Jun 10, 2014
Sometimes clever marketing associates can rapidly undo what scientists spend years developing.
No, we’re not talking about Chipotle’s deceitful marketing campaign again.
We’re referring to Chobani yogurt’s stumble over a slogan for their "Simply 100" yogurt, which contains 100 calories. Lids on the product were printed with this claim: "Nature got us to 100 calories, not scientists. #howmatters." It certainly does, and a lot of scientists told Chobani via social media how stupid that slogan was.
Using the company’s own tag, #howmatters, folks pointed out just how much science was used to engineer the yogurt. The company responded by doing something very un-Chipotle-like — they apologized. In a statement to ABC News, Chobani said they hope to make peace with all the yogurt-loving scientists they offended. "We were being tongue in cheek and perhaps a bit too clever for our own good."
Has the popularity of organic foods peaked? That’s a question we’ve pondered in recent weeks as Whole Foods Market’s stock prices plummeted. The stock lost a fifth of its value in May, mostly on fear of increased competition from startups like Sprouts Farmers Market and the dreaded entry of Walmart into the field.
Evidence is growing, however, that consumers of organics have been sold a pig-in-a-poke. Two systematic reviews, one from Stanford University and the other by a team of researchers based out of the United Kingdom, turned up no evidence that organic foods are more nutritious or lead to better health-related outcomes for consumers. So why do consumers believe otherwise? A report by Academics Review says the $63 billion organic industry has engaged in a "pattern of research-informed and intentionally-deceptive marketing and advocacy related practices."
40 Maps That Explain Food in America
Where are the oldest farmers? You might be surprised. Which counties have populations most affected by food deserts — defined as no car and no grocery store within a mile? How far do you live from the nearest McDonalds? Those answers, and many more can be found on this unique site with 40 maps, charts and graphs that show where our food comes from and how we eat it, with some drinking thrown in for good measure.
Cattle Feeding Margins Rise
As America’s cattle market continues to defy historical trends, cattle feeding margins have benefited with solid profits most of the year. So far, June has produced weekly increases to per head feedyard profit margins, a rare occurrence in historical feedyard closeout data.