DAIRY TODAY, with its award-winning editorial content, is a trusted source of dairy information for its subscriber base of U.S. dairy producers. It is part of Farm Journal Media’s family of agricultural publications, including FARM JOURNAL, TOP PRODUCER, and BEEF TODAY.
DAIRY TODAY began as a livestock dairy insert, Dairy Extra, in FARM JOURNAL in the mid 1960s. In 1985, it became a stand-alone publication. Today, it is published for medium and large dairy farms, focusing on dairy trends, production, management, markets and policy.
DAIRY TODAY’S editorial offices are based in Monticello, Minn., and Bakersfield, Calif. The magazine’s editorial staff also works with freelance dairy writers located throughout the country and with freelancers in Europe and New Zealand. Its contributing editors are some of the leading dairy experts from across the United States, both at universities and in private practice.
DAIRY TODAY received the prestigious James Flanagan Award for Most Improved Publication from the Livestock Publications Council in 2006, and has amassed more than 100 writing, photography and design awards over its 26-year history.
Meet the Dairy Today Team
Jim Dickrell was named editor of Dairy Today in 1989 and associate publisher in 2007, and is based in Monticello, Minn., northwest of Minneapolis. He has 27 years of publication experience, and also operated his family’s Wisconsin family dairy farm for three years following graduation from the University of Wisconsin—River Falls. He also holds a Masters Degree from Hamline University, St. Paul, Minn. In addition to traveling extensively within the United States covering the dairy industry, he has visited Europe, Canada and Mexico on numerous assignments for Dairy Today.
Dickrell is a past president of the National Mastitis Council, a 2,000-member research and education organization dedicated to improving milk quality around the world. He is also a past president of the American Agricultural Editors Association, an AAEA Master Writer, and winner of dozens of writing awards. He is a recipient of Mid-America Dairymen’s Salute Award for excellence in agricultural communications and Farm Journal’s Wilmer Atkinson Award.
He is actively involved in his local Lions Club and Catholic Church. He is also an avid cyclist and runner, logging some 1,200 miles annually, and a rabid Green Packer fan and owner. He and his wife, Mary, have one daughter.
You can reach Jim at firstname.lastname@example.org.
Wyatt Bechtel joined Farm Journal Media in October 2013 as associate editor for Dairy Today. He recently served as an assistant editor for Vance Publishing, where he was part of Vance’s Dairy Herd Management team. Bechtel was raised on a ranch in the Kansas Flint Hills, where he remains active in managing the family’s cow herd and assisting in veterinary procedures and pharmaceutical research. An agricultural journalism and animal science graduate of Kansas State University, Bechtel is based in Farm Journal Media’s livestock office in Mission, Kan. From there, he provides daily content to Farm Journal Media’s online mobile, social media, radio, television and print outlets.
You can reach Wyatt at email@example.com.