Published on: 10:16AM Jun 24, 2008
The weather for the upcoming 4th of July week will be a boon to most businesses throughout North America as consumers celebrate Independence Day and Canada Day. From coast to coast, afternoon temperatures are expected to rise in the upper 80s and 90s with 100s in the Desert Southwest throughout the week. Throw in oppressive humidity levels, particularly along the East Coast, and you’ve got an optimal “Consumer Feel Factor” that will drive a spike in purchases of air conditioners, fans, cold beverages and food, ice, pool products, shorts, sandals, and swimwear. National Weather-Driven Demand for these and other summer items will range from +10% to +20% higher than last year. Only the Pacific Northwest and western Canada are expected to experience cooler temperatures than last year. In 2007, the July 4th holiday was warm in the West, but cool and wet from Texas eastward to the coast, as many cities in the Northeast experienced heavy rain and thunderstorms, causing celebrations to move indoors or be postponed.
According to the National Retail Federation, over 60% of the population attends a barbecue, while another 40% watch fireworks. When you add attendance at parades, beaches and pools, virtually the entire population participates in some type of outdoor activities over the course of the holiday weekend. Precipitation therefore plays a key role in the success of these events. The good news here is that most of North America is expected to be mainly dry, particularly in the West. This hot, dry weather will ensure outdoor activities go on as scheduled, although the dry conditions will keep fire danger quite high in some areas out West. This is also welcome news for the water-logged Plains and Midwest as a much-needed drier trend is expected to help accelerate recovery from the worst flooding since 1993.
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