You may not think the smell of beef is sexy, and you may not have noticed that Burger King’s mascot dude with the frozen politician’s smile is sexy, but the advertising staff at BK have done their best to get you thinking that way.
They’ve released a spoof body cologne they call “Flame” and describe it in what they mean as a viral campaign thus: “Behold the scent of seduction with a hint of flame broiled beef.”
I doubt it’s going to sell a bunch of burgers, and I imagine the PETA creatives will find a way to turn it against them and beef in general, but it is pretty funny. They’ve got that happy King stripped to his don’tlooks and spraying whip cream and beckoning to somebody—man, boy or woman, who knows?—and pouring lots of champagne in some woman’s glass.
It’s obviously meant to make fun of those vapid body odor ads so popular the Christmas season and it does a pretty good job of it.