Jun 06, 2017 02:01 PM
Why does the maker of popular foods like Frosted Flakes and Rice Krispies care about soil health? The company says it's all about a more sustainable future. Farmers and the Kellogg Company are partnering to ground-truth the benefits of conservation methods, such as cover crops.
“We seek to understand what are the areas of opportunity, what are the needs, and they vary,” said Diane Holdorf, Kellogg Company’s Chief Sustainability Officer. “What works on one acre, doesn’t work on another acre, much less state-to-state, crop-to-crop.”