One in seven men will be diagnosed with prostate cancer in their lifetime. Dairy farmers are not exempt from this statistic.
By Cassie Endres and Kate Griswold, MoDairy program
Hard-working is one of the most prominent words to describe dairy farmers. No matter the weather, farmers spend most of their day caring for their cows and making sure they stay happy and healthy. What sometimes gets lost is time for the dairy farmers to focus on themselves. As a result, many dairy farmers put the health of their cows ahead of their own.
The Movember Foundation is a national group committed to raising awareness for men’s health issues, specifically prostate cancer, testicular cancer and male mental health during the month of November. Movember utilizes the mustache as a symbol to start the conversation about the topic of men’s health awareness.
One in seven men will be diagnosed with prostate cancer in their lifetime. However, if detected early, cure rates are nearly 100 percent. Dairy farmers are not exempt from this statistic. Because of the tendency of dairy farmers to prioritize their cows’ health over their own, the MoDairy initiative was formed.
Combining humor and health, MoDairy is driving change by encouraging men to grow mustaches, sharing key statistics and encouraging dairy producers to contact their doctors for health screenings.
There are many ways that MoDairy supports men’s health during November, including hosting MoDairy parties, spreading the message through social media, and donating to the Movember Foundation. These options are only the start, as creativity is always encouraged. Last year, one group of dairy farmers combined their efforts to raise men’s health awareness with fantasy football.
The “DairyBall” fantasy football team held a mustache growing contest between its members. Wisconsin dairy farmer, Mitch Breunig of Mystic Valley Dairy, was one of the participants in the aptly named “MoBall” competition. “It was a fun challenge to raise men’s health awareness with a group of friends,” says Breunig.
This year, dairy industry companies are raising awareness by hosting MoDairy parties. A successful MoDairy party consists of great food, conversations about men’s health, and an abundance of mustaches.
ANIMART, Inc. hosted a MoDairy party for the second year in a row. Marketing associate Ashley Anderson says, “We know that dairy farmers work day and night to take care of their animals, we want to help raise awareness that it is important to take time for themselves too. If we are able to encourage even one farmer to set up a health screening appointment with their doctor, MoDairy will have been a success.”
In addition to MoDairy parties, the campaign is raising money and awareness for Movember USA through social media. For the first 100 photos submitted on Facebook and Twitter, the MoDairy coalition is donating $5 to Movember USA. The photo with the most likes at the end of November will win a 20” x 20” Steel Cow print. The campaign is coming to a close, but there is still time to submit your mustache photos for a chance to win and support Movember USA!
MoDairy would not exist without its generous sponsors. The MoDairy coalition is made up of six dairy companies who support the movement. The sponsors include: Jaylor, DCC Waterbeds, Progressive Dairyman, UdderTech, Steel Cow, and Filament Marketing.
For more information, go to: https://www.facebook.com/MoDairy