Bret Oelke with the University of Minnesota spoke on Building Meaningful Business Relationships.
You need to view all of your relationships as dealing with a customer. Your customer is your employee, input providers, landlords, etc.
Your internal customers are employees, employers, partners and family members. Family members want your time more than money at times.
Always ask the question when you are dealing with someone is "how are they paid". Once you know this answer you will know how to better interact with them.
For external customers know the following:
- Understand what they need from you
- Be responsive to their needs
- Lower transaction costs
- Don't waste their time
Be the farmer who they call to meet their needs.