Here’s a video montage from the event: