Fast-and-Loose with the Truth
Jan 28, 2014
We've heard "perception is reality," but now Chipotle Mexican Grill wants consumers to believe "fiction is reality." If that sounds confusing, so will the details about Chipotle's newest campaign, "Farmed and Dangerous." It's described as an "original comedy series that satirically explores the world of industrial agriculture in America." Well, it is original, but we see nothing resembling comedy in the campaign. In fact, we're offended that Chipotle again stoops to the lowest level by attacking and defaming agriculture to sell its over-priced burritos. Chipotle touts its products as "food with integrity." We wish they had the same commitment to integrity regarding their promotion and advertising. "Much of our marketing is aimed at making consumers more curious about where their food comes from," Mark Crumpacker, the chief marketing officer at Chipotle says in a news release. Sorry, Mark, we don't believe playing fast-and-loose with the truth about modern agriculture is an effective marketing strategy.
COOL Fight will Continue
Livestock groups said Monday they will "actively oppose final passage of the farm bill" if Congress doesn't fix country of origin labeling regulations that have the United States in a jackpot with the World Trade Organization (WTO). Six of the nation's largest livestock producer organizations sent a letter to Agriculture Committee leaders expressing "deep disappointment" that a WTO-compliant resolution to mandatory COOL was not reached, particularly "in the face of retaliatory actions by the governments of Mexico and Canada." The compromise farm bill could come up for a vote as early as Wednesday as key lawmakers from both parties announced an agreement Monday. One new provision that survived the congressional haggling is California's egg law, which would require all eggs sold in California will have been laid by hens that have plenty of room to flap their wings.
Judge: Climatologist can Sue Skeptics
Mark Steyn thinks the whole global warming thing is a hoax, and he's not afraid to say so. Steyn, who occasionally fills in as host for Rush Limbaugh's radio show, finds himself in a legal pickle. He's being sued by climate scientist Michael Mann, a leading authority on climate change, for libel and defamation. Mann is a public figure, and thus must clear a high bar to prove defamation in court. The first hurdle was cleared this week, however, when a judge ruled his suit can go forward against the National Review and the Competitive Enterprise Institute for comparing Mann to convicted child molester and former Penn State assistant football coach Jerry Sandusky, and calling Mann a scientific fraud. The article in the National Review, written by Steyn, was said to trivialize both pedophilia and the climate crisis. Further, Steyn's lawyers quit when their client accused the former judge in the case of "stupidity" and "staggering" incompetence.
Zace the Great – Heirloom Veggies and Denim
We're always grazing for stories about hard-working folks who are successful doing things others say can't be done. Zace Myers is one of those folks. He's an organic farmer by day and an indie blue jean maker by night. Grist calls him a "bold example of diversification, sustainability, and DIY innovation: Understanding the need for duds that can withstand hard agricultural labor, he created a line of durable work clothes for farmers." Marketed under the name "Zace The Great Overall Company," Myers says "there's nothing more American than denim."