11/17/2017 09:55 AM
Marketing clichés are as tiresome as a drawn-out harvest season. But in almost all clichés is a nugget of wisdom that turned into an analogy that was eventually repeated enough times to make it “tiresome.” If the saying represents a concept – and a timely concept – it deserves our respect and consideration. With that in mind, let’s string a few base hits together and build a marketing plan for 2018-19 corn, soybeans and wheat.
Yes – this is about 2018-crop marketings. There is still work to do on 2017-crop sales and the concepts discussed here also apply to old-crop sales, but sometimes conditions demand a longer view. Now is one of those times.