The following commentary does not necessarily reflect the views of AgWeb or Farm Journal Media. The opinions expressed below are the author's own.
The Machinery Journal blog is your place to find the latest machinery updates, industry news, and interesting tid bits.
On the Case IH Be Ready Blog, the editors posted a story of a little boy already loyal to Big Red. (read the original story here).
After Christmas, James McCutcheon, a salesman at H&R Agri-Power in Tanner, Ala., spotted an off-color tractor toy that was given to Brad Lamon’s three-year-old son, Judson.
The Lamon family operates a 4,000-acre farm in Trinity, Ala., and has a history of running Case IH red equipment. McCuthceon thought the battery-powered green John Deere didn’t fit with the rest of the equipment around farm yard.
So McCutheon and 3-year-old Judson struck a deal–trade in the green tractor toy for a red one. The crew at H&R assembled the Case IH toy tractor on the spot at the dealership, had Judson sign a contract for the Case IH loader tractor, gave him a hat, and introduced him to the parts manager and service manager–just like what happens when his dad signs a deal.
Source: Case IH Be Ready Blog
No comments have been posted to this Blog Post