Augmenting reality

Published on: 13:45PM Oct 02, 2009
Anthony Transou

Have you seen what happens when real-world and computer-generated graphics are blended in real time? This technology, called augmented reality, provides a new level of user interaction. It’s actually pretty cool.
Syngenta used augmented reality at the 2009 Farm Progress Show last month to share challenges of glyphosate weed resistance. We created a game that uses a real fist to knockout computer-generated or virtual weeds in the field. “Whack-a-Weed” was a bit hit, and we plan to have the game travel to other major industry shows this winter.

If you were at Farm Progress Show, let us know what you thought of Whack-a-Weed. And if you weren’t in central Illinois in September, remember to look for Syngenta at national shows to see if you can (literally) beat resistant weeds.