The opportunities for sharing agriculture’s story have never been so great but you have to be willing to care about something other than your advocacy goals in order to connect with shoppers.
Tyson Foods’ executives told investors its beef margins are benefitting from a structural shift higher due to both domestic and global demand growth and a favorable supply of cattle.
Beef Improvement Federation names Bruce and Tracey Mershon as BIF Commercial Producer of the Year.
Cattle feeders continue to search for a bottom to the fed cattle market, but the seem to have little leverage to stop to slide.
Oregon wheat farmers acted quickly during last year's Substation Fire in Oregon that burned 78,425 acres.
Celebrating International Sushi Day—a new idea for the beef industry. The Foodservice Guide to Beefshi, has 16 recipes for beef sushi or “Beefshi” that can be easily prepared for restaurant or supermarkets.
We can manage only as well as the cow and her offspring will allow us to. If we can produce a “perfect cow,” then we can more easily manage that cow.