Ben & Jerry’s is not only changing one of the names of its ice cream flavors to highlight the GMO food fight, it will also donate $1 per ice cream purchase from its Burlington and Waterbury, Vt., shops to the GMO legal defense fund.
For the month of July, Ben & Jerry’s fudge brownie ice cream will be relabeled "Food Fight! Fudge Brownie."
The irony is that Ben & Jerry’s corporate owner, Unilever, is on the other side of the issue. The Grocery Manufacturer’s Association, of which Unilever is a member, has stated the GMO foods are safe and labeling is both unnecessary and costly.
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