Top Producer Seminar - Day 2

Published on: 07:20AM Feb 03, 2012

Wow, what an action-packed day! First, breakfast was at 6 a.m. to get the day started. At 7, we had the taping for the "U.S. Farm Report" to air this weekend.

At 8:15, my breakout sessions started. Each one lasted 55 minutes and they were back-to-back-to-back. I thought the last session would be the smallest, but it turned out to be the largest, and each session had many good questions (and I think I gave good answers).

Ann Duignan of JP Morgan gave a presentation on how the global economy is affecting the farm machinery business and then its effects on our farmers. The presentation was very informative.

Last night we had the Top Producer of the Year award dinner. There were three finalists and, based on the video presentations for all three, I could not tell who was going to win. Each farmer has been very successful and will continue that success. The one thing that was brought out to me by all three was their passion for the employees who work for them. The employees are like part of the family, and it showed.

I think this is the first time I have ever seen a farmer use a pink flamingo as part of his branding process.

I won't tell you the winner here, since it will be posted in the Top Producer section of