Ford’s Big Truck Unveiling at the Detroit Auto Show

Published on: 11:23AM Jan 17, 2013

 In the past Ford’s unveiled the Tonka and the Super Chief as design concept trucks, and earlier this week Ford showed off its latest prototype pickup–the Atlas.

As many are reporting, this is Ford’s way of showing what the next pickups could be while also receiving reaction from its customer base. The Atlas looks like a next-generation F-150 and is outfitted with new technology, features and drivetrain enhancements.  

Click here for a graphic of all the key features.

The Atlas is powered with the next generation of ECO Boost for higher capability and improved fuel economy. In the past two years, Ford has sold 250,000 ECO boost equipped F-150s.

The truck’s bed features multiple integrated tie-down points along cargo box walls and load floor. There are also 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck farther-reaching carrying capacities.

Video tour from Ford (no audio)


A technology for towing, the new Dynamic Hitch Assist showing visual cues in the truck’s center display screen to line up the truck’s hitch and trailer coupling. Trailer Backup Assist allows drivers to back a trailer with the twist of a knob.

A Ford truck first, 360-Degree Point-of-View Camera gives a bird’s-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck.

LED lights are used for the headlamps and taillamps as well as in the cargo box and side mirrors.

Here’s a video news Report from Fox News.


And for more photos, here’s Motor Trend’s Report with 67 images.