An online startup that sells sustainable beef has expanded its service to Washington, D.C.
WTOP-FM reported on Wednesday that Crowd Cow beefed up its reach to the Washington-area and is working with local farms nearby including Virginia ones in Front Royal and Beaverdam.
The less than two-year-old Seattle-based startup uses a crowdfunding model to sell cuts of meat one cow at a time from small farms nationwide. Consumers log on to the company's website and select desired cuts from a featured cow. Once all the "steak holders" have claimed the animal's shares the cow is "tipped," credit cards get charged and the meat is shipped.
Joe Heitzeberg says he and Ethan Lowry founded Crowd Cow to give consumers a convenient way to buy quality cuts directly from the farmer.