The Mexico Market May 28, 2012 10:45 PM Tweet TAGS: Marketing, Overseas December 18, 2014 By Catherine Merlo MILK Western and Online Editor Email The following is online bonus content for "Markets on the Move," from Dairy Today's June/July 2012 issue. David Freedheim, sales consultant with the California Milk Advisory Board (CMAB), reports on the booming dairy market in Mexico: With a population of more than 113 million people, Mexico is one of California’s most important export markets, with strong growth for California cheese (even before tariffs were removed), butter and ice cream. California cheese volume at Wal-Mart Mexico rose 38% for the first quarter of 2012 over last year’s business alone. Mexico is also becoming a market for extended shelf life (ESL) California-standards milk with the mid-June rollout of ESL California-standards milk in 200-plus Wal-Mart locations (150 Superamas, 53 Sam’s Clubs), with demo support from the CMAB. Pizza is the most significant foodservice market across the globe, including Mexico, where Pizza Hut is now using California cheese in two of its three divisions in the country. Back to news Click here to learn more about the Million Dollar Wildfire Relief Challenge, and see how you can help in the rebuilding effort.