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When you’re walking around a machinery company’s exhibit at an industry event, you expect to see plenty of dark, richly shined tires. The smell of Armor All is apparent.
But at Ag Connect Expo, AGCO didn’t hide the dirt. In fact, they put 800 lb.+ of soil (imported from Iowa) right among the shiny machines.
In all, the folks at AGCO went out into the field in the Iowa countryside, and collected 3200 lb. of soil, crop residue, corn stalks and root balls. Then they assembled some 800 lb. of the stuff to make an interesting display at Ag Connect Expo to highlight the Sunflower 7600 Series strip-till machine introduced this past fall. (complete with anhydrous simulated by cotton…)
I spoke with someone from AGCO who says to not be surprised if their booth at National Farm Machinery Show has a similar box but this time with a White planter row unit instead of the Sunflower strip-till set up.
Terrific marketing!!!! Very impressive.