There is a new romance flick that PETA isn’t in love with. PETA protested the premier of the newest Nicholas Sparks book turned movie The Longest Ride, a love story focused on a college girl who falls head over heels for bull rider trying to save his family ranch. PETA must not have known that all the animals in the movie were monitored by the American Humane Association during filming, but that hasn’t stopped them from pulling another publicity stunt. "Nicholas Sparks should stick to long-lost lovers kissing in the rain, because there's nothing romantic about violence to animals," says PETA Foundation deputy general counsel Delcianna Winders. Beef Today’s Wyatt Bechtel had his own run in with PETA protestors at bull riding event this past January.
Ronald Orders Premium Burgers
McDonald’s is doubling down on bigger, premium burgers made from 100% sirloin. The burgers will help fill a void created when McDonald’s axed the Angus-burger back in 2013. It will also help appeal to those customers who have been moving to higher quality burger joints like Shake Shack, Five Guys and In-And-Out Burgers. The Sirloin Third Pound is expected to cost $4.99 and will go national on May 11. Three versions of the burger include: bacon and cheese, lettuce and tomato and a steakhouse version with mushrooms, grilled onions and white cheddar cheese.
Chipotle Can’t Get Enough Meat
Once again Chipotle can’t locate enough of their highfalutin meat so they’ve ceased their unconventional ways.In January, the burrito company stopped sales of carnitas because a pork supplier didn’t meet their “food with integrity” standards. Since that time Chipotle has yet to find enough of the product they’re looking for and nearly 600 restaurants have been without pork. “We don’t know for sure when we’ll be fully supplied again,” says Chris Arnold, a spokesman for Chipotle. Other companies like Kroger and Dunkin’ Donuts have also taken similar moral high grounds like Chipotle by vowing to buy gestation-crate-free pork and cage-free eggs.
A Little Help from My Cuz
Remember having that cousin you had to show the ropes growing up? Well calves have those same issues.
Beef Today blogger Dusty Craig shares some stories from watching her cattle grow from ornery baby calves into full grown contributors to the herd.
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