Deere & Company has entered into a new sales and marketing agreement with Honda Power Equipment to sell Honda premium power products at participating John Deere dealerships in the U.S. Shipments of Honda inventory to John Deere dealerships will be phased in, beginning in 2012. The program could take through 2013 to be completely phased in.
Participating John Deere dealers will offer Honda’s walk-behind lawnmowers, generators, tillers, water pumps and snow blowers. Deere will no longer market John Deere-branded walk-behind mowers or walk-behind snow blowers in the U.S., in any sales channel, after 2012.
John Deere dealerships are independently owned and the company said all active dealers will be offered the opportunity to sell the Honda product line during a sign-up period beginning in late 2011. Deere said it may also consider the agreement for Canadian dealers in the future.
Customers who want to purchase a new Honda power product, or service an existing product, at a John Deere dealership will be able to do so at participating Deere dealers after the dealer is added to the Honda sales network.