Livestock

From Storm Ruin to 'Barn Hero': How Partnership and Family Fuel This Indiana Pig Farm

Fri, 22 May 2026 11:44:00 GMT

When the barn alarm screeches in the middle of the night, every pig farmer feels an ache deep in his gut. There was no way Kameron Donaldson could have prepared for what he saw back in 2013 when the sheriff deputy drove him up to the site of his new finishing barn.

With power lines snapping like firecrackers on the Fourth of July, he was grateful for the officer who came upon the scene after a devastating windstorm flattened his livelihood. With the patrol car’s lights beaming on the scene, all Donaldson could see were shards of glass, twisted metal and splintered wood.

All he could think was, “This is bad.” His quad buildings were in ruins.

Through the pouring rain and striking lightning, he knew he had to act fast to get the pigs moved to a better location.

“One half of one building was basically gone – no roof or even lumber on one end,” Donaldson recalls. “The other building just collapsed and basically laid down on the gates. The unbelievable part is that, of the 8,000 50-lb. pigs in the buildings, only 20 died during the storm from debris falling on them.”

(Kameron Donaldson)

A Convoy of Support

Overwhelmed doesn’t even begin to describe how Donaldson felt the next morning as the sun rose over the wreckage and revealed the true damage. But he says it wasn’t because of the cleanup and hard decisions ahead. It was because of the convoy of pig farmers, neighbors and friends who showed up with bolt cutters, trailers and food.

As a contract grower for Dykhuis Farms, Donaldson was relieved that his barn supervisor was focused on finding spaces for the pigs so he could concentrate on getting pigs out of the buildings.

“We needed to move approximately 16 semi loads of pigs to new locations until the buildings could be repaired,” he says. “In the building that collapsed, the gates had to be cut because they were pinched by the ceiling that lay on top of them. Men were literally crawling on their hands and knees to move these pigs out of the pens.”

Some people moved debris. Others loaded pigs onto trailers. Some even hooked up the barn watering system to a firetruck so the pigs could drink.

“The support of our community meant so much to our family,” he says. “Everyone understood that this was a serious situation and did anything they could to help.”

The support the Donaldsons received after the storm is unforgettable. He says that is something he appreciates about being a contract grower — knowing you have a support team who is willing to help and solve problems alongside you whatever they may be.

(Kameron Donaldson)

The Power of Partnership

This crisis solidified Donaldson’s trust in Dykhuis Farms and the partnership model he uses today. He knows he is able to do more with the support Dykhuis Farms provides than if he were raising hogs independently.

Growing up on a grain and pig farming operation in Miami County, Ind., Donaldson was no stranger to the challenges of raising livestock. In 1996, his family exited the hog business. A few years later, he married his high school sweetheart, Hayley, who also grew up on a pig farm. It came as no surprise when the young couple decided contract finishing hogs would be a wise way to use some empty barns and bring in a little extra income so they could return to the farm full time.

A friend introduced them to Dykhuis Farms of Holland, Mich., and said they were a great group to work for, Donaldson recalls.

“Once I met the president at the time, Bob Dykhuis, I knew that was the direction I wanted to go,” he says. “They are a faith- and family-based farm operation. They were easy to connect with and that was important to me as I was getting my start. I’ve been with them ever since and never regretted it.”

In addition to great health and technical support, Dykhuis Farms offers an incentive opportunity for growers who maintain a daily log of data and performance records. Examples range from recording barn temperatures to vaccinations to death loss.

“They keep numbers on virtually everything they can keep numbers on,” he says. “When you have a good group, and you’ve done your paperwork, you may receive a certain dollar amount per head bonus.”

One of the advantages of feeding hogs for a company is the number of people you meet along the way, Donaldson says. Whether it’s truck drivers other hog growers, he says it opens up your world to opportunities you never knew were possible.

(Don Green)

That incentive to reach high standards is motivating, he says. It feels good to be affirmed for doing exceptional work in the barn. He focuses attention on indicators of barn performance, including ventilation, feed and water systems, to make sure the pig has the best environment possible.

“I appreciate that they are open about numbers and share those across the company,” Donaldson points out. “It allows you to compare and see where you sit with other growers. That’s important for me to be at the top. If we are a little weak in an area, I focus on that pretty hard.”

The Discipline of Daily Care

Although many things have changed since he started feeding hogs 19 years ago, like technology and finishing weights, the most important things are still the most important things.

“A successful contract grower needs to be observant,” he says. “You need to slow down enough to take a good look at the pigs and observe them. How are they feeling? Good growers can go in a barn and get a sense real quick if something’s off.”

He says it starts with a passion to want the pigs to do well because it’s the right thing to do for the pig. But it also makes his job easier, too.

“Being a contract grower takes a lot of hard work,” Donaldson adds. “Success doesn’t happen overnight. It takes many years of doing the work, day in and day out, before you get your expenses covered. But even when you are starting to make a little money, you must always think about reinvesting because the barn is going to need maintenance.”

The Donaldson farm consists of pigs, corn, soybeans and wheat and is staffed mostly by Donaldson, Hayley and their son, Keagan. They also have two daughters, Kendra and Kayden, who put in hours in the barn when needed. His father, now 68, still works on his own farm every day and helps with the grain side of Donaldson’s farm.

“We load out most of our own pigs ourselves,” Donaldson says. “We have hired help to come in to do the sorting and the washing of the barns, but on the day-to-day chore stuff, it’s myself and family members.”

Working alongside his son, Keegan, on the farm is a privilege, Donaldson says.

(Don Green)

Working with family members means a lot to Donaldson, who views it as a great opportunity to teach his children and pass on values.

“They always say, “A family that prays together stays together.’ But a family that sells pigs together? Now that’s a challenge,” Donaldson laughs. “I’ve learned to be more patient. If our kids see that I can get it done without a forceful nature, and it’s just as effective or even quicker, they may take that approach the next time, too.”

One of his expectations in the barn is observance.

“Use all your senses when you’re in there,” Donaldson says. “Use your eyes to look for potential feeder adjustments, pig problems and things like that. Keep your ears open. Can you hear a pig breathing hard? Use every sense you can to be observant. When you do that, you’ll be able to make sure the pigs are in the best environment for growth possible.”

Securing the Future

Hayley works on the farm with her husband every day. From loading pigs to driving the tractor to handling the farm’s paperwork, Donaldson says she can do it all.

“Working with your spouse can have its challenges, and that’s mostly my fault,” he says. “There’s not much of a buffer zone. If something’s not going well when I come in for lunch, she’s the person who gets an earful.”

(Don Green)

However, their joint desire to see the farm succeed and provide opportunities for future generations to be on the farm aligns their purpose and helps cover the daily stresses of farm life. It’s also why they’ve prioritized succession planning.

“We wanted to have something in place as our operation grew,” he says. “Once we started that process, that encouraged my dad to do the same. My dad thought you had to have every detail worked out. And that’s just not true when it comes to succession planning.”

The first step is starting with something, Donaldson says. He reached out to an attorney who specializes in farm succession plans to help devise a strategy for the future of their farm business.

“Even though we knew our lawyer, she still wanted to spend time talking to us to understand the ‘heartbeat’ of our family,” he says. “She wanted to understand each family member’s role on and off the farm.”

Once his dad realized the process wasn’t that difficult, and he could make changes to the plan along the way, he softened to the idea and went through the process to set up his own trust for his farming operation.

“He has peace now knowing that the land he owns will continue, and whether it’s me or my son, we will rent off of the trust and continue to farm his land,” Donaldson says.

A True Barn Hero

Donaldson’s stewardship of the animals and the environment is noteworthy. His desire to be more efficient and make the pigs’ lives the best possible is one of the reasons why Caton Howard, a fieldman for Dykhuis Farms, calls Donaldson a barn hero.

“Kameron always does things the right way and in a timely manner, which can be a struggle with contract growers,” Howard says. “He cares for the pigs daily like they are his own and keeps his facilities in pristine condition. He also maintains the barns like they are brand new.”

Kameron and Hayley Donaldson wouldn’t be where they are today without the examples their fathers set for them to work hard and prioritize animal care.

(Don Green)

In addition, the family’s decision to do all their own loading is becoming a bit of a rarity, Howard says. He believes this shows their determination to be the best and provide the best care for the pigs.

“I really enjoy working with Kameron and cherish the conversations we have about pigs,” Howard says. “He helps motivate me to always strive to do better every day.”

Jason Klein, manager at Dykhuis Farms, says many obstacles in the pork business can be overcome by simply executing the basics really well day after day. He believes Donaldson represents a guy who does this well.

“Everything on the site works like it’s supposed to, and chores are done every day like they are supposed to be done,” Klein says. “There is never any drama or surprises with Kameron Donaldson. He owns and manages all his responsibilities really well. He takes pride in what he does. It’s obvious every time I talk with him that he’s truly glad to be a farmer.

Donaldson recognizes his success is not his alone, and without his team, including his family and the crew at Dykhuis Farms, he wouldn’t be where he is today. He is proud to be called a barn hero.

“We want to keep doing a good job for Dykhuis Farms and make sure the finished product is in line with what they started,” Donaldson says.

Hayley believes this is possible because of her husband’s superpower – making things happen.

“He’s good at doing a lot of things,” she says. “He pays great attention to detail. If something needs done, we all rally around him and do what he says we need to do.”

This system works well for the Donaldson family.

“It’s a good life,” he says. “Farming is hard to get into, but if you have an opportunity to work with somebody who is already in operation, go for it. There are always farmers looking for people willing to work on a farm, especially on the animal side. I don’t think people realize how many opportunities may be out there with farmers who don’t have a succession plan or children wanting to take over the farming operation. It takes some time to find, but it’s worth it.”

Meet the Female Farmer Putting Dairy Front and Center at the Indy 500

Thu, 21 May 2026 20:06:12 GMT

On race day at the Indianapolis Motor Speedway, the noise is so loud you can feel it in your chest. Cars fly by at more than 200 miles per hour. More than 300,000 fans pack the grandstands and infield, while millions more watch from home.

And when the checkered flag falls, victory lane comes into focus as the winner reaches for a cold bottle of milk.

This year, the person handing that iconic bottle of milk to the winning driver is Indiana dairy farmer Ashley Stockwell of Stockwell Farms in Hudson, Indiana. For her, it is more than a famous sports tradition. It is an opportunity to put dairy farming, and especially women in agriculture, in front of one of the largest audiences in the world.

“To be able to be the farmer representing nearly 700 Indiana dairy farm families is really humbling,” Stockwell says. “But to be a female representing that this year means a lot to me, especially to my family and to our family’s dairy farm.”

A 90-Year Tradition

(DMI)

The milk tradition at the Indy 500 dates back to 1936, when a three-time winner and farm-raised racer requested a bottle of milk to drink after his victory, a moment that would go on to shape one of the event’s most recognizable celebrations.

“There was a driver by the name of Louis Meyer who won his third race, the first three-peater in Indy 500 history,” explains Brooke Williams, director of communications for American Dairy Association Indiana. “And when he won, he requested buttermilk to drink. It was a very natural beverage for him to request after racing in the heat.”

This year marks the 90th anniversary of milk being part of the victory celebration. Williams says the scale of the Indy 500 makes the moment even bigger. Last year, about 8.5 million people were watching at the peak of the broadcast to see who would drink the milk in victory lane. At the track, roughly 300,000 fans filled the stands, with thousands more gathered in the infield and snake pit.

“One in every 1,000 people in the U.S. tune in to watch the Indy 500 on Memorial weekend,” Williams says. “That tells you why this is such a big opportunity for dairy farmers.”

Putting Dairy Farmers Front and Center

(DMI)

In the early years of the Indy 500, a race employee simply handed the bottle of milk to the winning driver. That changed in the early 2000s when the organization created the dairy farmer duo program. Each year, one rookie and one veteran Indiana dairy farmer are selected by fellow farmers to represent the industry at the race.

“Over time, that has become such a huge part of the race,” says Jenni Browning, CEO of American Dairy Association Indiana. “Part of what makes the Indy 500 so special is that they hold these traditions very close. They love the milk, and they love the dairy farmer.”

Today, race fans stop dairy farmers throughout the day to ask for photos, talk about life on the farm and even request autographs, turning the event into a hands-on opportunity for connection between consumers and the people producing their food.

“[The farmers] really elevate agriculture and, when needed, they also come to agriculture’s defense,” Browning says. “We’ve really changed the conversation from just the drink of milk to dairy farming.”

Meet Ashley Stockwell

(DMI)

Stockwell came to dairy farming from an unexpected path. Raised in a row crop farming family, she later joined her husband’s third-generation dairy operation through marriage and learned the dairy side of agriculture firsthand.

“I grew up as a fifth-generation row crop farmer,” she says. “It wasn’t until 17 years ago that I entered into the third-generation dairy farm when I married my husband.”

Today, she helps manage the farm while raising her children in the same environment.

“Cows don’t take a day off,” she says. “It’s 24/7 for us. Just being able to show [my children] what it means to grow up on a farm, the work ethic, and seeing how much they embrace the life that we’ve grown to love is something that I’m passionate about.”

Stockwell had always known about the race and its famous post-race celebration, but it wasn’t until about a decade ago that she realized the person stepping into victory lane with the bottle was not just a presenter, but an Indiana dairy farmer representing the industry.

“I’d always known that winners drank milk,” she says. “But I didn’t fully understood that it was an Indiana dairy farmer who presented the milk. Once I learned more about it, I thought, ‘How could I do this someday?’”

When applications opened, she hesitated. The program is open only to Indiana dairy farmers, and the selection is highly competitive, with only on producer chosen to represent the industry on one of its biggest public stages. Despite her nervousness, Stockwell’s husband pushed her to apply.

“My husband’s the one who actually encouraged me to go do it,” she says. “He thought it would be so cool for me to represent our farm, for our kids to watch, and for me to be a role model for them.”

When she received the call that she had been selected as the rookie milk presenter, she could hardly believe it.

“When I got the phone call, I actually laughed,” she says. “I was like, ‘You really picked me?’ I thought it would be such a great opportunity to represent.”

More Than a One-Day Role

(DMI)

The milk presenter position is much more than showing up on race day, according to Browning. It’s a commitment that includes serving as rookie-elect, rookie and veteran, giving farmers the chance to grow into the role while representing dairy producers through media interviews, public events and appearances tied to the Indy 500 tradition.

“This is almost a three-year position,” Browning explains. “Over those three years, Ashley has grown in communications, the people she’s met and the experiences her family has had.”

On race day, the schedule starts early. After the traditional sunrise cannon blast echoes across the Speedway grounds, Ashley arrives around 7 a.m. and quickly jumps into a packed morning of interviews and appearances before the race even begins.

“We start doing media interviews in the seven o’clock hour, and we’re doing media until right before 11 o’clock,” Williams says. “Ashley is covering a lot of ground between the racetrack, Gasoline Alley, national TV and local news.”

After the interviews, the dairy team joins pre-race ceremonies, walks alongside the cars, stands on the track for the national anthem and then watches the race until it is time to head toward victory lane.

The Milk Behind the Moment

Behind the few seconds shown on television is a carefully planned process that starts long before the checkered flag waves. With about 25 laps remaining, the milk team moves into position with the cooler everyone has been waiting for. The milk is processed at a local plant and prepared the night before the race, with drivers selecting their preferred type ahead of time.

“We have fat-free, 2%, and whole milk all selected,” Ashley says. “I believe there’s also a lactose-free option. We want to make sure they’re still getting a high-quality dairy product.”

View this post on Instagram

A post shared by American Dairy Assoc. Indiana (@indairy)

Last year’s winner, Alex Palou, even requested a small bottle for his daughter, creating one of Stockwell’s favorite memories from the experience.

“We were able to actually give his daughter a small bottle of milk as well,” Stockwell says. “Watching him drink milk, then his daughter drinking milk, and then passing it to his wife, it was really special to witness.”

Throughout the day, the milk stays ice-cold and closely guarded as Ashley and the other presenters move around the Speedway. But the cooler quickly becomes an attraction of its own, with fans stopping constantly to ask questions and snap photos.

“It’s stored ice-cold in a cooler with us,” Stockwell says. “We keep pretty tight security on it until the final laps of the race.”

Connecting Racing and Dairy Farming

(DMI)

One of Stockwell’s favorite parts of the experience is helping racing fans connect what happens on the track to what happens back on the farm. She often compares an Indy car pit crew to the team it takes to care for a dairy herd each day.

“The Indy 500 drivers have a pit crew for their team, just as we do on our farm,” she says.

She explains that veterinarians help keep cows healthy, hoof trimmers handle regular pedicures, and nutritionists build balanced rations. Those comparisons help consumers better understand the people and planning behind modern dairy farming.

“I think it’s about creating comparisons people understand,” she says. “We’re no different than anybody else. We just happen to milk cows for a living.”

Those conversations happen throughout race day as fans stop to meet a real dairy farmer, ask questions and hear more about agriculture from someone living it every day.

“People are so excited about the milk, and they’re just so happy to have met a dairy farmer,” Stockwell says.

The attention surprised her the first year she attended as a presenter.

“I didn’t expect to feel like a famous person walking around,” she laughs. “It was humbling and exciting all at once, and honestly a little overwhelming.”

The Year of the Female Farmer

This year’s race carries extra meaning with it being the Year of the Female Farmer. Ashley says women have always played important roles on the farm, but more are now stepping forward to publicly share their stories and experiences in agriculture.

“People say there are more and more women in agriculture now, and maybe that’s true,” she says. “But I also think there are more women telling their story, women who have always been part of the farm and are now recognized as farmers, not just the farm wife.”

Stockwell says she is also seeing more women take on leadership positions throughout the dairy industry, from local organizations to national boards.

“I sit on several national boards within dairy, and there are more and more female farmers in those meetings,” she says. “My goal is to be a voice for others and encourage women to tell their story too.”

More Than a Bottle of Milk

For Browning, who has worked alongside dairy farmers for 17 years, the moment in victory lane still carries emotion every year because it represents more than just the end of a race. It brings together the excitement of the Indy 500 with the farm families behind one of its most recognizable traditions.

View this post on Instagram

A post shared by American Dairy Assoc. Indiana (@indairy)

“This is my favorite part of the job,” she says.

She describes the scene as emotional, with hundreds of thousands of fans surrounding victory lane while the dairy farmer steps into the center of one of racing’s biggest moments.

“Being in a place with 350,000 people is emotional,” she says. “The dairy farmer in that moment is the center of everything.”

Over the years, Browning believes the meaning behind the milk has grown beyond a post-race celebration and into a symbol tied to achievement, tradition and agriculture itself.

(DMI)

“The milk represents human achievement and celebration,” Browning adds. “We’ve changed the way people look at milk.”

The tradition has become about more than what happens in victory lane. It is a chance to connect millions of racing fans back to the farm families producing the milk. This year, when the cameras turn toward the winning driver, they will also capture Ashley Stockwell standing nearby with a cooler full of ice-cold milk and a story that represents dairy farming on one of racing’s biggest stages.

Cargill Initiates Lockout at Fort Morgan Beef Plant After Contract Rejection

Wed, 20 May 2026 14:35:02 GMT

A spokesperson for Cargill confirms the company initiated a lockout on May 20, 2026, at its Fort Morgan, Colo., beef facility following months of bargaining and an employee vote against the latest contract offer.

The Fort Morgan plant has not been harvesting since April 23 due to these ongoing labor negotiations with Teamsters Local 455 and the concern of a potential work stoppage. Beef processing involves live animals and highly coordinate operations. Cargill explains a sudden stoppage during production could create risks related to food safety, animals welfare and could result in extensive food waste.

“This was a difficult decision and not the outcome we wanted,” the Cargill spokesperson says. “The lockout was initiated because continued uncertainty around a potential work stoppage creates challenges for operating safely, responsibly and reliably. We respect employees’ right to vote and remain committed to reaching a ratified agreement with the union.”

Cargill reports the halt in processing in Fort Morgan is not impacting its weekly harvest numbers, just shifting production to other plants. At full capacity, Fort Morgan harvests 4,700 per day; prior to the halt it was averaging 4,000 head.

“We believe our proposal is fair and competitive, representing an estimated $33.4 million investment over five years,” the spokesperson stresses. “While negotiations continue, our focus remains on maintaining safety, managing operations responsibly and using Cargill’s broader supply chain network to continue serving customers. Under our current plans, we do not expect material impacts to producers or customers.”

Breaking Down Cargill’s Offer

Cargill’s proposal included additional economic value for employees, including bonuses and a five-year agreement designed to provide stability and predictable wage increases.

Like other beef operations, Fort Morgan is operating in a challenging economic environment, with costs currently exceeding returns. “That context does not change our respect for employees or our commitment to bargaining in good faith, but it underscores the importance of reaching an agreement that is sustainable for employees and the facility over the long term,” the company says on its website .

Since 2018, Cargill has made meaningful investments in Fort Morgan employee pay:

Base wages have increased from $15.35 to $23.50
Average wages have increased from $16.22 to $24.78, an increase of approximately 53%
Annual payroll has increased by approximately $32.6 million, from about $64.5 million to $97.1 million

Cargill has also made broader investments in Fort Morgan in support of our employees and the community, including housing initiatives near the plant and facility improvements.

Teamsters Asking For “Fair Deal”

On social media , a union leader says: “The members at Cargill have spoken loud and clear — by an overwhelming 85% vote, the company’s offer was rejected. Unity and solidarity sent a strong message that the membership deserves better.”

According to Teamsters , more than 1,700 teamsters were locked out after months of fighting for a new collective bargaining agreement.

“Shame on this company for shutting out our members. Cargill can afford to give these workers a fair deal that reflects their hard work and dedication,” says Dean Modecker, Teamsters Local 455 secretary-treasurer. “This was a disgraceful move by a company that has long taken its workers for granted. We won’t stand for it.”

Next Steps

On Thursday, a Cargill spokesperson says union workers were picketing.

“We are ready to talk and negotiate. Our goal remains to reach an agreement that allows the facility to return to normal operations safely and productively as soon as possible,” the spokesperson stresses. “In the meantime, we are using our broader supply chain network to help minimize disruption and continue serving customers.”

Your Next Read:

Cargill Invests in Beef Business and Employees

CattleFax 2025 Survey: Record $2,246 Calf Revenue Drives Historic Cow-Calf Profits

Tue, 19 May 2026 19:51:55 GMT

Cow-calf producers navigated a high-stakes market in 2025, according to the latest CattleFax survey. The latest survey reveals a paradox in the 2025 cattle market: while it has never been more expensive to keep a cow, it has also rarely been more profitable to sell a calf. With data representing 300,000 cows across 40 states, the report provides a definitive benchmark for producers navigating today’s volatile environment.

“Surging calf prices in 2025 far outpaced the increase in cow costs leading to the strongest cow-calf profits recorded since CattleFax has been conducting this survey,” says CattleFax Analyst Matthew McQuagge.

The average herd size within this sample increased to 391 cows, which McQuagge explains is primarily due to a decrease in participants with 100 or fewer head.

Record Cash Cow Costs vs. Surging Calf Revenue

Cash cow costs increased $27 per head to $780 for a new record in the CattleFax database. However, higher calf prices have continued to offset the elevated costs. Participants reported an average revenue of $2,246 per calf in 2025, up $631 from 2024. Adjusting for weaning percentages, average cow-calf profit margins increased by $614 per head compared to 2024. Steer weaning weights were 7 lb. higher at 563 lb. and heifers were also up 7 lb. to 528 lb. The weaned calf crop percentage saw a small improvement in 2025 with an average of 87.9%.

	U.S. Average
2025 Cow Costs vs. Calf Revenue
Calf Value	$2,246
Cow Cost (as reported)	$780
Weaned Calf Crop %	87.9%
Cow Cost (% calf crop adjusted)	$897
Profit (% calf crop adjusted)	$1,361
Estimated Cost for Unpaid Labor & Depreciation	$288
Estimated Net Margin	$1,073
Weaning Weights
Steers	563
Heifers	528
Pounds Weaned per Exposed Female	478
Other Factors
Cow Herd Size	391
Bull Purchase Price	$7,542
Planned expansion from 2025 to 2026
Increase herd by 10% or more	33%
Increase herd by less than 10%	18%
No change or minimal change in herd size	38%
Reduce herd by less than 10%	6%
Reduce herd by 10% or more	5%

(CattleFax)

Benchmarking High-Return vs. Low-Return Operations

“Producer profitability continued to show wide ranges, driven by differences in costs, revenues, weaning rates and calf weights,” McQuagge says. “High-return producers consistently generate 10% more pounds weaned per exposed female than average and low-return operations. This is driven in large part by a tighter calving season length which, in turn, supports both heavier calf weights at weaning as well as a larger overall weaning percentage.”

Every year, CattleFax sorts survey responses into three equal-sized categories based on weaning-adjusted profit status to further evaluate what sets “high-return” producers apart from “average” or “low-return” operators. High-return operations recorded an average net return of $1,726 per head while low-return ones received an average of $1,001 per head, which McQuagge says is still a historically strong margin.

While the entire sector saw historically strong margins, “high-return” operations separated themselves through vaccination, weaning programs and superior calf crop percentages.

“The last two years have noted a more uniform spread of both cow costs and calf values between return groups, likely attributed to higher calf prices creating a greater, more even distribution in profits among operations,” he says. “High-return operations were characterized as placing greater emphasis on managerial practices that result in a larger weaned calf crop percentage of 90% compared to low- and average-return producers with 85% and 88% calf crops respectively.”

High-return producers were also more likely to implement value-added production practices such as vaccination and weaning programs.

High-return producers were also more likely to implement value-added production practices such as vaccination and weaning programs.

(CattleFax)

Key Management Correlations for High Returns

McQuagge says other management practices that stand out across time for increasing an operations’ net margin is having two-plus rounds of vaccinations and weaning for over 45 days. The 2025 data identifies three critical areas where management directly impacts the bottom line:

Calving Season Length: Shorter calving intervals (0 to 45 days) resulted in the highest weaning weights (averaging 555 lb.) compared to 90-plus day intervals (484 lb.).
Vaccination Protocols: Calf value peaked for producers who vaccinated three to four times, adding hundreds of dollars in value compared to zero-vaccination programs.
Bull Investment: There is a direct correlation between bull purchase price and calf revenue. Bulls purchased for more than $9,500 consistently produced the highest-value calves.

(CattleFax)

How Much Does it Cost to Keep a Cow?

Cash cow costs reached a new record in the CattleFax database.

Average Cash Cow Cost: $780 per head (up $27 from the previous year).
Cost Breakdown: Feed and hay remain the largest expenses (34%), followed by pasture (32%) and hired labor (14%).
Regional Highs: The Northern Plains reported the highest cash costs at $861 per head, while the Southeast remained the lowest at $703.

Is the U.S. Cattle Herd Expanding?

The survey suggests a strong intent to grow the national herd through 2027:

2026 Expansion: 33% of U.S. producers plan to increase their herd by 10% or more.
2027 Outlook: 29% of producers expect to continue expanding by 10% or more, indicating long-term confidence in the market.

Regional Performance Benchmarks

The survey highlights significant differences in production across the U.S. regions:

Northern Plains: Led the nation in steer weaning weights (576 lb.) and pregnancy percentage (93%).
Southern Plains: Reported a 571-lb. steer weaning weight and a 55-day average calving interval.
Southeast: While weaning weights were lower (536 lb. for steers), the region benefited from the lowest cash costs in the country.
Corn Belt: Reported the smallest average herd size at 143 head, compared to the West’s 669 head.

Market Outlook: Will Tight Calf Supplies Maintain Producer Leverage?

Patrick Linnell, CattleFax director of market research, summarizes, “Ultimately, the current market environment has supported the average cow-calf producer in making record profits over the past few years with strong likelihood that this sector will continue to maintain favorable leverage over the next couple of years as domestic calf supplies remain tight.”

He adds, while every operation’s situation is unique, opportunities exist through increasing efficiencies or managing cost to improve profitability, regardless of the current market environment.

The CattleFax 2025 Cow-Calf Survey was sponsored by Crystalyx and Sweetlix. CattleFax will host a free webinar reviewing the survey as well as a market outlook on May 20 at 5:30 p.m. MT.

Your Next Reads:

China Grants 5-Year Extension to Hundreds of U.S. Beef Plant Registrations

Fri, 15 May 2026 18:23:58 GMT

China has granted a five-year extension to hundreds of U.S. beef plant export registrations, marking the first major movement in months on a trade issue that has constrained access to one of the most important overseas markets for American beef.

According to a Friday statement from the U.S. Meat Export Federation (USMEF), China’s General Administration of Customs (GACC) has extended registrations for 425 overdue U.S. beef establishments in China’s CIFER system. In addition, 77 new U.S. beef establishment registrations have been added, effective May 15, 2026, with each valid for five years. However, 38 beef establishments remain suspended. Of those, 25 were previously expired and have now been administratively renewed, but they are still not eligible to export.

The announcement adds a significant new development to a week of confusion and shifting signals around U.S. beef access to China. On Thursday, Bloomberg and Reuters reported that China appeared to have renewed export registrations for hundreds of U.S. beef plants during high-level talks between President Donald Trump and President Xi Jinping in Beijing. But those listings later reverted to “expired” on China’s customs website, with no official explanation, fueling uncertainty across the industry.

As recently as Friday morning, there had been no clear confirmation that broad renewals were in place. The USMEF update now provides the most concrete indication yet that at least partial restoration of access is underway, even as some facilities remain blocked.

Restoring Plant Registrations Was Top Priority for USMEF

For USMEF, restoring those registrations is priority number one, and even said before the high-level meeting this week that this type of meeting would be the perfect stage to restore the registrations..

“We have been at an impasse now for almost a year with these plants,” says Dan Halstrom, president and CEO of the U.S. Meat Export Federation. “The vast majority of the U.S. plants — 400-plus — are either delisted or were never relisted in their registration system in China. So in my opinion, it’s going to take an event like this to maybe jar this loose and break it loose. We’re cautiously optimistic that having this high-level meeting between President Xi and President Trump might just do that.”

Halstrom said while beef is only one piece of the broader trade relationship, these talks could provide the political momentum needed to reopen access.

“There are so many issues outside of beef and even outside of agriculture that are being discussed,” he says. “But time will tell. A meeting like this could absolutely be what we’ve been waiting for.”

From a $2 Billion Market to a Fraction of That

How high are the stakes? According to Halstrom, they’re significant. He says following the Phase One trade agreement in 2020, U.S. beef exports to China exploded. According to Halstrom, exports grew from roughly $300 million in 2020 to more than $2 billion by 2022.

But after the registration lapse last year, exports sharply declined.

“If you remember back to 2020 with the Phase One deal with China, that was a home run for the U.S. beef industry,” Halstrom says. “In 2020, we were exporting about $300 million of U.S. beef. We peaked out in 2022 at a little over $2 billion. Then in 2023 and 2024, we were around $1.6 billion. But after the plants were delisted last year, we dropped to a little under $500 million. So at a very high level, that’s the impact we’re talking about.”

And that loss isn’t just showing up on export balance sheets. It’s hitting cattle values at home.

Halstrom estimates access to the China market adds roughly $150 to $165 per fed animal harvested in the U.S.

“China has become a very important market because of the way it helps maximize the value of the carcass,” he explains. “There are products, especially variety meats that have significantly more value in China than they do here domestically. Items like backstrap and aorta are in very high demand there. If those products suddenly don’t have a home in China, it impacts the value chain almost immediately.”

Why China Matters to the Cutout

Halstrom says the impact also extends into traditional muscle cuts, especially short plates.

“Today, beef short plates are trading roughly around $2.50 per pound,” Halstrom says. “We estimate that if these plants were relisted and access was restored, you could see short plate values increase by more than a dollar per pound in relatively short order. That’s substantial.”

Halstrom also points out China’s importance stretches beyond just direct exports into the country. It really impacts all of Asia.

“It’s not just about what gets sold directly to China,” he says “The China market creates a halo effect across Asia because a lot of these same items are traded between China, Japan, Korea and Taiwan. So when China is actively buying, you immediately see stronger demand and stronger pricing across the region for products like short ribs, chuck flap and short plates.”

That broader demand ripple helps support overall cattle prices in the U.S.

“More customers rather than fewer is what impacts the cutout,” Halstrom says. “And there’s no doubt there’s been big money lost over the last year because these plants have not been relisted.”

More Than Just Plant Registrations

Halstrom stresses the expired registrations are only one layer of the issue that needs to be addressed.

“It’s not just the plant relistments,” he explains. “That’s phase one of what we need to have done. A large percentage of these plants are also dealing with technical and non-tariff trade issues, including residue-related issues that have caused additional delistings. So there are really two phases here — first getting these plants relisted in the registration system, and then working through these broader trade barriers.”

He said the U.S. Trade Representative’s office is fully aware of the challenges facing the industry and is listening.

“We’ve been dealing with USTR on these issues and they are very well informed on it,” Halstrom says. “The other thing from an agriculture perspective is encouraging the Chinese to go back and look at what they already committed to with the Phase One agreement back in 2020.”

Demand Is Still There

Despite the political tensions, Halstrom said the commercial appetite for U.S. beef in China hasn’t disappeared.

“One important point here is these are not government-to-government transactions. These are our customers,” Halstrom says. “They want the product and we want to sell it. The commercial business is still there.”

He pointed to major retailers and foodservice buyers already positioned to resume purchases quickly if access returns.

“Sam’s Club comes to mind immediately because they’re one of the leading modern big-box retailers in China,” Halstrom says. “Costco has warehouses there as well, and we also have foodservice customers lined up and ready to go. So we do not need to rebuild the commercial business. The customers are there, willing and able to buy U.S. beef. What we need is for the U.S. government and the Chinese government to work together to restore access so we can get back on track.”

As of the latest industry checks this week, registrations for most U.S. beef plants still had not been renewed.

Heavy Steers and Lean Cows: Drivers of the 2026 Ground Beef Market

Tue, 12 May 2026 16:50:43 GMT

In a market defined by record-breaking prices, an unlikely partnership is driving the value of ground beef: 980-lb. carcasses and the lean cull cows needed to balance them out. While fed cattle weights have reached historic highs, they’ve created a massive surplus of fat trim that requires an equally historic amount of lean blending beef to meet consumer demand. This blending math — combined with tight supplies and a shift in culling patterns — is pushing cull cow prices to new heights.

David Anderson, Texas A&M professor and Extension specialist for livestock and food product marketing, in a recent Southern Ag Today article , summarizes that cull cow prices keep climbing.

“While calf and fed cattle prices have continued to set new record highs in the cash and futures market, cull cow prices have continued their slow ascent to new highs as lean beef prices keep pulling cow prices higher,” Anderson explains. “Southern Plains cull cow auction prices increased to almost $180 per cwt in late April, up about $15 per cwt since January. The seasonal price increase has been smaller than normal this year. Cutter-quality cows have increased about $30 per cwt., almost 25%, since the beginning of the year.”

(USDA-AMS, Livestock Marketing Information Center)

The Blending Effect: Why 980-lb. Carcasses Need Lean Cows

Blending math is the process of mixing high-fat trim from fed cattle with 90% lean beef from cull cows to meet consumer demand for specific ground beef ratios. Anderson stresses one overlooked boost to lean beef prices has been record-large fed cattle dressed weights. Average federally inspected fed steer dressed weights have remained more than 980 lb. per carcass since late 2025.

“Larger carcasses produce additional fat that requires more lean beef for blending to boost its value as ground beef rather than just tallow entering the fats and oils market,” he says.

Glynn Tonsor, Kansas State University professor of agricultural economics, says when the beef industry harvests animals bigger than ever, it is also getting more 50% lean and 50% fat trimmings per animal than ever before. He points out most consumers don’t directly consume 50/50, thus it is an input into ground beef production, and it only works if there is more lean to blend with it.

If there is not enough U.S.-produced lean to blend, the next option is to import lean.

Dairy Culling Shifts and the April Pullback

After exceeding slaughter of a year ago through the first 10 weeks of 2026, dairy cow culling pulled back to year-ago levels during April.

“Dairy cow culling typically peaks in January and February each year, then declines into midyear,” Anderson says. “The decline in dairy cow slaughter has pulled down total cow culling as weekly beef cow slaughter has held at steady but low levels. For the year, total dairy cow slaughter is reported up 6% compared to last year while total cow slaughter (beef and dairy) is down 5%.”

(USDA-AMS and USDA-NASS, Livestock Marketing Information Center)

Beef and dairy cow slaughter is reported weekly by region of the U.S. In recent weeks, Anderson says reported regional cow slaughter data has declined due to confidentiality rules that prevent publication if there are too few buyers to prevent revealing any one operation’s actions.

(USDA-AMS and USDA-NASS, Livestock Marketing Information Center)

“The lack of reporting due to confidentiality concerns has been a problem in fed cattle reporting for many years,” Anderson says. “On the positive side, the weekly national cow slaughter data includes all of the regions, including those that could not be reported regionally.”

2026 projected cow culling is based on year-to-date beef cow slaughter.

(Oklahoma State University)

Retention vs. Liquidation: The Impact of Record Calf Values

Anderson says record-high calf prices are likely keeping cows on the ranch or dairy that otherwise would have been culled to get one more calf out of them. As those calves are born and move to weaning, there may be an increase in culling as those cows come to market.

“Cull prices tend to peak midyear, so there is room for cow prices to continue to increase over the next couple of months,” Anderson says. “Beyond just the seasonal pattern arguing for higher prices, cow culling should continue to be lower than last year, further supporting prices. Beef cow slaughter is expected to remain well below a year ago. Better milk prices should restrain dairy cow culling even though the herd remains large.”

Analyst Predicts Cull Cow Prices Will Remain Elevated

Adding to the discussion on cull cow marketing strategies, Don Close, Terrain chief beef analyst, explains, “Growing up in sale barns we always used to say the best day of the year to sell a used cow is the first day of baseball season. There is some grounding in that date. As soon as grass greens, after a producer has kept her and fed hay all winter, he isn’t going to sell her if he has grass, especially if he thinks she is bred. Once she has calved and grass is available, the producer isn’t inclined to do much unless it is a drought or injury issue. At this point they will wait until fall weaning and cow-sorting time.”

He also points out another driving factor for cull cow prices is the strength of ground beef prices supported with the beginning of the grilling season — prepared-meat manufacturers’ demand is at its peak. Hot dog and lunch meat sales go up as children are out of school and with ballpark hot dog consumption.

(USDA-AMS, Livestock Marketing Information Center)

Your Next Reads:

DOJ, USDA Ramp Up Antitrust Investigation Into "Big 4" Beef Packers

Fri, 08 May 2026 18:34:40 GMT

The Department of Justice and U.S. Department of Agriculture are intensifying scrutiny of concentration and pricing practices across the meat industry, announcing this week that federal investigators are ramping up a criminal antitrust investigation into the nation’s four largest beef packers.

During a joint press conference Monday at DOJ headquarters, Acting Attorney General Todd Blanche framed the effort as part of a broader push to address competition issues in agriculture and food pricing.

“Today we are here to talk about our progress here at the Justice Department to hold meat packers accountable,” Blanche says.

Federal officials allege price-fixing and collusion may have contributed to higher meat prices for consumers, while also limiting competition within the cattle industry.

“We prioritized investigating potential antitrust violations in U.S. cattle and beef markets,” Blanche says. “In the beef industry, the Big Four processors control over 85% of the beef processing market. Two of the Big Four are primarily foreign-owned.”

The “Big Four” — referenced during the press conference — are JBS, Cargill, Tyson and National Beef. The administration argues the current structure of the meat industry allows competitors to exchange competitively sensitive information across the protein sector — practices DOJ says it is now investigating.

DOJ Encourages Whistleblowers to Come Forward

Blanche also encourages whistleblowers within the meatpacking industry to provide information to federal investigators. DOJ says individuals who provide information leading to antitrust convictions or major enforcement actions could qualify for financial rewards.

“The idea of whistleblowers of people coming forward with information they have is one of the best and most efficient ways that we can solve antitrust violations criminally or otherwise,” he says. “And so we just want to make sure people realize that people in this industry realize that we’re putting money where our mouth is. We’re not asking you to come forward and then see what happens. We’re saying if you come forward and if your information results in a finding, in a conviction, and the amount of money is over a million dollars, which in this industry is not a very high bar, that you stand to recover up to 30%. And so we have to incentivize people to make a very difficult choice and come forward with information if they had it.”

R-CALF USA Applauds Investigation

R-CALF USA CEO Bill Bullard says the biggest takeaway from Monday’s announcement is that DOJ is actively seeking public assistance through its antitrust whistleblower program.

“The biggest takeaway was that the Department of Justice is reaching out to the public seeking help through DOJ’s antitrust whistleblower program, to find out what the public knows
about these anticompetitive practices,” Bullard says.

Bullard says R-CALF USA has spent years warning policymakers about growing concentration in the cattle industry.

“We’ve been calling attention and warning that this is a threat to our national security, our economy, and particularly to our food safety here and food security in the United States,” Bullard says.

Rollins Links Herd Decline to Regulatory Pressure

Agriculture Secretary Brooke Rollins also focused heavily on the shrinking U.S. cattle herd and declining number of ranchers during Monday’s event.

“In the past decade alone, we’ve lost over 17% of our cattle ranchers,” Rollins says. “More than 100,000 ranches across this country are no more.”

“The low herd size inherited by the Trump administration can be attributed to a variety of factors,” she says. “The biggest one, at least from our perspective, is the radical left’s ongoing assault against ranching as a way of life.”

Today, just four companies — JBS, Cargill, Tyson Foods, and National Beef — control roughly 85% of the cattle processing market. That level of concentration has surged from just 25% in 1977 to 71% by 1992, and now to an astonishing 85%.

Together, these companies operate through… pic.twitter.com/s4naYFcjt7
— Secretary Brooke Rollins (@SecRollins) May 4, 2026

Rollins argues drought alone is not responsible for cattle liquidation.

“For years, they used climate alarmism to wage a war on cattle in America,” Rollins says. “And when you pair that with droughts, wildfire, overregulation from previous administrations and volatile markets, this is how we have ended up here today.”

The administration also outlined several policy initiatives it says are designed to support cattle producers, including:

Opening more federal land for grazing
Implementing new “Product of USA” labeling rules
Supporting small processors through a grading pilot program
Updating dietary guidelines to emphasize the role of meat in the American diet

Rollins says additional announcements are expected later this week.

Agri Stats Settlement Targets Information Sharing

The DOJ’s broader push against anticompetitive behavior escalated Thursday when the department announced a proposed settlement with Agri Stats .

Federal officials accuse the company of helping major meat processors share confidential pricing and production data involving chicken, pork and turkey markets for decades.

Under the proposed settlement , Agri Stats would be prohibited from continuing several data-sharing practices DOJ alleges distorted competition and increased prices.

The agreement would also increase market transparency by making more information available to buyers and sellers throughout the supply chain.

Although the Agri Stats case does not involve beef, Senior Counselor for Trade and Manufacturing Peter Navarro referenced the pending settlement during Monday’s press conference.

“This is like the mathematician’s worst nightmare in terms of monopoly behavior,” Navarro says. “Basically, what the companies in this concentrated industry were doing was individually sending in data on everything, consumers, production, everything in between. And what did that computer do? It spit back what the monopoly price should be.”

With the settlement he explains, “Justice Department said no more. That’s not going to happen on our watch and that case I believe is going to be settled well or at trial in a way which not only will take care of that problem but implicate some of the bad actions that we’ve seen by the two American companies Tyson and Cargill and JBS on the Brazilian side along with National Beef.”

1 – The Department of Justice continues to bring affordability to the American people. Today, we announced a historic settlement with Agri Stats, whose business model directly raised the price of chicken, turkey, and pork in local grocery stores across our nation. 🐔🐖⚖️
— Acting AG Todd Blanche (@DAGToddBlanche) May 7, 2026

On X, Blanche says the settlement will create a more level playing field by making Agri Stats reports available to all buyers and sellers and calls it part of the administration’s broader push to fight anticompetitive behavior in the food supply chain.

Rollins also confirms the DOJ antitrust investigation into meatpackers originally announced in November remains ongoing.

“As ranchers face fewer options for selling their animals, the Big Four grow stronger and stronger,” Rollins says. “These companies now have an unprecedented ability to wield market power and influence prices paid for cattle — definitely more so than if we had greater competition.”

Industry Analysts Push Back on Concentration Claims

Not everyone in the cattle industry agrees that concentration itself is evidence of anticompetitive conduct.

John Nalivka, president of Sterling Marketing, says consolidation largely reflects economics and efficiency within the packing sector.

“As a business, you have to continually look to lowering costs,” Nalivka says. “And you can manage costs and you can manage revenue both. But the cost, you can have a direct impact on your cost structure. And one way of doing this, consolidating and gaining greater capacity and economies of scale.”

Nalivka also disputes the administration’s market concentration figures.

(Sterling Marketing Inc.)

“Well, to begin with, it’s not 85% now, it’s something more close to 78%, or even maybe a little bit lower than that when the Greeley strike was on,” he says.
The timing of the investigation is notable as packer profitability remains under pressure.

Nalivka says Sterling Marketing’s profit tracker showed beef packers losing nearly $200 per head at the end of April.

“From 2011 to 2015, we had the same set of circumstances, significant herd liquidation and pulling the numbers down,” Nalivka says. “And with the packing plant, the capacity is driven by — and I generate the numbers based on slaughter capacity — so it’s all about cattle numbers.”

Nalivka says his data shows the market share of the four largest beef packers has declined in 2026, with Tyson Foods’ share decreasing.

(Sterling Marketing Inc.)

According to Nalivka, the four largest beef packers now account for approximately 73% of fed-cattle slaughter capacity, leaving nearly one-quarter of processing capacity outside what the administration refers to as the “Big Four.”

“I have told people who have made these comments about these big bad packers,” Nalivka says. “I’ve said, first of all, I’ll start out with a statement, what would you do if you didn’t have one, a packer? And secondly, if you think it’s easy and you think you know so much about it, go build one.”

Producers Need Packers

Justin Tupper, U.S. Cattlemen’s Association president, says the DOJ action is less a brand-new effort than a continuation of long-running scrutiny. Tupper was a guest on AgriTalk Thursday .

Tupper acknowledges the seriousness of DOJ’s work, saying, “I sure do” believe they’re ramping it up, and called the probe “long-awaited and long-needed.” But he repeatedly warns about unintended consequences for producers if the investigation disrupts slaughter capacity.

“We like to vilify the packers all the time, but there is one truth to it, we need them,” he says, adding that if a major plant closed, it, “would cause more disruption than any good that could come from it.”

His concern is when cattle numbers rebuild, predicting, “When we get back to cattle numbers that they can control us, then they’re going to use that and weaponize that against us.”

Tupper stresses producers are not trying to deny packers a profit. “All we want as cattle producers is a fair shake; we don’t want to be used and abused when the cattle numbers are high.”

He warns the administration must understand “how tight that supply is and how few of places that slaughter them” and avoid “big disruptions.” He calls for thoughtful, balanced solutions developed with “cool heads and a lot of the smart people in the room” so the investigation doesn’t “disrupt the chain.”

Calls for Structural Reform Continue

Bullard says R-CALF USA continues pushing for significant structural reforms in the cattle industry.

“We’re asking them to do one of two things,” Bullard says. “Either break up the packers to provide more competition within the industry, or regulate those packers to ensure that they don’t engage in the antitrust conduct and anti-competitive practices.”

Bullard says the group is also urging the Trump administration to investigate what it describes as a “formula pricing scheme,” where cattle are increasingly sold through contracts instead of negotiated cash markets.

Critics argue those arrangements give major meatpackers greater influence over cattle pricing.

When asked whether the administration is listening to cattle producers’ concerns, Bullard points to Monday’s press conference as evidence of a major shift in Washington.

“Well, clearly it is,” Bullard says. “The press conference that was held talking specifically about the problems associated with beef packer concentration was unprecedented for the past 100 years. We have not seen our policymakers stand up and take a stand against the concentration of the cattle market. And so we’re excited that this administration is focused on this issue, understands that it is a national security issue, understands that as a result of our failure to properly enforce our antitrust laws, we’ve hollowed out rural American communities all across this country.”

Whether the federal investigation ultimately leads to major reforms within the cattle industry remains uncertain. But the debate over market concentration, competition and who controls pricing power in the U.S. cattle market is now squarely at the center of Washington policymaking.

Your Next Reads:

Not Done Yet: Despite Packer Investigation Price Shock, Cattle Prices Could Keep Climbing Through 2030

Tue, 05 May 2026 16:12:17 GMT

Fresh policy headlines injected new uncertainty into cattle markets this week, but they haven’t changed the bigger picture driving beef prices higher.

On Monday, Acting Attorney General Todd Blanche and Agriculture Secretary Brooke Rollins announced an intensified antitrust investigation into the so-called “Big Four” packers — JBS, Cargill, Tyson Foods and National Beef — which together process the vast majority of U.S. cattle. The probe, which the Trump administration says includes millions of documents and a push for whistleblower testimony, underscores growing concern in Washington over market concentration, pricing behavior and the impact on both producers and consumers.

That news sent cattle prices sharply lower.

While policy developments like Monday’s news can dominate the markets on any given day, they don’t necessarily alter the deeper supply-and-demand forces shaping the cattle market. And right now, those forces remain firmly intact: Record-high beef demand and historically low cattle supplies mean these strong cattle prices aren’t just here, but they may be here to stay through the end of the decade.

Cattle Prices Not Done Climbing Yet

Oklahoma State Extension livestock economist Derrell Peel says he’s never been this bullish for this long. And the reason is such strong fundamentals at play. The market’s direction is still being driven far more by biology and consumer behavior than by policy headlines. And while the investigation may shape the industry over time, it does not immediately create more cattle or reduce beef demand, which are two factors that remain at the core of today’s price strength.

The result is a market where short-term volatility — whether sparked by policy, disease concerns or geopolitical events — continues to play out against a longer-term bullish trend. And as long as supplies stay tight and consumers keep buying beef, the broader trajectory points toward the same conclusion: Cattle prices may not be done climbing yet.

What makes the current environment so unusual is not just the volatility in cattle prices, but how long demand has held together despite those increases. Consumers have continued to buy beef even as retail prices climb and supplies tighten, resisting the typical shift toward lower-cost proteins like pork or chicken. That resilience has been a cornerstone of the market’s strength, helping sustain the rally even as production constraints persist.

The Supply Side of the Story

Even with that looming concern, the supply side of the equation continues to dominate the broader market narrative. In fact, one of the most striking aspects of the current cycle is how little progress has been made toward rebuilding the U.S. cattle herd, despite strong price incentives that would typically encourage expansion.

“This is the longest in my entire career that I’ve basically had the same outlook,” Peel says. “This thing really started in the fall of 2022, as far as the current price run that we’re on. It continues. And the story hasn’t changed, and we really haven’t changed anything yet that sets up the idea that it’s going to change anytime soon.”

That consistency reflects a deeper theme within the industry. While high prices might suggest an imminent increase in production, the biological and economic realities of cattle production make rapid expansion difficult, especially when producers remain cautious.

“Very, very limited at this point — so essentially no,” Peel says when asked if there are signs the U.S. cattle herd is starting to rebuild. “I mean, we just have very limited indications of a little bit of interest in heifer retention, but not a lot happening yet. We’re watching the weather at springtime. There’s a lot of concern about drought conditions that could derail anything we might want to do anyway.”

View this post on Instagram

A post shared by U.S. Farm Report (@usfarmreport)

Without meaningful heifer retention, Peel explains the process of herd rebuilding cannot truly begin. And until that process starts, he thinks the market remains locked in a pattern of tight supplies and upward price pressure.

“The bottom line is we really haven’t started the clock yet on the things that would eventually lead to a top in this market,” Peel says.

That delay has pushed expectations further into the future, extending the timeline for when increased production might finally ease the market. Each passing season without expansion reinforces the same dynamic: limited supply supporting prices.

“Oh, yeah, we keep pushing it out,” Peel says. “You know, I’ve already extended it probably two years. We’re still waiting again for that clock to start at this point. So until we see some definitive signs of substantial amount of heifer retention, you know, the path continues as it is.”

Even if producers were to begin retaining heifers immediately, the lag time between that decision and its impact on beef production would stretch for years. That built-in delay is a defining feature of the cattle cycle and one reason why price trends tend to persist once they are established.

“And it’ll be some months after that,” Peel says. “Typically, a year to a year and a half after we start heifer retention would be when we would expect these markets to peak out. So we’re on a timeline now where, if we start saving heifers right now, it’s going to be the end of the decade before we really change overall beef production significantly.”

The Bullish Run in Cattle: How Long Can It Last?

That long runway helps explain why Peel remains firmly bullish — even at today’s record price levels. In his view, the market simply hasn’t reached the point where supply can begin to catch up with demand.

“Still predicting higher highs, as scary as that is for me to say,” Peel says. “We’re at record-high prices, and I expect that we’re going to go higher. I don’t think the peak in prices happens in 2026. I think it’s somewhere after that.”

Those supply constraints and demand dynamics point toward a market that could remain elevated well into the latter part of the decade.

“It’s really hard to say right now until we sort of know how it’s playing out,” Peel says, referring to how the eventual peak might unfold. “It’s all really kind of ahead of us as far as that goes. I don’t see it happening. We’re on such a slow build that I think it’s going to be more of a measured approach rather than a sharp peak.”

Still Some Uncertainty Ahead

Still, while the long-term outlook remains bullish, the short-term environment is anything but stable. Day-to-day market action continues to be shaped by uncertainty, with external shocks triggering rapid price swings that can complicate marketing decisions for producers.

“In the meantime, we’re dealing with a lot of risk and uncertainty in this market,” Peel says. “So we’re in this unusual situation where we have a bullish outlook and yet a really strong need for producers to be doing risk management just because the market is so volatile on a short-term basis.”

One Risk: High Gas Prices

One of those risks is the fact outside economic pressures are beginning to build. Gas prices recently jumped 33¢ in a single week, reaching their highest level since July 2022. While that may seem disconnected from cattle markets at first glance, fuel costs play a direct role in shaping consumer purchasing power, especially when increases persist over time.

“Economists define demand as willingness and ability to purchase products,” Peel says. “The willingness is there. But the ability, high gas prices is probably the biggest threat out there.”

That distinction between willingness and ability is critical to understanding where the beef market could be headed next. So far, consumers have shown little hesitation in purchasing beef, even at elevated price levels. However, sustained increases in everyday expenses like fuel can gradually erode disposable income, forcing households to make tougher decisions at the meat counter.

“If the current geopolitical situation persists and keeps gas prices high for another few months, at some point in time it may impact consumer incomes enough that it forces them to make more adjustments,” Peel adds. “And that would be the biggest threat to beef demand at this point.”

That potential shift has not yet materialized, but it represents one of the few risks to an otherwise bullish outlook. For now, demand remains strong, helping support prices even as supplies remain historically tight. But the longer external cost pressures linger, the more likely it becomes that consumer behavior could begin to change.

New World Screwworm Risk

Animal health concerns have been one of the more visible drivers of that volatility, particularly when it comes to New World screwworm . Even unconfirmed reports or isolated cases have proven capable of moving markets, highlighting just how sensitive current conditions are to uncertainty.

“These animal health issues are certainly one of them,” Peel says. “We’ve got a lot of things going on right now that are kind of like that. We get news, and markets don’t like uncertainty. And so that’s what we’re dealing with here.”

Peel says in some cases, the uncertainty is worse than the reality, which means the market is even more sensitive to any type of news.

“But the market is also very resilient. So when we do see these impacts, whether it’s from New World screwworm or concerns about infrastructure or geopolitical events, whatever it is, the market tends to react, but then it bounces back pretty quickly,” he points out.

But for producers, Peel says volatility is a major risk.

“And the challenge for producers is to not get caught where you have to be marketing something in the middle of one of these short-term shocks in the market,” he says. “And so that’s the challenge for them to try to manage around that volatility.”

Is the U.S. Prepared?

From a policy and preparedness standpoint, Amy Hagerman, Extension specialist for agriculture and food policy at Oklahoma State University, emphasizes risks like New World screwworm extend beyond cattle imports alone. The pathways for introduction are broader, requiring a more comprehensive approach to monitoring and response.

“This is a pest that likes anything that’s warm-blooded,” Hagerman says. “And so it’s going to catch a ride with anybody that it can catch a ride with.”

Yet, there’s a general assumption that even though the Southern border remains closed to live cattle imports, that if NWS enters the U.S., it won’t be because of cattle. Instead, it could enter the U.S. via wildlife or something else.

“I think a higher level of awareness, education and vigilance is really important, whether we’re talking about pets for somebody who has vacationed in Mexico, or even individuals, or whether we’re talking about wildlife,” Hagerman says. “We’ve seen a real effort, publicly and privately, to kind of enhance that awareness.”

The latest NWS case, according to Hagerman, is less than 70 miles from the U.S. border and points to the urgency of ongoing monitoring efforts in the region.

“As somebody who does a lot of emergency preparedness, I can tell you that all plans never survive interaction with reality,” she says. “But I do think we’ve put a lot of effort, a lot of time into preparing for this — setting up the infrastructure and educating producers because this is going to be a producer-management issue by and large.”

Possible Permanent Changes of Flow of Cattle From Mexico to the U.S.

Peel adds that while such issues may be costly and complex at the individual level, their broader market impact may be limited compared to supply fundamentals.

“I think the risk here for the impact of New World screwworm is not so much a broader market one, because it’s going to be a very costly issue for producers individually to manage, for regional efforts to control it,” Peel says. “It’s probably not going to impact the overall market all that much.”

Beyond animal health, trade policy remains another uncertain variable. The continued closure of the southern border to live cattle imports has already reshaped supply flows, and prolonged disruption could lead to more permanent structural changes.

“I think we could,” Peel says when asked whether trade patterns might shift for good. “I mean, arguably the biggest impacts of all of this in terms of the economic impact of the border being closed, we’ve already felt up to this point.”

“You know, we probably didn’t get 700,000 or 800,000 head of Mexican cattle last year that we would have gotten,” Peel adds. “And so, you know, we’re past that now, but the thing is, those cattle have been dealt with. They’re using them in Mexico. They have infrastructure to utilize those cattle in their domestic market.”

Peel says the longer this goes on, the more supply chains and production systems need to adjust to the fact the normal or historic trade flows have changed.

“The risk is that maybe we lose it permanently. It changes things on a permanent basis,” Peel says.

No matter the day-to-day noise, the market remains defined by a rare combination of strong demand, constrained supply and mounting external pressures. While higher fuel costs could eventually test consumers’ ability to keep paying record prices, the lack of herd expansion continues to underpin a bullish outlook, one that may keep cattle prices elevated through the end of the decade.

Chocolate Reclaims the Top Spot as America’s Favorite Ice Cream Flavor

Thu, 30 Apr 2026 19:14:45 GMT

Chocolate is back on top as America’s favorite ice cream flavor, according to the International Dairy Foods Association (IDFA) National Ice Cream & Frozen Novelty Trends Survey. After briefly ceding the No. 1 spot to vanilla in 2024, chocolate has reclaimed the lead in 2026. Butter pecan also continues its climb, moving ahead of vanilla among U.S. consumers.

The biannual survey reflects responses from more than 2,200 U.S. adults and tracks how Americans choose ice cream and frozen novelties, from flavors and formats to toppings and traditions.

IDFA’s latest results point to a mix of nostalgia and indulgence shaping consumer preference. Classic flavors remain strong, while richer, more decadent options continue gaining traction.

Top 5 flavors among U.S. consumers:

Chocolate
Butter Pecan
Vanilla
Cookies and Cream/Oreo
Caramel/Salted Caramel

Compared with previous years, the rankings show continued movement toward richer, mix-in driven flavors, while traditional staples still anchor the category.

“Americans’ love for ice cream is as strong as ever,” says Michael Dykes, D.V.M., president and CEO of IDFA. “From timeless favorites like chocolate and butter pecan to newer indulgent options, ice cream continues to bring people together and create moments of joy across the country. As we look ahead to National Ice Cream Month, it’s clear this remains a staple in American life.”

The Sweetest States: Where America Loves Ice Cream Most

Other findings from the survey show how consumers enjoy their ice cream:

Cone preference leads among formats, with 40% of Americans choosing cones, followed by sandwiches at 24% and mini cups at 14%.

(Source: 2026 IDFA National Ice Cream & Frozen Novelty Trends Survey)

Waffle cones or bowls remain the most popular vessel across generations, with Gen Z splitting more evenly between bowls and waffle bowls compared to older groups.

Hot fudge ranks as the top topping at 31%, followed by whipped cream at 27%, caramel sauce at 21%, and chocolate sauce at 18%. Flavor remains the primary purchase driver, with 70% of consumers saying it is very important, ahead of price and portion size.

When asked about iconic ice cream memories, respondents most often pointed to neighborhood ice cream trucks, followed by birthday ice cream cakes and visits to local scoop shops.

“Report, Don’t Hide It”: Experts Urge Rapid Action When Suspecting New World Screwworm

Tue, 28 Apr 2026 22:13:57 GMT

As New World screwworm edges closer to the U.S., industry leaders urge producers to shift from worry to action.

Early detection, prompt reporting and treatment — backed by coordinated surveillance along the border — will be critical to keeping this treatable pest contained. Ranches are tightening calving seasons , upgrading working facilities and revisiting parasite control plans with their veterinarians. The core message to the fight against NWS: nothing replaces “eyes on animals.”

“We’ve been preparing for the possibility of screwworms emerging back in Texas for the past year,” says Jason Sawyer, East Foundation chief science officer. “We have decided to take the attitude of preparedness. We expect we’re going to have it. How can we best manage it and best mitigate and really, how do we minimize the impact while we weather the storm?”

The Breakthrough Symposium: NWS Preparedness panel (pictured l to r) are: Jason Sawyer, East Foundation; Dr. TR Lansford III, Texas Animal Health Commission; Dr. Diane Kitchen, Florida Department of Agriculture; Stephen Diebel, Texas beef producer and Texas & Southwestern Cattle Raisers Association president; and Dr. Megan Schmid, USDA-APHIS.

(Angie Stump Denton)

Sawyer participated in a panel during the The Breakthrough Symposium: NWS Preparedness, hosted by Merck Animal Health. The panelists didn’t debate whether NWS will arrive — they spoke as if it is already on the way. For producers, that means decisions must be made months in advance: adjusting breeding and calving windows to avoid peak risk, investing in better handling facilities and building a clear response plan with veterinarians. Combined with federal and state surveillance using fly traps, animal inspections and producer reports, these risk‑based steps can help ensure that when NWS appears, it is found fast, hit hard and kept from spreading.

With cattle markets at all‑time highs, panelists warn NWS must be managed in a way that protects both animal health and commerce. Movement controls, inspection and treatment protocols, and animal disease traceability are being designed to regionalize the problem — not shut the industry down.

Here are seven key takeaways from the panel discussion:

1. Prepare, Don’t Panic

New World Screwworm is a serious but manageable threat with proper planning and coordination.

“This isn’t a ‘sell the ranch and get out of business’ problem,” Sawyer summarizes. “This is a ‘let’s figure out the best way to move forward and minimize impact.’” Today’s challenge is to rebuild the “lost muscle memory” with modern tools and a risk‑based mindset. That means planning calving seasons with NWS risk in mind, enhancing parasite control without driving resistance and being ready to isolate, treat and recheck any affected animals in close coordination with veterinarians. The sooner producers start planning, the smaller and shorter the “storm” will be for everyone.

Some strategies producers should consider include:

Get a premise ID now, if you don’t have one.
Consider shifting calving and processing into lower‑fly windows.
Manage wounds differently . Any break in the skin — navels, castration, dehorning, tags and tick bites — becomes a high‑risk site once NWS is in the area.

Dr. Diane Kitchen, a cattle rancher and Florida Department of Agriculture veterinarian manager, bovine and cervidae programs, suggests producers consider using a preventative or at least a protectant to the area to minimize the chance of an infestation occurring.

Sawyer, who manages ranches near the U.S.-Mexico border, explains. “We’re trying to work with the weather instead of against it and think about comprehensive parasite control strategies that can minimize that risk for newborn calves, knowing that we’re unlikely to be able to put our hands on every one of them as they hit the ground.”

2. Eyes on Animals, Surveillance is Central.

Nothing replaces routine, disciplined visual checks — especially of newborns and any animal with a wound. Kitchen says preparation starts with understanding NWS targets wounds and certain high‑risk areas. The fly’s preference is umbilical cords, she stresses.

“It can also affect certain mucus membranes,” she explains. “The corners of the eye, the genital tract. In particular, cows that are calving, they’re attracted to the same umbilical cord scent.” External wounds can be tiny, internal damage massive. “The wound itself externally may be very small,” Kitchen says. “The size of a quarter. But then when you go to treat there may be gallons of maggots within underneath.”

Producers who have dealt with the pest often describe it as a smell you’ll never forget , noting that the stench of a calf infested with New World Screwworm is often the first warning sign.

Dr. Megan Schmid, USDA-APHIS Cattle Health Center assistant director, explains there are two types of surveillance:

Active surveillance: Fly traps along the border, border inspectors and Wildlife Services checking animals
Passive surveillance: Producers, vets, shelters and others seeing maggots/myiasis and reporting. “The traps are helpful,” she says. ”But they’re not as sensitive as the animal inspection. So really, that’s the key part: everybody looking for the infestations in animals.”

Producers can use technology to get more “eyeballs” on cattle and keep spread to a minimum. Game cameras, virtual fencing and behavior tags can help producers find problems sooner when labor is tight.

Because these infestations can be deceptive, producers should learn to identify the specific signs of New World Screwworm , such as unusual discharge or larvae deep within living tissue.

3. Report First, Don’t Hide It.

NWS is a reportable foreign animal disease. Early reporting is critical and legally required. Officials would rather investigate 1,000 false alarms than miss one real case.

Kitchen stresses failure to report will create many more flies.

“Failure to report results in multiple generations of additional flies, which just dramatically increases the population that’s available to impact everybody,” she explains. “If you think that because you didn’t report yours, that it’s not going to be found. It will be found because it’ll be found in something else.”

She encourages producers to think about the impact on their neighbor.

If the roles were reversed, she asks, “If you hear that somebody, your neighbor, is one that didn’t report, how happy are you going to be with them?”

4. Vet Relationships Are Essential.

A veterinarian is central to preparation and treatment plan. For wound care, antibiotics, pain management and access to tools, a veterinary client–patient relationship is vital. Treatment is about parasite removal and wound management, guided by vets.

Panel members explain part of being prepared is sitting down now with your veterinarian and discussing: “If we get screwworm, what’s our plan? How often are we looking at cattle, what products are we going to use, and what do we do about movements?”

Read more about how NWS is an infestation, not an infection.

5. Wildlife Matters in This Fight.

Wildlife are a major reservoir and economic driver, and can suffer large population impacts without control. Kitchen predicts in infested areas 70% to 80% of white-tailed fawn crops could be lost.

“Our wildlife populations are both so much more abundant than they were in the 1950s and so much more valuable than they were in the 1950s,” Sawyer says. “Unfortunately, the opportunity to intervene for wildlife is much smaller. There’s really not very many strategies that are viable, and so surveillance and monitoring become really our front line of defense in terms of our wildlife populations.”

He suggests the best way to protect wildlife is aggressive control in livestock to reduce environmental burden.

6. Quarantines Are Tools, Not Punishments.

The goal is continuity of business with safeguards , not shutting down commerce. Regulators are trying to balance containment with commerce. The goal is to maintain the “speed of commerce” while using structured movement protocols to protect markets and disease-free areas.

“It’s not going to be business as usual, but it’s going to be business is still possible,” Schmid says. “The focus is: how do we allow safe movements, not restrict and stop business.”

She says the New World Screwworm Response Playbook includes guidance documents and explains the quarantine/movement framework.

Stephen Diebel, Texas beef producer and Texas & Southwestern Cattle Raisers Association president, encourages producers not to think in terms of a hard quarantine. A structured process of treatment, surveillance, inspection and certification will allow movement.

Dr. TR Lansford III, Texas Animal Health Commission assistant state veterinarian and deputy executive director, encourages producers to reference the lessons learned from fever ticks as a strategy for dealing with NWS. He notes experience with fever ticks has shaped how Texans think about area quarantines, treatment protocols and continuity of business.

7. More Tools in the Toolbox.

Panelist members summarize a holistic ectoparasite program using modern products plus strong producer education is a main NWS defense strategy.

Kitchen stress producers and veterinarians have many more tools than they did back in the ’60s and ’70s when NWS was last endemic in the U.S.

Producers can find a list of approved treatment and prevention strategies on the FDA website .

Sawyer suggests producers work with their veterinarians to plan prevention and treatment strategies. He also stresses the importance of considering resistance management.

“We don’t want to react to an emergent threat in a way that then creates problems with a persistent pest that’s already present,” he says.

Read More About How Sterile Flies are the No. 1 Tool to Fight NWS:
Doubling the Defense: USDA’s “Male-Only” Fly Breakthrough to Transform Screwworm Eradication
Border Remains Closed: Sterile Fly Production Facility Groundbreaking Next Step in Screwworm Fight

While NWS is a serious and emotionally charged threat, panelists remind producers the U.S. has pushed it back before — and can do it again.

“This pest existed here before, and it has been eradicated from the U.S. before,” Sawyer summarizes. “We know how to do it. We just have to sort of build the capacity and muscle to get it done again when we need to.”

Breaking the $250 Barrier: Cattle Markets Charge to New All-Time Highs

Wed, 15 Apr 2026 15:13:54 GMT

Live cattle futures surpassed the historic $250 mark on Tuesday, driven by record-breaking $250 cash trades in the North and a 75-year low in U.S. cattle inventory . Despite geopolitical tensions and higher fuel costs, robust consumer demand and a lack of Mexican imports continue to push both fed and feeder cattle to all-time highs as the industry enters the peak spring grilling season.

After the correction off of record highs late last year — triggered by President Trump posting he wanted to lower beef prices — some market watchers were unsure the market would retest those levels. However, live cattle futures hit all-time highs on Tuesday, exceeding last October’s record prices, while feeder cattle made new contract highs.

Record Cash Driving Futures

The spot month (April) live cattle futures contract moved above the psychological $250 mark this week, hitting a new high of $253.60 on Tuesday, while June hit a contract high at $252. The futures were pushed by the recovery in the equity markets, but more importantly, they were chasing the fed cash trade. Last week’s 5-area weighted average steer price hit a record $248.38, up $3.42 from the previous week.

Brad Kooima, of Kooima Kooima Varilek, says although it was on light volume, the North led the cash trade with live sales hitting an eye-popping $250 for the first time ever.

“Some of us got $250 in the North to a regional packer. It wasn’t widespread at all. None of the majors ever bid it,” he explains. “The rest of the feedlots were more like $248, and so most everybody passed. Then there was a little bit of trade in Kansas Friday at $249. And then it was kind of unusual, but there was some trade in Texas on Saturday at $248.”

The previous cash record for the 5-area weighted steer was $246.91, scored the week of Feb. 23.

Higher Fed Cash Cattle Trade This Week

Even after these lofty levels, Kooima says he believes fed cash trade could keep climbing this week as tight supplies continue to support the market.

“The feedlot has still maintained leverage. So, I think there’s a shot we’ll be a little bit higher — let’s go $252,” he says. “I don’t know. Maybe that’s a little bit optimistic, but I’ll take my shot that we’re going to be a little bit better, but it won’t happen until late in the week.”

His optimism is based on beef packers buying very few cattle last week and with feedlots holding out for higher money due to tight breakevens.

“I still think we’re in a window of time here of 30 to 45 days where we are cleaning up the old-crop yearlings. You know there’s a few big cattle, but we don’t have the weight problem that we had three to four weeks ago as you’re going into the front end of these calves that aren’t hardly fat. I just don’t think that the feedlot’s going to have any urgency at all to sell as these cattle.”

Futures Continue to Make New Contract Highs

With higher cash trade, Kooima expects the futures to remain resilient, even in the face of the Iran War, higher gas prices and equity market corrections. Additionally, speculative “fund” traders have returned as aggressive buyers.

“There’s an end to that game. However, in the meanwhile, the holding action rally that we’re experiencing, I expect, is going to continue for a little while yet,” he adds.

The 14-Minute Metric: Why Consumers Aren’t Feeling “Sticker Shock”

Supply is only one-half of the equation, as the strength in consumer demand cannot be underestimated as the market enters the peak grilling season.

“It begins with buying for Mother’s Day,” Kooima explains. “So let’s hope that we’ve energized the Choice cutouts, that we see the middles, you know, the steak cuts lead us out of here.”

Kevin Good , vice president with CattleFax, says the rally the last couple of years has been driven by beef demand, which is at a 40-year high. He concludes there is no evidence of sticker shock.

“Even though we’re at a price point where we’re a little concerned we might have some consumer pushback,” he explains. “If we look at how many minutes it takes to buy a pound of beef and at 14 minutes it is back to the level we were at the last cycle peak in 2014 to 2015. So if we put that into perspective, the consumer is saying for that eating experience we’re still a bargain.”

Feeder Frenzy: The Impact of the 1.2 Million Head Border Gap

The feeder cattle futures also reached new contract highs on Tuesday with the May contract topping at $377.57 1/2. That market has also been pushed by the 75-year low in the cattle herd, plus the lack of Mexican feeder cattle imports has further tightened supplies.

The Southern border has been closed for the last year to prevent the introduction of New World screwworm (NWS), resulting in 1.2 million head fewer feeder cattle being placed in southern feedlots. The feeder cattle cash index is reflecting the tight inventory and the red-hot prices at auction barns across the country. The index was up $7.27 on Tuesday at $373.94.

Your Next Reads:

Carving a New Path: How Wisconsin Native Transforms Cheddar into a Canvas for Dairy Advocacy

Thu, 26 Mar 2026 20:13:31 GMT

Most people look at a 40 lb. block of cheddar and see an ingredient. Vicki Janisch sees a canvas and a way to stay rooted in dairy, even after her family stepped away from milking cows.

In the last few years, the Wisconsin native has built a one‑of‑a‑kind career as a professional cheese carver. Her work has shown up at weddings, college sports announcements, major dairy events and even tied into the NFL Draft.

But if you ask her, it’s less about the spotlight and more about staying connected to the industry that shaped her.

The Day Carving Found Her

The idea first took shape during a normal day at the office. Janisch was working at Dairy Farmers of Wisconsin when Sarah Kaufmann, a skilled cheese carver from California, stopped in to carve for a project.

Curious about how it all worked, Janisch asked if she could come over and see the process for herself. Watching the carving up close stopped her in her tracks. Seeing the tools, the technique and the transformation from a simple block of cheese into a detailed sculpture lit a spark inside her that she couldn’t quite shake.

“I fan girled hard,” Janisch says with a laugh. “I was just in awe of what she could do and what she starts with. I thought, ‘This is the coolest thing ever! You get to carve cheese?’ I mean, cheese already tastes good, but now you get to put your artistic spin on it. That’s sounds like the best job in the world.”

Watching Kaufmann work, Janisch began asking all sorts of questions: What tools do you use? What cheese do you use? How do you turn this into a business?

After a steady stream of questions, Kaufmann smiled and offered a simple solution.

“[Sarah] goes, ‘Well, why don’t you come and carve with me tomorrow?’” Janisch recalls. “It was my birthday, and I had already taken the day off. So, I thought, ‘Yeah, why not? I’ll go.’”

The next day, Janisch spent several hours carving alongside Kaufmann and quickly realized how absorbing the craft could be.

“You can really lose track of time when you’re doing it,” Janisch says. “It’s such a fun medium to work with, and I loved just getting the chance to try it for myself.”

That night, she went home and ordered her own tools.

“I didn’t really tell anybody that I was doing it,” Janisch laughs. “I just wanted to carve for fun. I ordered some clay carving tools off Amazon and played around with some cheese I had in the fridge. I had no idea it was going to escalate as quickly as it did.”

(Photo Provided By Vicki Janisch)

A Carving Career Takes Shape

After that first experience, carving became something she kept returning to. Before long, friends and family started to hear about her new hobby. One of those conversations turned into an unexpected opportunity.

“A friend of mine came to me and said, ‘Hey, I know you’ve been doing this. Do you want to do my niece’s wedding? Would you be up for making a cheese wedding cake?’” Janisch remembers. “And I’m like, as my first project, this sounds awesome. But I have no idea what I’m doing.”

After saying yes, she sourced a 40 lb. block of cheddar and some wheels and built a tiered cheese “cake.” The display quickly became a major hit with guests and showed Janisch just how much excitement a carved cheese centerpiece could bring to an event.

(Vicki Janisch)

“As things kind of progressed and friends and families started hearing what I did, I started to get more requests,” Janisch says. “It was all through word of mouth, and the list of projects continued to grow.”

As more projects came her way, Janisch’s late-night hobby grew into something bigger, and with it came a larger time commitment. After a while, it became clear if Janisch wanted to keep carving, she would need to make some changes.

A Leap of Faith and an LLC

“Two years ago, I made a big leap of faith and decided I needed to change my routine,” Janisch says. “I have two really active kids who I wanted to spend more time with, and I was ready to create a new path for myself.”

After some reflection, Janisch left her 9-to-5 job to launch her own business, Janisch Creative, where she works as a creative and digital communications director. That change gave her the flexibility she needed while staying connected to communications, and her cheese carving business became the creative outlet that balanced everything else.

Originally, when she made the big jump, she promised her husband the cheese carving projects would stay small. But now, she jokes her definition of small has changed.

“I told him, ‘It won’t get out of hand.’ But I think our perspective of small keeps changing,” she laughs. “But it’s been so fun doing all of this as a family. Having my kids around to see what their mom can do has been pretty cool.”

(Vicki Janisch)

Respect for the Product

Janisch now runs her cheese carving business with a producer’s mindset: Respect the product, respect the people behind it and don’t waste what they’ve made.

“When you think about the craftsmanship that goes into cheese, it’s already so good on its own,” she says. “And then I’m blessed to be able to put my creative spin and artistic stamp on it.”

But it also means she has to carefully manage the product to keep the cheese fresh. That started with her first business purchase.

“My first business expense was a refrigerator,” she laughs. “Most Midwesterners have a beer fridge. We have a cheese fridge, and it’s stacked with insane amounts of cheese just waiting to be carved.”

While carving the cheese, she also had to figure out what to do with the scraps. It was her firm belief nothing should go to waste.

(Vicki Janisch)

“When I’m carving for an event, I’ll box up some of the scraps for people to eat on a charcuterie board or for the company to utilize,” she says. “But if I’m doing a living carving, those scraps can’t be eaten. So, I bring them back home and feed them to my chickens.”

Of course, mistakes still happen, and sometimes a piece of the sculpture doesn’t turn out as planned. Luckily, the cheese makes for a tasty medium to work with.

“If I mess up, we eat it,” she laughs. “There is no waste. We just have grilled cheese for a month.”

As her carving career continues to grow, Janisch has made a point to stay connected to the local cheese crafters who inspire part of her work.

“I’ve made it a really solid goal to work with cheese companies in Wisconsin,” she says. “I worked with over 20 cheese companies last year, and I’ve gotten to form personal relationships with those who are making the cheese.”

Those relationships have also helped her learn an important lesson. When it comes to carving, the type of cheese matters just as much as the design.

(Vicki Janisch)

Her Favorites

Even after years of experience, not every cheese behaves the same. Different textures and inclusions means Janisch has to adjust her approach.

“There are some cheeses that are more difficult to work with than others, but I just have to adjust how I handle it,” she says. “The tools I use are different for different cheeses. For some of the flavored cheeses, like pepper jack, where there’s items mixed in, you have to handle things differently.”

That’s where her relationships with Wisconsin cheese makers becomes critical. Texture, moisture and aging all influence whether a design holds its shape or begins to crumble.

“Cheese makers can make low moisture and aged cheeses. But if they’re aged too long, they don’t work as well for carving,” she explains. “I’ve found my sweet spot is usually a 90-day aged cheddar.”

Having conversations with cheese makers allows her to plan each project with the right product from the start.

“Because these cheese makers have it so dialed in, we can talk the science behind the cheese that I need. I’m not having to source just a random block of cheddar. I can go and find cheeses that I know are going to hold up for the project.”

Fortunately, Janisch has yet to meet a cheese she doesn’t like and is willing to give just about anything a try.

“Blue cheese is on my bucket list,” she laughs. “But I don’t think I’m ready to chase after it just yet.”

Over time, finding her favorites has become less about a single variety and more about matching the right cheese to the right project. Whatever the choice, she’s thinking about both the carver and the consumer.

(Vicki Janisch)

Connecting Farmers, Cheese and Consumers

While cheese carving has become a new adventure for Janisch, her connection to the dairy industry runs deep. She grew up on her family’s dairy farm in southern Wisconsin, participating in 4‑H and showing animals at local fairs. That hands‑on experience and dirty‑boot roots instilled in her a natural sense of advocacy and a pride in the industry that now helps her connect with consumers through her cheese carving.

“I love having the opportunity to tie it back to the farmers,” she says. “Growing up on a dairy farm, I understand that once you ship milk, it becomes products like cheese. But a lot of times, farmers don’t talk about what happens after that.”

For Janisch, that connection between the farm and the finished product is an important part of the story she hopes her work helps tell.

“Consumers want to know that they’re supporting dairy farmers, and they do that through the products those farmers help produce. I can talk to consumers about the farmers, the cheese and the cheese makers,” Janisch explains. “It’s one thing to be able to talk about cheese carving, but I’m able to tell more of the dairy story when I go to some of these events.

Her role, as she sees it, is to bridge the gap between the people who make the milk and the people who enjoy the finished product. And even though her family no longer milks cows every day, Janisch says cheese carving keeps her anchored to a larger purpose.

“This lets me be part of something bigger than myself,” she says. “When we were dairy farming, it wasn’t just about our farm, it was part of a larger story. Cheese carving helps me stay connected to that.”

(Photos Provided By Vicki Janisch)

Craft and Connection

Today, when Janisch picks up her carving tools, she’s doing more than shaping cheese — she’s celebrating the craftsmanship behind the product and the farmers who make it possible.

Her client list now reads like a seasoned professional’s portfolio rather than a hobbyist’s. Some of her standout creations include:

The Lombardi Trophy for the 2025 NFL Draft
The University of Wisconsin Men’s Basketball schedule
Musical notes for events at the Grammys
Showpieces for state food festivals
Custom carvings for major industry events

What began as curiosity has grown into a creative way to stay connected to the industry that shaped her.

“I never would have imagined that any of this was possible,” Janisch says. “But I leaned into the power of saying ‘yes.’ And it’s been the most amazing journey.”

And with every block of cheese she transforms into something special, Janisch knows she’s helping tell a story that starts long before the carving ever begins.

Through the Flames: Miracles, Heartbreak and the Fight for Nebraska’s Cattle Country

Tue, 24 Mar 2026 22:26:17 GMT

Ranchers Julie and James Hawkins were at the dentist, two hours from their Arthur, Neb., ranch, when they got the call. The smoke was encroaching.

With Julie behind the wheel, and little regard for the speed limit, James was on the phone with their children — Annie, 17, and Ward, 21 — talking them through how to ready the tractor, disc, trucks, trailers and water rig for battle.

When Julie and James arrived back at the ranch around 5:30 p.m., they could see a massive plume.

“It looked like a storm front coming in, and then I realized it was all smoke,” James recalls. “The fire line was several miles wide.”

Frantic calls to the neighbors and the Garden County Sheriff revealed the wildfire was already “2 miles east of Racket Road,” a key landmark that meant it was close.

It was go time. Ward left with the tractor and disc to cut a firebreak around their hay yard. James took the fire truck. Annie followed with a pickup and trailer loaded with horses. Julie hopped in another truck to find their cows.

She expected their cows to be sheltered beneath a hill, but they weren’t there. She took out over the rough terrain to keep looking.

“I topped this ridge, and there’s fire and there’s my cows,” she recalls. “I honked the horn, ‘Come on, girls, let’s go.’ The fire was on my northwest, it was on my west and it had already shot past south, underneath Ward Hill.”

The panic set in because she had left her husband and daughter at Ward Hill filling the water tank on the fire truck.

Julie coaxed the cows to safety down into the valley where her son disced a firebreak to protect their hay yard. James and Annie had outrun the wildfire and made it back to the hay yard. The family turned on its irrigation pivot and moved the horses, trailers, saddles and other valuable equipment behind the pivot for protection.

When Julie Hawkins found her cow herd she also found the fire. She recalls the fire was on her northwest, west and it had already shot past south, underneath Ward Hill.

(Hawkins Family)

A Fire Wall Several Miles Wide Leaves Destruction

The Hawkins family was one of the many ranchers impacted by the historic Morrill Fire that burned more than 642,000 acres.

The “fast-moving, overwhelming event” that started on March 12 devastated pasture and hay resources, describes Dusty Wilson, a fourth-generation cow-calf producer from southwest Arthur County, but it also revealed the strength and generosity of the ranching community.

Northwest winds up to 75 mph meant firefighters’ efforts were no match for the west-to-east threat that escalated quickly, he explains.

Wilson and his 84-year-old father, Delwin, stayed behind to move cattle and fight fire while his wife and kids evacuated.

The father-and-son duo drove to the calving pasture blaring the horn, trying to locate and call the cows in the dark and smoke.

“We had already tried to move a few other bunches, opening gates to give them areas of exit,” Wilson says.

They were unable to locate the cows when they noticed the fire was moving closer and it was time to evacuate. They left the pasture, praying the cows could find protection from the fire.

When the fire reached Wilson’s place he describes the wall of fire was several miles wide, and it “boiled over the hill” right behind his dad’s house, his barn and their shop.

“We almost got trapped,” he recalls. “We were able to find a safe spot, a sandy spot, around a windmill to park and shelter until that wave got around us.”

Both the Hawkins and Wilson families spent Thursday night fighting fire along with their neighbors and volunteer firefighters. Generations of family members, including kids, worked together to help move cows, horses, equipment and pets while other family members scouted fire location and wind shifts.

After the fire at Hawkins’ ranch.

(Hawkins family)

Miracle in the Sandhills: Wilson and Hawkins Herds Survive

The Hawkins family lost more than half the ranch’s summer grazing land. They were able to save their home, hay and cattle.

“It pretty much took most everything, pasture-wise, from all of our surrounding neighbors, as it did us,” Wilson explains.

He lost 13,500 acres of grass and all the hay supplies he had allocated to get the ranch through calving, until turnout, and also for some carryover.

“We were able to save our home valley — our main hay meadow,” Wilson says. “We were able to save our two houses — it burned right up next to each of those. Thankfully, we were able to save our structures. Our cattle, thankfully, were safe.”

He describes the cattle’s survival as miraculous as the pasture around them was charred.

The Wilson family’s cow herd found safety under this big sandhill.

(Wilson Family)

“I fully expected to find a great amount of death loss,” Wilson says when he went to check on the cows the next morning. “I was just amazed when I saw they were safe and unharmed. They were able to tuck under one big sandhill and were in one spot under that hill where the fire didn’t burn. There was a halo or arc that remained where it didn’t burn.”

He’s not sure if the cows heard the horn or if they simply relied on their instincts to find safety.

With no grazing for the coming season, Wilson says the biggest need for Sandhills ranchers is hay and feed.

“We’re going to have to supplement these cattle every day for quite some time now. Our hope is that we can keep everything that’s going to calve here.”

(Adam Grabenstein)

Across the Miles, More Acres Burn Due to Wildfire

On the same day, more than 100 miles away, the Cottonwood Fire was burning in Lincoln and Dawson counties south of I-80.

Adam Grabenstein lives 10 miles south of Gothenburg along Highway 47, where the Cottonwood Fire began. Between 8:30 and 9 p.m., the fire crossed Highway 47 and within 45 minutes, it was on his doorstep.

The Cottonwood Fire approacing Adam Grabenstein’s home near Gothenburg.

(Adam Grabenstein)

“The wind was horrible,” he recalls. “Fifty to 60 mph sustained winds. You couldn’t see for the dust or the smoke, extremely, extremely dangerous conditions.”

Thanks to the efforts of local farmers, they were able to stop the fire about 4 miles north of the Highway 23 and 47 junction, east of Farnam.

“A lot of farmers hooked up their tractors and discs and hightailed it over there to help us stop the fire,” he explains. “When the wind switched out of the north, all the valley farmers brought their tractors and discs. When the wind switched again, it was kind of a reversal with guys from the south country going north. That demonstrates the heart and grit of rural America.”

Fighting fires all night, Grabenstein recalls how neighbors were helping neighbors, stressing the loss could have been much worse.

“There were points when you just felt helpless because the conditions were so ripe for fire — it was out of control,” he recalls of the emotions of that night. “You’re doing all you can, but it’s an extremely dangerous environment.”

His farming and ranching headquarters and feedlot are 10 miles south of his house.

The view from Adam Grabenstein’s home after the fire.

(Adam Grabenstein)

“My house is safe, but obviously we had a lot of smoke damage,” he says. “We’ve lost more than 2,500 acres of grazing lands.”

The difference between the Cottonwood and Morrill fire is terrain and fire fuel. Much of the Cottonwood fire included cedar trees and other wooded areas. To date, the Cottonwood Fire has burned more than 129,000 acres.

The Loss of a Neighbor

The Morrill wildfire claimed the life of 86-year-old Rose White of Arthur County.

Both the Hawkins and Wilsons called her a beloved neighbor who loved Halloween and hosting her neighbors and their children.

“Across the hills from where we were gathering cows, she lives about 3.5 miles southwest,” Julie explains.

White got stuck trying to leave her homestead, which had stood for more than 100 years. Reports say they found her about 15 feet from her vehicle. The whole place — the barn, house and vehicle — all burned.

Wilson says White lived 2 miles north of his ranch. Knowing her his entire life, he recalls the devastation he felt when he heard she died when he was still fighting fire on Thursday night.

“She’s a longtime family friend and was a longtime neighbor. We loved Rose,” he says. “She was a sweet, dear lady, always very friendly, happy and had a joyous personality. We’ll definitely miss her.”

When the Adrenaline Fades: The Hidden Toll on Ranchers

With little spring or summer grazing land left and most of their hay inventory burned, numerous Nebraska cow-calf ranchers are leaning on donated feed, disaster aid and tight-knit ranching communities to overcome the tremendous loss due to wildfires. The fires that ignited on March 12 continue to burn at 98% containment.

“We’ve had just terrific response from ranchers in other communities donating hay and fencing supplies or offering to come help with labor,” Wilson says. “The outpour of generosity has been amazing.”

There’s no doubt split-second choices and the grit to fight for their land and livestock defined how producers survived the recent wildfires.

“God is a big God, and he can send rains and heal our land, yet the damage that has been done is going to take time to heal,” Julie summarizes.

Reflecting on past blizzards, droughts and fires, Wilson adds: “There’s always challenges, there’s always loss. But I think the heart of the Sandhills people, and with the grit of the Nebraska Sandhills rancher, we’re going to continue that heritage and tradition, accept this head on and rebuild what we can and keep moving forward.”

Your Next Reads:
Ranchers Rally as Nebraska Faces Historic Wildfires
Historic Wildfires Continue to Scorch Western and Central Nebraska
After Wildfire: Livestock Care, Documentation and Recovery
Using the D.A.R.T. Method to Identify Smoke-Stressed Calves

Wisconsin Dairy Farm Faces Rare Milk Dump During Brutal March Blizzard

Thu, 19 Mar 2026 21:32:07 GMT

A powerful March blizzard brought parts of Wisconsin to a standstill, blanketing roads, cutting off access, and forcing one dairy farm into an extraordinary decision.

Even as the storm shut down everything around one dairy farmer, it couldn’t stop the work, or the heart, of this farm family in Manawa, Wisconsin.

Whiteout conditions made travel impossible across the region, and for Chris Henschel, a dairy farmer in Manawa, the storm quickly turned from difficult to unprecedented. The March blizzard forced a decision he says he never expected to make.

“I would say this is probably one of the worst ones I’ve ever seen,” Henschel says.

Snow drifts reached five to fifteen feet high, and roads were impassable for roughly 36 hours. Milk trucks couldn’t get through, and employees couldn’t reach the farm, leaving the Henschel family to run everything on their own.

“The wind was huge because anytime you would plow anything, it would drift right back closed. So actually it basically wasn’t safe for drivers to be out… just my family trying to run everything by ourselves,” Henschel says.

With no way to move milk off the farm, the family was forced to make a decision no dairy farmer wants to face.

“Yes, we ended up dumping basically almost a day’s worth worth of milk because nobody could get here And have you ever had to dump milk before? We personally have no, we’ve never had, we’ve heard of other farmers having to do it, but we have never had to do,” Henschel says.

Even as the milk was lost, the cows were still cared for through the storm. Thanks to robotic milkers, the herd remained on schedule, but the human effort behind the operation became the biggest challenge.

“We milked with robots. So we did not have, our cows did not, it was more impact on our, the people, you know, just trying to get to the barn to take care of the cows and get the cows fed, you know, they did get fed a little late yesterday, but yeah, more, more so on the people than the cows. We made sure that cows were taken care of,” Henschel says.

While the financial impact remains uncertain, the storm tested the limits of the entire family and revealed just how far they were willing to go.

Ten-year-old Jack and six-year-old Elliot joined their parents in braving the blizzard, helping feed the cows and keep the farm running.

“Just getting around, getting the cows fed, you know, trying to open things up. So we could get the cows fed and get, you know, everybody taken care of and trying to keep everybody dry and clean. And yeah, that was a big truck, big struggle,” Henschel says.

Chris Henschel, Dairy Farmer, Manawa, Wisconsin

(The blizzard earlier this week created blinding conditions. With roads closed and employees unable to make it in, Henschels two sons stepped in to help. )

Through the wind, drifting snow, and near-impossible conditions, the family pushed forward—ensuring the cows were fed and cared for even when simply reaching the barn was a challenge.

“Dad’s still plowing some snow, but just kind of cleaning some things up, but yeah, everything’s pretty much back to normal,” Henschel says.

It was a storm Henschel says was worse than the blizzard of 2018, and one he hopes never to see again. But it also became a powerful reminder of the resilience of farm families—where grit, teamwork, and family come together when it matters most.

U.S. Bovine Semen Slipped 4% in 2025, Exports Hit Record $327M

Tue, 17 Mar 2026 19:06:23 GMT

Even with a major export market disappearing early in the year, the U.S. bovine genetics industry proved its resilience in 2025.

New data from the National Association of Animal Breeders (NAAB) , which represents roughly 95% of the U.S. artificial insemination industry, shows total semen sales slipped about 4% in 2025 to just under 66 million units - a decline of 2.9 million compared with 2024, effectively giving back last year’s modest gain. However, the industry offset much of that loss through stronger beef demand, expanded export markets and continued shifts in dairy breeding strategies.

China Closes Doors, Global Markets Evolve

In February 2025, U.S. bovine semen exports to China came to an abrupt standstill after Chinese authorities halted the issuance of required veterinary health certificates, cutting off one of the industry’s key export channels. The disruption stemmed from regulatory and trade tensions, not animal health concerns. Without the certificates, U.S. exporters had to redirect product to other markets.

“While dairy unit exports were down due to the closure of the China market, exports to other countries increased, which significantly reduced the impact of the closure,” says Jay Weiker, president of NAAB.

Even with China offline, robust interest from Europe, Brazil, North Africa and South Asia helped steady the export picture.

“The industry not only stabilized but continued to advance by strengthening long-standing markets and opening new ones,” says NAAB international program director Sophie Eaglen.

The closure of China also reshaped the list of top semen buyers by value. In 2025, the United Kingdom led the rankings, followed by Italy and Mexico. Brazil led in total units imported, followed by Mexico and Russia. Overall, 46 markets imported over $1 million in U.S. semen, accounting for 94% of export units and 95% of export value.

A Down Year for Dairy

The U.S. dairy semen market experienced a substantial decline in 2025, reflecting ongoing shifts in breeding strategies and global market pressures. Total dairy unit sales, including domestic, export and custom-collected units, fell 6% compared to 2024, a loss of roughly 3 million units, bringing the total to 45.8 million.

Despite the overall decline, domestic use showed a slight rebound, increasing 2% to 16.5 million units, or nearly 367,000 additional units. Sexed semen continued to dominate U.S. herds, rising 6% to 10.6 million units and now accounting for 64% of all dairy semen used domestically. Conventional dairy semen declined by 280,000 units, highlighting the continued trend toward precision breeding and genomic selection.

Exports for dairy semen totaled 28.3 million units, down about 2.5 million from 2024. The early-year closure of the China market contributed to the drop, but exports to other countries, particularly across Europe, Brazil, North Africa and South Asia, helped offset much of the lost volume. NAAB says strong international demand for replacement heifers continues to create opportunities for U.S. dairy producers.

Beef Semen Sees a Bump

The beef segment saw modest growth in 2025, reversing a multi-year decline. Total beef semen sales increased by 1%, or roughly 122,000 units, to reach 20.2 million units. Domestic use accounted for most of that growth, with beef units sold into beef herds rising 7% for the second consecutive year. In total, 9.8 million beef units were used domestically, with 8.1 million going into dairy herds and 1.7 million used in traditional beef herds.

Heterospermic beef semen, which combines genetics from multiple sires in a single straw, remains a significant portion of the market, though it declined from its 2024 peak of 2.8 million units to just over 2 million in 2025. Domestically, heterospermic units represented 2 million of the total, with 400,000 units exported. Angus remains the dominant beef breed, followed by crossbreeds and heterospermic products.

Export demand for beef genetics also continues to expand. Total beef semen exports grew 13% to 5.5 million units, underscoring the global appetite for U.S. genetics even as total semen unit exports declined overall.

Beef-on-Dairy Genetics Hold Steady

Beef-on-dairy genetics have become an increasingly important strategy for U.S. dairy producers, and 2025 was no exception. Domestic use remained steady at 8.1 million units, while exports of beef-on-dairy semen grew 13%, adding approximately 279,000 units.

This segment is fueled by genomic selection strategies that allow dairy producers to produce replacement heifers from their best animals while using beef sires on the remainder of the herd to create high-value F1 calves for feedlots. Adoption is also growing internationally, with rising demand for F1 calves and crossbred genetics, reinforcing the role of U.S. dairy producers in meeting both domestic and global needs.

Adaptive Trends and Future Opportunities

Despite the year’s unit declines, the industry is adjusting and finding its footing as global demand shifts and new breeding tools and market opportunities come along.

“Trends in semen usage reflect producers’ efforts to improve genetic outcomes and economic returns in an evolving marketplace,” Weiker says. “NAAB members should be complimented for their commitment to developing new markets and increasing market share in strategically important markets. There are many positives that can be gleaned from the 2025 results.”

With export value at record levels and beef-on-dairy strategies growing, the industry appears positioned for continued adaptation and progress in years ahead.

Historic Wildfires Continue to Scorch Western and Central Nebraska

Mon, 16 Mar 2026 15:39:36 GMT

Four active wildfires in Nebraska — including the largest ever recorded in the state — continue to burn out of control. With containment efforts hampered by volatile weather, the fires grew beyond the capacity of local fire responders and firefighters; Saturday, the Rocky Mountain Complex incident management team, run by the federal National Interagency Fire ⁠Center, assumed management of the two largest fires, the Morrill Fire and the Cottonwood Fire.

High winds, low humidity and dry conditions triggered the wildfires Thursday, March 12. On Friday, the Nebraska Emergency Management Agency (NEMA) received 24 reports of wildfires in 24 hours. Crews have worked through the weekend to battle the four fires, but the weather hampered suppression efforts.

As of Tuesday evening, the approximate acres burned and current containment (according to Watch Duty ) include:

Morrill Fire (Keith, Arthur, Grant, Garden and Morrill counties)
- Acres burned — 643,360 acres
- Containment — 18%
- Origin — downed power pole and line in gusty winds near Angora on Thursday, March 12
- Watch Duty link
- This is the largest fire in Nebraska history.
  
  1 of 3:
  
  Photos courtesy by Morrill Fire Nebraska Facebook page
  
  2 of 3:
  
  Photos courtesy by Morrill Fire Nebraska Facebook page
  
  3 of 3:
  
  Photos courtesy by Morrill Fire Nebraska Facebook page
Cottonwood Fire (Dawson, Lincoln and Frontier counties, south of Interstate 80, near Brady and Gothenburg)
- Acres burned — 131,259 acres
- Containment — 40%
- Watch Duty link
The Road 203 Fire (Thomas, Custer, Logan and Blaine counties, south of the communities of Halsey and Dunning within the Nebraska National Forest)
- Acres burned — 35,912.6 acres
- Containment — 76%
- Watch Duty link
The Anderson Bridge Fire (Cherry County, west of Valentine)
- Acres burned — 17,400
- Containment — 60%
- Watch Duty link

Nebraska Gov. Jim Pillen on Friday issued an emergency proclamation to unlock state resources and support the response to multiple wildfires in central and western Nebraska . He also issued a statewide burn ban prohibiting burning until 11:59 p.m. March 27 to help reduce the potential for additional wildfires in Nebraska.

A high wind warning is in effect until 6 p.m. MDT Monday. High rates of fire spread are possible with northwest wind gusts in excess of 50 mph expected. It has snowed on the northwest side of the Morrill Fire, but with the strong winds it may not mitigate fire behavior. With low temperatures forecast to be under 10°F tonight, firefighters must take special precautions to protect their engines and equipment, such as draining water, parking inside and using antifreeze.

While temperatures are cold today, hot and dry weather is forecast later in the week with record temperatures possible. The area is experiencing significant drought, and fuels are cured and receptive to fire.

Resources Available

The Nebraska Department of Agriculture (NDA) is concentrating efforts on assisting farm and ranch families and their livestock.

Producers who have been impacted by the wildfire and need hay, feedstuffs, fencing materials, volunteer help or equipment, should call the Nebraska Department of Agriculture at 1-800-831-0550. Be prepared to share your name, contact information, location (including county), what assistance you are seeking and how urgent your need is.

A list of disaster relief resources for Nebraska farmers and ranchers is also available online at: https://nda.nebraska.gov/disasterresources . This website includes links to USDA Farm Service Agency (FSA) programs including the Livestock Indemnity Program and information from the Nebraska Extension.

(Midwest Media by Melanie)

How Can Others Help?

According to NDA, Nebraska has been overwhelmed with the outpouring of support for its producers. If you have hay, feed, fencing materials, equipment or household supplies you are willing to donate, please contact the Nebraska Department of Agriculture at 1-800-831-0550. Be prepared to share your name, contact information and what you have that you are willing to donate and the amount, along with your location.

NDA staff will be gathering this information, identifying needs and sharing where resources can be obtained.

The Nebraska Cattlemen’s Association is also working to coordinate and gather resources for producers.

A Facebook page, Nebraska Sandhills Rancher Fire Relief , was created to support the ranching families affected by the wildfire.

Your Next Read: Tips for Care Following Wildfire

What Does the JBS Strike Mean to Beef Producers?

Mon, 16 Mar 2026 14:25:47 GMT

Union workers at the JBS packing plant in Greeley, Colo., have gone on strike Monday morning. This is the first walkout at a U.S. beef slaughterhouse since the 1980s.

According to The Colorado Sun and the UFCW Local 7 , union workers were picketing early this morning. The workers are calling for higher wages, safer working conditions and respect on the job .

After months of disrespect and unfair labor practices, the workers at JBS Greeley are done waiting.

The line is drawn. The strike has begun.

UFCW Local 7 members are standing up for dignity, safety, and the contract they deserve. ✊#jbsulpstrike #greeleyco #ufcw7 #unionstrong pic.twitter.com/nBPsazGyF8
— UFCW Local 7 (@UFCW_7) March 16, 2026

According to a union press release , the unfair labor practice (ULP) strike at the JBS-owned Swift Beef plant was set to start at 5:30 a.m. Monday, March 16.

JBS spokesperson Nikki Richardson says, “This morning, many JBS Greeley team members chose to report to work rather than participate in the strike called by UFCW Local 7, and we expect that number to continue increasing in the days ahead. Our team members want stability, they want to support their families, and they deserved the opportunity to vote on the company’s historic offer — an opportunity the union leadership has denied them. We are paying all team members who come to work, and we are operating the facility to the best of our ability this week.”

The union says workers hoped a recent bargaining session would have led to a breakthrough in negotiations with JBS, but instead JBS sent the workers a clear message that the company is putting profits ahead of its people.

“The Union’s member-led bargaining committee has met more than two dozen times with the company in an effort to reach a mutually agreeable contract. JBS is failing to listen to the 99% of its workers who authorized a ULP strike,” the union says in the release. “The Company needs to give them an offer that takes life saving safety equipment seriously, provides wages which meet the rising cost of living in Colorado and ensures rising health care costs do not consume workers’ wages. The Company committed numerous Unfair Labor Practices which are preventing an agreement. The Company continues to threaten to withhold both a proposed bonus and lump-sum pension payment if workers strike. The Company also retaliated against workers who have stood up for their rights and co-workers.”

The union represents 3,800 workers at the plant.

The Greeley plant did not harvest cattle the week of March 9.

“To ensure continuity for our customers and partners, we are temporarily adjusting production across our network as needed,” Richardson explains. “By utilizing available capacity at other JBS facilities, we can maintain supply, protect the long‑term stability of the beef chain and minimize disruption for consumers and retailers. Our priority is to keep product moving while we work toward a resolution in Greeley.”

She summarizes, “We remain focused on supporting our team members, and any employee who reports for their scheduled shift will have work available and will be paid. We will continue scaling operations this week as more team members return.”

Markets Lack Reaction

Live and feeder cattle futures opened higher on Monday morning. Brad Kooima with Kooima Kooima Varilek says there are a couple of reasons why the market ignored the strike and the biggest are the higher equity markets and lower crude oil. However, he says it is also tied to the fact the strike news was already priced into the market.

Don Close, senior animal protein analyst at Terrain Ag, joined Chip Flory on AgriTalk Thursday, summarizing the strike will increase packer leverage and help reduce negative margins.

He says even with Greeley down, the industry still has excess slaughter capacity.

“Even with Greeley, with the limited cattle supply we’re dealing with, we still have excess slaughter capacity,” he stresses. “It’s going to give way more leverage to the packers, but it will help them shore up their negative margins.”

Close adds the biggest headache to the industry will be additional freight and added shrink from the extra haul to a different plant.

Glynn Tonsor, Kansas State University professor of agricultural economics, agrees with Close. “Any disruption in labor availability has largest impacts on producers operating closest to involved plants. In aggregate, I do not expect large fed cattle price impacts as the industry is operating with excess physical capacity, relative to available cattle supplies.”

From an industrywide standpoint, Close downplays the potential disruption to supply.

“From the industry as a whole, the supply of product going out to meet our demand side of the market should be fine,” he says.

John Nalivka, Sterling Marketing Inc. president, says it is hard to predict the impact on the market.

“We have had Tyson’s closure of Lexington [in Nebraska] and a shift taken off the Amarillo plant [in Texas], tariffs, the current Iran situation and oil back to $100/barrel with little to no impact on the market,” he summarizes. “Supplies are tight and demand is strong. These are the overriding factors impacting this beef market. I would not be comfortable with predicting the impact of an impending strike.”

Hyrum Egbert, Riverbend Meats vice president of strategy, sales, accounting, HR, FSQA, logistics, purchasing and warehousing — who authors the biweekly The Big Bad Beef Packer newsletter, which takes a look at packinghouse truths, trends and tough questions — predicts if Greeley goes dark, even temporarily, the immediate reaction is cattle backup fear.

“A potential strike at JBS Greeley is loud ... but it’s not automatically structural,” he says. “Yes, it’s a big plant. But in 2026, cattle availability is the governor, and packers have already been living in ‘under-utilized capacity’ land for a while.”

Egbert summarizes, “This is likely more of a pricing/psychology event than a true supply collapse ... unless it turns into a long, messy, multi-plant labor domino.”

Your Next Read: Can Cattle Recover and is the Greeley Strike Priced In? Row Crops Follow Oil

How Will U.S. Producers Maintain Business when New World Screwworm Invades?

Wed, 11 Mar 2026 19:59:34 GMT

With animal disease, prevention and preparation beat panic. Since New World screwworm (NWS) was last eradicated from the U.S. in the 1960s, the tools and infrastructure to deal with foreign animal disease have dramatically changed.

Dr. Justin Smith, Kansas animal health commissioner and state veterinarian, during the recent Kansas State University Cattlemen’s Day gave an update on how Kansas and other states are preparing for NWS. The approach is designed to keep producers in business, keep cattle and products moving, and manage NWS in a way that protects both herds and markets.

He says the U.S. animal health officials along with USDA are planning a multistate, coordinated response that aims for consistency across state borders.

Smith summarizes the industry’s preparation to tackle NWS is like a three-legged stool. U.S. producers will be able to maintain business when NWS invades through surveillance, treatment and movement controls.

Surveillance: Eyes on Animals

The first leg of the stool is surveillance. He stresses early detection depends heavily on producers and veterinarians watching animals closely and reporting anything suspicious.

Smith emphasizes they would rather over investigate than miss a case.

“We want to make sure that we err on the side of having to say no on many occasions, versus saying, ‘Yep, this is what we got.’ Eyes on animals is going to be key.”

He was clear this should feel like partnership, not policing.

“They don’t want it to look like Big Brother coming over your shoulder,” he explains. “I hope we want to get this thing quickly.”

Smith explains that once a positive premises is identified, surveillance becomes structured around zones. The infested premises sit at the center, surrounded by an infested zone, an adjacent surveillance zone and a broader fly surveillance area.

The infested zone is 12.4 miles in radius from the infested premises. In this zone, there will be frequent on‑animal checks for wounds and larvae, plus enhanced monitoring in surrounding zones using fly traps and animal observation. The adjacent surveillance zone is another 12.4 miles radius and then there will be a fly surveillance area — an 124-mile radius from the infested premises.

Smith says movements out of the infested zone will require visual inspection for wounds and systemic treatment, including a treatment window of three to 14 days before movement plus a documented certificate of veterinary inspection.

He says the current Kansas response plan aligns with USDA’s playbook and neighboring states’ plans while taking into account specific needs of the Kansas livestock industry.

He stresses the playbook will continue to evolve, and state-by-state implementation may vary, but he says the “zone approach” will be utilized by all states.

Treatment: Limited Tools, Use Strategically

The second leg is treatment. Smith says that after decades without large domestic outbreaks, labeled options are limited.

From the fact that we haven’t had this new tool in our nation, in a large-spread outbreak since the 60s, we don’t have a lot of treatments out there that are labeled for this organism.”

To date, the Food and Drug Administration (FDA) has approved four products for large animals:

He cautions, “The goal is not to go out there and just habitually treat your animals just in case. We want to make sure that we’re utilizing these [products] responsibly. There’s not an unlimited supply out there, and so we want to make sure that it’s available for us when we do need it.”

On a positive premises, Smith says treatment will be mandatory and systematic.

“There will be a quarantine placed on that premises. We’re also going to require a certain level of treatment on that premises,” he explains.

There will be protocols for daily mortality disposal, so carcasses don’t become breeding sites.

“The last thing you want to do is bury an animal that has larvae and has the ability to advance.”

He says treatment is also tied to movement out of infested zones, with most animals needing prophylactic treatment before leaving.

Movement Controls: Targeted, Not Statewide Shutdowns

The third leg is movement control, designed to be precise rather than broad-brush. Smith stresses NWS is an infestation, not an infection , emphasizing it is not a systemic disease problem, but an infestation that still demands strong controls.

He says there will be movement restrictions if a premises falls into an infested region. To move animals out of that zone, there will be steps to follow but movement will not be completely shut down.

He explains some exceptions exist:

Animals moving directly to slaughter can go without pre‑movement treatment, but those animals have to be hanging on the rail within 72 hours.
Baby dairy calves must be treated but can move right away if treatment and navel care are documented.

He says Kansas is also coordinating with neighboring states to create “synergistic” rules, especially for cattle from higher‑risk states such as Texas. Cattle entering Kansas from recognized infested zones will face inspection, treatment requirements and at least 14 days in drylot containment on arrival.

NWS is Not a Food Safety Issue

Smith reassures producers and consumers that NWS is not a meat safety threat.

“This is not a food safety issue,” he says. “If an animal is presented to slaughter, it has a screwworm wound then it has the ability to be trimmed. That carcass will not be condemned. There are no restrictions on any inspected product for food safety reasons.”

Smith summarizes underpinning all three legs is a commitment to dynamic planning and continuity. He notes a revised USDA playbook is forthcoming and that “plans will be a little bit dynamic” as they learn more.

The core message for producers is clear: watch your cattle, report early, use treatments wisely and expect targeted movement controls — not blanket shutdowns — if NWS crosses the border.

USDA Announces Sterile Fly Production Facility Construction Contract

USDA and U.S. Army Corps of Engineers (USACE) announced March 9 a construction contract with Mortenson Construction to build a new sterile fly production facility at Moore Air Base in Edinburg, Texas.

This facility is a key component in U.S. Secretary of Agriculture Brooke Rollins’ sweeping 5-prong strategy to fight NWS. USACE is partnering with USDA and will provide oversight for the contract, design, engineering and construction of the facility.

“The Army Corps of Engineers is an essential partner in bringing this facility to life and further highlights the Trump Administration’s government-wide effort to fight the New World Screwworm threat in Mexico,” Rollins says. “The Army Corps is the best in the business and their engineering expertise and proven track record in delivering complex projects will help ensure we can build a modern, resilient facility that protects American agriculture from invasive pests for decades to come. This first-of-its-kind facility on U.S. soil will ensure we are not reliant on other countries for sterile flies.”

A sterile fly production facility is a specialized biosecure complex where NWS flies are raised and sterilized using irradiation and then released into targeted areas.

USDA currently produces about 100 million sterile flies per week at the COPEG facility in Panama and disperses them within and just north of affected areas in Mexico. In addition to the COPEG facility in Panama, USDA invested $21 million to support Mexico’s renovation of an existing fruit fly facility in Metapa , which will double NWS production capacity once complete.

With ongoing support from APHIS technical experts, Mexico anticipates sterile fly production will begin at this facility in summer 2026. The new facility at Moore Air Base will be the only U.S.-based sterile fly production facility and will work in tandem with facilities in Panama and Mexico to help eradicate the pest and protect American agriculture.

USDA and USACE will break ground on this new facility later this spring, after initial planning and development meetings with the new contractor. By November 2027, the production facility at Moore Air Base is expected to reach its initial goal of producing 100 million sterile flies per week. After that, construction will continue at the facility to increase production with the long-term goal of producing 300 million sterile flies per week.

Leading Through the Storm: How This Mother of Three Navigated a Dairy Transition Alone

Wed, 04 Mar 2026 14:49:22 GMT

In the quiet rolling hills of Franklin County, Pa., near the small town of Newburg, the hum of a dairy farm usually signals the steady rhythm of a dream realized. But a year and a half ago, that rhythm was shattered in an instant. For Kerri Weber, co-owner of Rustik Dairy LLC, a routine day of hoof trimming ended not with the satisfaction of a job well done, but with a frantic 911 call and a prognosis that offered almost no hope.

Her husband, Rob, had suffered a Grade 5 subarachnoid brain aneurysm — the most severe type of rupture possible. As the surgeon told Weber that first night: “All we can do is pray.” She made a silent, steely vow: she was bringing him home.

What followed is a story of perseverance that defines the modern woman in agriculture. It is a story of a first-generation farm built from scratch, a business transition finalized in an ICU waiting room, and a community that proved the dairy industry is less of a business and more of a family.

(Photos Provided By Rustik Dairy LLC)

From the Ground Up

Kerri and Rob Weber didn’t inherit their legacy — they rented it, one barn at a time. Both grew up with a passion for cows — meeting, fittingly, while showing cattle — but starting a dairy from scratch in the 21^st century is a feat many call impossible.

“You’re not going to start at the top,” Weber reflects.

For eight years, the couple operated as nomadic dairymen, renting tie-stall facilities and moving their growing herd as opportunities arose. They lived by a strict philosophy: You have to go through all four seasons before you make a judgment call. They crunched numbers on $16 milk and $20 milk, knowing their break-even points by heart.

Their break came when they returned to the farm where Rob had worked as a teenager. They entered a partnership with brothers Wayne and Brad Beidel. It was a phased transition — a lifeline for a young couple looking for a permanent home for their Holstein, Jersey and Brown Swiss cattle. By the time the first brother, Wayne, retired, Rustik Dairy LLC was formed. They were four years into the second phase of the transition when the world stopped turning.

107 Days of Uncertainty

The day of the injury was like any other until Rob walked into the barn office, spoke Weber’s name, and collapsed. While he lay in a coma for four weeks, Weber’s life became a grueling marathon. She was the mother of three young children at the time — twins who were only 18 months old and a five-year-old daughter.

For 107 days, Weber balanced the sterile silence of hospital hallways with the demanding noise of a 180-cow dairy. She stayed by Rob’s side for nearly every one of those days, yet she never let the farm slip. She did morning milkings when she could, managed the books from hospital chairs and coordinated a team of part-time help that stepped up to become full-time heroes.

“One day at a time” became her motto.

“One day was one more day that I kept Rob alive,” she says.

The Choice in the ICU

Perhaps the most defining moment of Weber’s strength occurred four weeks into Rob’s stay in the ICU. The second partner, Brad, was ready to finalize his retirement. Weber was faced with a choice that would break most people: sell the cows and walk away to focus on her family, or sign the papers to buy out the partnership and take over the entire operation alone.

She chose the farm.

“I was convinced he was coming home,” Weber says. “And I knew he couldn’t come home to an empty barn. He needed something to fight for. If the farm was gone, he wouldn’t have that fight anymore.”

A week after Rob finally returned home, Weber officially took over the management of the entire dairy. She became the sole decision-maker, the lead manager and the primary caregiver for both her husband and their children.

(Photos Provided By Rustik Dairy LLC)

A Miracle in the Barn

Today, Rustik Dairy is not just surviving; it is thriving. The herd of 180 cows is averaging 24,000 pounds of milk with 1,000 pounds of fat and 800 pounds of protein — a remarkable feat given that 40% of the herd consists of color breeds.

But the real success is measured in the small moments. Rob is a walking medical miracle. Though he faces mental challenges, fatigue and the need for ongoing surgeries, he is back on the farm. Weber has integrated technology to help him navigate his new reality. They installed the Topcon feed app, which uses color-coded scales and sounds to help Rob mix feed — a task he once did by memory but now performs with the help of digital eyes.

“Farmers don’t forget what they’re doing,” Weber notes. “It’s muscle memory. He can still drive a tractor better than I can.”

To make life more manageable, Weber moved the calf-raising operation. They built a new calf barn right outside the house so the children can play among the hutches while Weber and Rob work. It allows the family to stay together, fulfilling the dream they had before the accident: raising their children in the barn.

The Power of the Dairy Community

When Kerri reflects on the past year and half, she doesn’t just talk about the struggle; she talks about the silver linings. She speaks of the Amish and Mennonite neighbors who showed up to feed calves without being asked. She speaks of the dairy community that sent diapers, clothing and two meals a week for over a year.

“You don’t have that anywhere else. That love and support... you don’t see that outside of the dairy community,” she says, noting the incredible importance of their families who pitched in from Day 1 to help in anyway they could. “We couldn’t do what we do without the support of our families.”

Even the farm’s nutritionists and veterinarians became part of the inner circle, understanding the “Rustik story” so well that Weber didn’t have to explain her weaknesses — they simply jumped in to fill the gaps.

Looking Forward: One Day at a Time

As spring approaches, the family continues to focus on gratitude. Weber continues to manage the herd with a focus on component growth and efficiency, but her primary objective remains unchanged: keeping the family together.

The journey hasn’t been easy. There are setbacks, like Rob’s shunt revision surgery, and the difficult mentalities that a brain injury can sometimes leave behind. But Weber finds joy in the simple things: a walk through the freestyle barn, the sight of their daughters holding bottles for calves, and the fact Rob is there to see it.

“I look at life differently now,” Weber says. “You don’t realize how quickly life can be taken for granted until it’s nearly gone. I’m just thankful for what I have today, even when the circumstances aren’t what I expected them to be.”

Kerri Weber is more than a dairy farmer. She is a testament to the fact that a farm is held together not just by fences and gates, but by the determined spirit of the women who refuse to let the dream die. At Rustik Dairy, the cows are milking, the children are growing and the miracle is just beginning.

98% of U.S. Households Are Buying Meat: New Report Shows Record Sales

Mon, 02 Mar 2026 18:02:03 GMT

Meat sales hit a record high of $112 billion in 2025, with a pound increase of 2%. Millennials and Gen Z were a driving force behind the growth, according to the 21st annual Power of Meat report released today at the Annual Meat Conference by the Meat Institute and FMI — The Food Industry Association .

According to Circana, more than 98% of American households purchase meat, and 45% of shoppers are actively trying to prepare more meals containing meat or poultry. According to 210 Analytics, of the five dinners shoppers prepare at home per week on average, 90% already contain a portion of meat or poultry.

“The meat department is outperforming because it delivers what shoppers want right now: protein, flexibility, value and taste,” says Rick Stein, FMI vice president of fresh foods. “Retailers that balance convenient ground options with premium, indulgent cuts will be best positioned to capture both budget-conscious and experience-driven shoppers.”

Which Generations Are Driving Meat Sales Growth?

Millennials and Gen Z shoppers accounted for 67% of unit growth. They are more likely than other shoppers to be actively trying to prepare more meals containing meat or poultry — Gen Z 50% and Millennials 57%. In 81% of households with children, kids have some level of influence on meat and poultry purchase decisions. Seventy-two percent of shoppers with teens at home say their teens request meat and poultry, far ahead of requests for protein bars, shakes and powders.

How is AI Changing How Consumers Buy Meat?

Younger generations also lead the way in using social media and artificial intelligence (AI) platforms for meal inspiration. Twenty-four percent of Gen Z and Millennial shoppers use AI tools, compared to 10% of Gen X and 4% of Boomers. Overall, 15% of shoppers use AI tools, a 650% increase compared to just two years ago.

Is Meat Still Considered Part of a Healthy Diet?

Meat and poultry continue to feature positively in shoppers’ health and nutrition perceptions, with 77% of shoppers agreeing that meat and poultry are part of a healthy diet, up more than 20% since 2020. GLP-1 users over-index versus non-users for eating somewhat or a lot more meat than last year (161) and for frequently including meat and poultry in snacking occasions (171).

“Americans are more focused on making smart food choices than ever before, and this latest Power of Meat report reinforces meat’s clear and irreplaceable role at the center of healthy, convenient, affordable meals today and for generations to come,” summarizes Julie Anna Potts, Meat Institute president.

Read more about how the food pyramid puts protein back on top:

New Dietary Guidelines Move Food Pyramid Closer to the Farm

The New Food Pyramid Flips the Script

The Power of Meat study was conducted by 210 Analytics on behalf of FMI and the Meat Foundation and sponsored by Cryovac Brand Food Packaging. Sales and purchase dynamics data are provided by Circana for the 52 weeks ending Dec. 28, 2025.

Your Next Read:
Consumer Craze for Protein Drives Beef Demand
Why Aren’t High Beef Prices Causing Sticker Shock With Consumers?
What Do Consumers Buy in the Meat Aisle When Money is Tight?
Global Protein Demand Surges 2% Annually as Producers Navigate Volatile Markets

The Identity Trap: What You Do is Not Who You Are

Thu, 26 Feb 2026 18:56:51 GMT

I will never forget how helpless I felt on Jan. 24 when I watched my son stumble across the wrestling mat. He took two major blows to the head during a match – a sound I could hear from the top of the gym bleachers. As he struggled to orient himself, I felt like I was going to throw up.

In a matter of seconds, he was on his back convulsing with trainers at his side trying to take off his shoulder brace so he could breathe. Sweat poured off his body in a way no workout ever could have done.

I held my hand over my mouth and wailed, watching nearly 13 years of hard work, sacrifice and commitment get carried off the mat on a stretcher. I knew in my heart that this was not a “shake it off” moment as they raced him to the emergency room by ambulance.

By God’s grace, the X-ray of his neck was clear. He never lost consciousness. He answered his questions correctly. Minus the uncomfortable neck brace, within an hour, our son seemed a little drowsy, but normal. We were able to leave Loyola Hospital in Chicago later that day and made it home through the snow that night. With time and rest, he was expected to make a full recovery, but it just wasn’t enough time for his brain to heal to allow him to wrestle in his senior year state series starting a couple of days later.

As a parent, this was a pretty excruciating moment because for thousands of days, I watched this kid commit his whole heart to this sport – a three-time state qualifier who overcame a hip avulsion fracture suffered during his sophomore year during the state tournament, a car accident at the end of his junior season and a torn labrum in his shoulder just weeks after his senior season began. It seemed like all of that was enough. And yet the disappointment was not over.

If I can be honest, I’m angry. Not at anyone in particular, but I’m just angry at the way it played out for him. There is nothing worse than watching your kid hurt and not be able to fix it.

The following weekend of regionals was hard to sit through, though we absolutely wanted the best for his teammates. At church the next day, some friends we hadn’t seen in a while came up and talked to our son. I overheard him say, “Wrestling is something I do, it’s not who I am.”

Parallel Paths: From the Mat to the Ranch

Fast forward a few days to the Top Producer Summit where I listened to a powerful panel. Leaders of top companies in agriculture weighed in on a variety of thought-provoking topics, but one message stood out to me.

“All too often, we confuse what we do with who we are,” said Lamar Steiger with The 808 Ranch. “As farmers and ranchers, we are our job. It’s our identity. That was my problem as a young man.”

Steiger grew up on a dairy. High interest rates in the late 1970s made farming particularly challenging. When he was in his 20s, their family lost the dairy. After working so hard to make that operation work, Steiger took this as a deep personal failure.

“There was nothing I could do to save the dairy because outside forces were at hand. But it’s so hard for farmers and ranchers to separate that,” he said. “Looking back, I had depression for quite a while after that, but we didn’t talk about that then.”

When he was in his mid-30s, Steiger attempted suicide.

“I had to be removed totally from my working life and start completely over,” he shared. “I learned the hard way how to separate my identity from my role.”

Steiger said it wasn’t pretty, but he is grateful for how this time of his life changed him.

“When you come to the end of yourself, you look for something bigger and better. That’s worked out really good for me,” he said. “Being a rancher is cool to me, but it’s not who I am. I’m Lamar. I try my best and I fail. We have great successes and then we have some things that just don’t work out. But it’s not all my responsibility.”

There’s something so humbling about another person vulnerably sharing their story. We can learn so much from each other. All it takes is a willingness to share your story. Left unshared, our stories may only change us. But by sharing, we can help each other find our way through the very real burdens of life.

A Truth Worth Holding Onto

It’s easy to confuse your identity with what you do because it becomes such a big part of our lives. As another Shike kid closes one chapter and gets ready to start the next, I find myself confusing who I am with my role as a mom. I’m not sure what life looks like without Saturday wrestling tournaments and late nights posting photos of our wrestlers.

As I sat there at Top Producer Summit, I kept hearing my son’s voice in my head saying, “Wrestling is something I do, it’s not who I am.”

He’s only 17 and has a lot of life to live, but I’m grateful he recognizes this truth. I know there will be times when he will be tempted to measure his worth by his performance. But I believe when we get honest and share these stories, we can help one another avoid the mistake of confusing what we do with who we are.

The Corn Fed Advantage? What’s Really Driving Growing Global Demand for U.S. Beef

Thu, 26 Feb 2026 20:54:13 GMT

Final 2025 export numbers are in, and while U.S. beef exports reflected the realities of tighter cattle supplies and lost access to China, the broader global demand story remains historically strong, according to Dan Halstrom, president and CEO of the U.S. Meat Export Federation.

Speaking during Commodity Classic, Halstrom detailed not only where exports landed in 2025, but what the numbers mean for cattle producers, grain farmers and the industry’s outlook in 2026 as the United States’ ability to supply high-quality corn-fed beef is feeding some of that growth in demand.

2025 Beef Numbers: China Drives the Decline

Looking back at 2025, Halstrom says most of the anticipated decline in beef exports materialized due to tight cattle supplies. But the magnitude of the drop largely centered on one country.

“Looking at the beef side, yeah, we’re down about 10%, 11%,” he says. “But majority of that is China.”
Halstrom says if you take out China, beef demand is steady compared to 2024, which was a historic year.
The issue with China traces back to last April, when China did not renew export registrations for approximately 400 U.S. beef establishments.

“Unfortunately, that was implemented, the ban on the establishments, or they didn’t renew the establishments last April, and that’s the primary reason we’re down,” Halstrom explains.

However, he was quick to point out that removing China from the equation changes the narrative significantly.
“So you take China out of the mix, our value is steady with a year ago, and we’re only down a couple percent on volume,” he says. “So I think that’s the real story here.”

While regaining access to China remains a priority, and could be a topic of discussion when China and the U.S. are poised to hold trade talks in April, Halstrom says the broader global marketplace is performing at exceptionally high levels.

“Obviously, it’s a real priority to try to get China back going again and it’s top of USTR’s list,” he says. “But the real story is that the rest of the world demand is record-breaking and it is really performing.”

With a potential meeting planned between President Donald Trump and Chinese President Xi Jinping in early April, Halstrom said he is cautiously optimistic.

“Well, I’m optimistic it will be, yes,” he said when asked whether trade would be part of the discussion. “Because, in my opinion, this is a political thing.”

He adds that from an administrative standpoint, restoring plant listings could be straightforward.
“The actual relisting of 400 establishments is relatively easy, if they choose to do it, in my opinion, from what we’ve heard,” Halstrom says. “So a momentous event like Trump and Xi spending a few days together, as it is planned in early April, could potentially be a breakthrough moment — and at least the first step in a breakthrough.”

Demand is “As Good As I’ve Ever Seen It”

Even without China fully active, Halstrom repeatedly returned to one theme: demand.

“Demand is not a problem,” he said. “The under-supply of cattle is a problem, we all know that, but demand is as good as I’ve ever seen it.”

He pointed to emerging shifts in buyer behavior, particularly in Latin America.

“There’s markets like Guatemala, Central America, even Mexico, that are demanding Choice and higher-graded beef from the U.S.,” he said. “That didn’t use to five to 10 years ago.”

The scale of the shift is notable given current price levels, according to Halstrom.

“Who would have thought that I would never have thought a place like Guatemala would be demanding Prime beef from the U.S. when the cutout for Choice is $360 and higher,” Halstrom says “It’s unbelievable what’s going on.”

After more than four decades in the meat export business, he described the current environment as unprecedented.

“I’ve been in this business now 43, 44th year,” he says. “We’re in an unprecedented area of demand for our product.”

The Corn-Fed Advantage

Halstrom attributed much of that sustained global interest to the unique characteristics of U.S. production.

“A lot of it is the corn-fed product that creates this marbling and this rich taste,” he says. “Nobody else in the world can copy it.”

That differentiation continues to allow U.S. beef to compete at premium price levels, even in developing markets that historically prioritized lower-cost protein options.

Corn and Soybean Growers Aren’t Just Exporting Grain

During Commodity Classic this week, Halstrom emphasized the measurable return meat exports generate for crop producers.

“We actually just finished the computations for 2025,” he says. “Every bushel of corn, $0.58 per bushel of that value is attributable to exports of U.S. pork and beef.”

The soybean impact was even more striking.

“On the soybean side, it was a little over $1 a bushel, just attributable to pork exports,” Halstrom says.
Halstrom says U.S. grain producers aren’t just exporting grain. They’re also exporting meat.

The 2026 Wild Card

Asked what single factor he is watching most closely in 2026, Halstrom again circled back to demand.
“Demand,” he says. “Demand is as good as I’ve ever seen.”

With historically tight cattle supplies likely to persist, maintaining that appetite at elevated price levels will be critical.

“It’s really hard to explain unless you’ve seen it,” Halstrom said of the current export climate. “It’s unbelievable what’s going on.”

If demand continues at today’s pace, and if China reenters the market, the ripple effects could extend well beyond the beef complex, reinforcing value throughout the feed and grain sectors once again.

Why the Southern Plains Became a ‘Perfect Recipe’ for Wildfires

Mon, 23 Feb 2026 21:29:07 GMT

Farmers and ranchers across the Plains are dealing with the aftermath of devastating wildfires .

According to Drovers , fast-moving Ranger Road Fire has already scorched more than 283,000 acres in northern Oklahoma and southern Kansas since last week. The Oklahoma Department of Agriculture said Monday it’s now 65% contained, but the devastation has charred thousands of pasture and farmland, also killing an unknown number of cattle.

Flames spread across Oklahoma, Texas, Kansas, Colorado and New Mexico since last week. While March through April is typically wildfire season in Kansas, conditions across the Plains are creating conditions that are fueling the flames.

According to Brian Bledsoe of Brian Bledsoe Weather, the devastation is the result of a “worst-case scenario” pattern that has been building for months.

A Windy Season Meets Dry Fuels

Bledsoe says in order to understand why conditions are so ripe for wildfires this year, the calendar alone raises red flags.

“From February through early to mid-April, that’s traditionally when we see some of these higher-end wind events,” he explains. “But it’s not just about the wind. It’s about what the wind and fire combine to burn.”

The Southern Plains experienced adequate to above-average moisture over parts of the region during the past year. However, that broader window masks a sharp turn toward dryness in recent months.

When looking at the last 180 days, moisture held on in portions of the Oklahoma Panhandle and southwest Kansas. But conditions deteriorated quickly moving south into the Texas Panhandle. Over the past 90 days, dryness expanded northward into the heart of the wildfire zone.

90-day precip map for the Plains

(Brian Bledsoe, Brian Bledsoe Weather )

Zooming in further, the last 30 days tell the most concerning story. Some locations in the Oklahoma Panhandle and southwest Kansas have received just 5% to 20% of average precipitation.

That rapid drying followed a warm-season growing period that produced ample vegetation. Once cured and left without additional moisture or snow cover, those grasses became prime fuel.

“You grow up all that vegetation during the warm season, then you dry it out and don’t get anything else to keep it somewhat wet so it doesn’t burn. It’s a perfect recipe,” Bledsoe says.

Precipitation over the past 30 days.

(Brian Bledsoe, Brian Bledsoe Weather)

Wildfires in the Plains

The setup isn’t without precedent. In late February 2024, the Smokehouse Creek Fire burned more than a million acres in the Canadian River Valley of the Texas Panhandle under similar conditions, which were strong winds, above-average warmth and critically dry fuels.

“This is not unprecedented for the Western High Plains this time of year,” Bledsoe notes. “It’s just the worst-case scenario when you put all those things together.”

Little Relief in the Forecast

Unfortunately for producers hoping for moisture, the near-term outlook offers limited help.

Over the next 10 days, much of the U.S. is expected to trend drier than average. The only notably wet areas are projected to be in Northern California and the Pacific Northwest. Meanwhile, above-average temperatures are likely to persist across much of the Plains, with colder air remaining locked in Canada.

The short-term forecast shows little relief for much of the U.S.

(Brian Bledsoe, Brian Bledsoe Weather)

Above normal temperatures could also pose a problem for producers in the West and Plains.

(Brian Bledsoe, Brian Bledsoe Weather)

“This pattern is not going to be that favorable to grace those areas that we’re dealing with the wildfires with any real significant moisture,” Bledsoe says. “In fact, you see a pretty good chunk of the U.S. that will likely see just drier than average conditions for that 10-day period. Not necessarily dry for everybody, but drier than average. The only really wet areas will be in Northern California and the Pacific Northwest. And we’re going to revert back to the warmth too.”

Looking ahead to March, extended European model guidance suggests a continuation of the pattern: dry conditions across California, Arizona, New Mexico and much of Texas and the Southwest High Plains, with wetter conditions developing farther east.

The extended forecast shows little relief across the Plains.

(Brian Bledsoe, Brian Bledsoe Weather)

March is often a volatile month, Bledsoe says, bringing sharp contrasts between “haves” and “have-nots” in terms of precipitation.

“You’re going to the haves farther east, and then areas farther south and west that have been kind of shut out are probably going struggle a little bit. And time, I know it only takes one storm to change this narrative here in the Western High Plains to cover the ground with snow or put more moisture in the ground or kind of turn the corner,” he says. “But right now this pattern is not conducive to bringing one of those significant storms into the fray.”

Bledsoe knows more than anyone that the forecast can change, but the set-up right now doesn’t look favorable for moisture in the Plains through March.

“It only takes one storm to change the narrative, to cover the ground with snow or put meaningful moisture back into the soil,” he says. “But right now, this pattern is not conducive to bringing one of those significant storms into the fray.”

For livestock producers and farmers across the High Plains, that means continued vigilance. With cured grasses, persistent wind and limited precipitation in the forecast, wildfire risk may remain elevated as the region moves deeper into its traditional spring wind season.

After the Fire: The Need for Feed, Fence and Prayers

Mon, 23 Feb 2026 21:19:02 GMT

Wildfires plagued the Plains last week from southern Kansas into Oklahoma and Texas. Hundreds of thousands of acres of grass are now burned to sand.

The Ranger Road Fire, which started in Oklahoma and made its way into southern Kansas, to date has burned more than 283,000 acres and is 65% contained as of Monday morning, according to the Oklahoma Department of Agriculture, Food and Forestry .

The Oklahoma Forestry Services reports moderated fire weather over dormant fuels resulted in a downtick in wildfire activity over the weekend, allowing firefighters to improve the containment of recent large fires.

“Conditions also supported opportunity to execute burn plans for prescribed fires,” the report says. “If you engaged in prescribed burning, controlled burns or pile burns over the weekend, please ensure that fire perimeters are mopped up and secured ahead of increasing fire weather concerns Tuesday through the remainder of the week.”

Read more about how strong winds, above-average warmth and months of worsening dryness created a “perfect recipe”

for wildfires across the Southern Plains, scorching pasture and farmland — with little moisture relief in the forecast:

Why the Southern Plains Became a ‘Perfect Recipe’ for Wildfire

The wildfires have left a path of heartbreak and devastation. From the loss of livestock and homes, barns and shops to pastures and fence, the damage is hard to fathom.

Oklahoma Secretary of Agriculture Blayne Arthur visited Oklahoma producers impacted by the wildfires on Thursday. “Please pray for our farmers and ranchers and our first responders who continue to battle challenging fires and weather,” she says.

1 of 3:

Secretary of Agriculture Blayne Arthur

2 of 3:

Secretary of Agriculture Blayne Arthur

3 of 3:

Secretary of Agriculture Blayne Arthur

Dr. Randall Spare, Ashland Veterinary Center Inc., says nine years after the losses resulting from the Starbuck Wildfire — still the largest, most extensive wildfire in Kansas history — many of the same ranchers have been affected by the Ranger Road Fire.

Spare explains the wildfire was unstoppable with little farmland or breaks to get ahead of the fire plus the extreme wind. The fire started near Beaver, Okla., at 11 a.m., and he reports many ranchers in the path were moving cattle by noon. He says the highest losses occurred where there were no nearby wheat fields or safe pasture alternatives for the cattle.

“When you have contiguous grass for 90 miles, and the fire line was 90 miles long, from Beaver, Okla. to Protection, Kan., and it was moving 70 miles an hour, it’s hard to get in front of it,” he says.

He also explains because of the good moisture in 2025 and good stewardship of the land, there was a lot of tall, dense forage to fuel the fire.

“Many of the best stewards — those who don’t overgraze and stockpile grass for calving and drought management — actually experienced some of the worst damage,” he explains. “Because they’ve done a good job of managing their grass and have forage to eat in the spring of the year before the growing season starts to calve on, they experienced some of the greatest damage.”

Spare says the Ranger Road Fire took the same path as the Starbuck Fire, but it did not burn as many acres in Kansas — about one-third less in comparison.

“The good thing is it did not go north of Ashland. It’s five miles south of Ashland before it starts and not near the acreage burned,” he summarizes. “Since it isn’t like the Starbuck Fire, we have an opportunity as neighbors to help neighbors, whereas before we couldn’t do that because we were all affected.”

He predicts producers in Kansas lost 1,000 to 1,100 head. He adds there will continue to be more loss as producers evaluate cattle condition.

“One of the biggest damage is feet,” he explains. “The walls of their hooves start to fall off due to the fire. And sometimes that doesn’t show up for five days.”

How Can You Help?

According to Reuters , other fires have burned thousands more acres in Oklahoma, Kansas and Texas.

In agriculture, community is strong. When one producer hurts we all feel it and, if possible, we step up and help our neighbors in need. Along with prayers, Spare adds the immediate needs are:

Hay
Money (financial support)

In response to producers offering help, Spare shares a list of ways others can support ranchers recovering from the wildfires on social media, including lessons learned from the Starbuck Fire.

“I would like to share what we learned from the Starbuck Fire that, hopefully, will be helpful as you consider making decisions about how to help,” he writes.

Fencing supplies: “After the Starbuck Fire, we learned that if federal funds are used to rebuild and replace fences, the construction requirements to access those funds are very specific regarding type of wire, posts, etc. While the generosity of those giving nine years ago was remarkable, we were limited in how much of the donated resources actually could be used simply because federal loss recovery funds needed to be used, and the donated fencing supplies didn’t meet government specifications.”
Money: “Today, money is the most precious resource and in the greatest need. Many of the ranching operations affected need time to truly assess their losses. Some are finding cattle they first thought to be lost, alive and safe. Others are experiencing the opposite and unfortunately are seeing the losses increase.”
Available pasture and grassland: “If you have pasture available either short term or long term, please reach out to Ashland Community Foundation, Kansas Livestock Association or Ashland Veterinary Center,” he suggests.
Hay: There are designated drop off locations ready to accept loads of hay.

Multiple organizations have stepped up and are organizing supplies and assistance.

• Kansas Livestock Association. KLA is helping connect those wishing to donate with the most suitable drop location. If you’re hoping to donate goods including livestock feed or hay, you can contact KLA at (785) 273-5115, or visit this website . On KLA’s Facebook page you can find posts from feedlots that are offering pen space to wildfire victims.

• The Ashland Community Foundation. ACF is accepting monetary donations to help those affected by the fires in their community. To donate, please visit the ACF website and select “Become A Partner” in the dropdown. Donations are also being accepted at Stockgrowers State Bank or can be mailed to ACF at P.O. Box 276, Ashland, KS 67831.

• Oklahoma Cattlemen’s Foundation. OCF has established a relief fund to help cattle producers who have been affected. As the 501(c)(3) charitable arm of the Oklahoma Cattlemen’s Association, the fire relief fund at the Oklahoma Cattlemen’s Foundation will distribute 100% of received funds to affected cattle producers. You can give online or make checks payable to Oklahoma Cattlemen’s Foundation with “Fire Relief” in the memo line and mail to P.O. Box 82395, Oklahoma City, OK 73148.

• Beaver County Stockyards and Beaver County OSU Extension office. For those willing to donate feed or hay to the Beaver County, Okla., area, visit the Stockyards website or the Extension office website .

• Beaneighbor.org . The Oklahoma Healthcare Authority, provides access to local support including financial assistance, food pantries, medical care, and other free or reduced-cost help. Search for aid in your area at Beaneighbor.org.

Oklahoma Department of Agriculture, Food, and Forestry reminds the public to use caution before bringing hay to northwest Oklahoma to prevent the spread of invasive fire ants. Find out if your county is under quarantine for fire ants on the USDA website

Fire Weather is Not Over: Stay Prepared

The Kansas Forest Service reminds producers there are still months of fire season to come.

“As firefighters continue to mop up or extinguish hot spots along miles of fire line, recovery begins for the communities most impacted by recent wildfires,” the agency says. “Many wildfire managers are already preparing for the next round of fire weather.”

While recovery and readiness are happening at the same time, the forest service share these two tips:

Learn how to prepare your home and property for a wildfire. Proper preparation can help your home withstand a wildfire.
Have a plan when the wildfire is heading toward your home or property.

Texas A&M AgriLife Extension has a Fires & Wildfires website dedicated to providing resources to help prepare for and survive wildfires.

A Note to Survivors

Spare says his message to producers who are recovering from the wildfires is to:

Think beyond today. Plan not only for immediate survival but for summer grazing and next winter’s feed. Recognize that hay now is also about having feed later, since grass is gone.
Don’t be afraid to ask for help. “If you are struggling, reach out to a trusted friend and accept neighbor and outside assistance,” he stresses.

Spare summarizes producers from his area are deeply appreciative and humbled by people from across the country who helped nine years ago and are helping again now, even to the point that local folks feel “almost embarrassed” it happened again.

“But it is life, and we’re going to trust God and go on,” he says.

Your Next Read: Tips for Care Following Wildfire

Global Protein Demand Surges 2% Annually as Producers Navigate Volatile Markets

Thu, 19 Feb 2026 19:28:01 GMT

While global protein demand is growing at roughly 2% annually, livestock producers must navigate a complex landscape of regional shifts, disease risks and policy battles that will define the next decade of production.

“The Global Protein Outlook: Demand, Trade and the Supply Picture” panel discussion during this year’s Top Producer Summit brought together experts from the beef, dairy and pork industries to explore demand, trade dynamics and risks facing the livestock industry today.

Beef, dairy and pork experts explain how foreign animal disease and climate extremes threaten herds and what risk-management strategies producers can use to stay profitable.

(Farm Journal)

On the panel were:

Kenny Burdine, University of Kentucky agricultural economist
Stephen Cain, National Milk Producers Federation (NMPF) and U.S. Dairy Export Council (USDEC)
Renee Strickland, Strickland Ranch & Exports, Inc.
Scott Hays, Missouri Pork Association

Five key takeaways from the discussion include:

1. Global protein demand is structurally strong, driven by population growth, rising incomes and a broad cultural focus on protein.

“Globally, we are seeing an increase in protein demand broadly across the board,” Cain summarizes.

He describes a few demand patterns:

Regions like sub-Saharan Africa and India: demand mainly from more mouths to feed, not big per-capita jumps.
Regions like Southeast Asia and China: both population and per-capita protein consumption have risen sharply.
Developed regions like the U.S. and Europe are in a fortified-protein trend: “We are cramming protein into everything,” Cain describes. “We have protein water on the market now … it’s across the world.”

Plant-based and alternative proteins seem to be a niche.

Burdine explains: “They’ve not taken any market share. It’s still kind of staying in that niche and not impacting the major protein categories.”

Cain adds the dairy alternatives are seeing category declines, with more consumers realizing milk is a whole food compared to the ingredient in an almond beverage.

2. Supply and trade are shifting toward more regionalized production and stronger competitors, but U.S. strengths in productivity and quality remain critical.

On the supply side, Cain explains rising demand does not always translate into equally increasing exports.

“We’ve seen that slow down,” he says. “More of that protein demand is being filled by domestic production, more regionalized players.”

He links this to some pushback against globalism and more inward-looking, domestic strategies. The U.S. remains a key exporter but faces growing regional competition.

Burdine adds while the U.S. has the smallest cow herd since 1961 , productivity gains mean more output per animal. He points out Brazil passed the U.S. as the largest beef producer.

“It’s not that there’s not competition out there, but we absolutely [have] a great advantage here in the states,” he says.

From pork’s perspective, Hays says the U.S. pork supply should stay steady into 2026, while global pork supply is shrinking. He predicts China may decrease 1.4 million sows, Spain is cutting numbers due to African Swine Fever, yet Brazil is continuing to grow its numbers.

3. Risk and resilience — disease, climate extremes and feed quality — are central concerns, making biosecurity, preparedness and careful storage essential.

Hays highlights herd health is the biggest concern for all livestock producers.

“What keeps every producer up is herd health,” he stresses.

He points out to these concerns today:

Porcine Reproductive and Respiratory Syndrome (PRRS): PRRS causes “very, very significant losses” and takes a multiyear recovery
Foreign animal diseases – African Swine Fever, foot-and-mouth disease and New World screwworm .

“Foot and mouth should scare everybody at this conference,” he stresses. “We would lose all of those exports on all of those products, from dairy to beef to pork.”

From the cattle perspective, Strickland adds climate extremes are a concern for ranchers today.

“I also fear the climate change extremes that we’re all experiencing,” she says. “Extreme drought, extreme rains… that’s really challenging for me as a producer.”

More information about disease challenges facing the livestock producers today:

PRRS ‘Still Sucks’: New Strain Plagues Pork Producers in Ohio

Strategies to Help Raise PRRS-Positive Pigs

Is a World Without PRRS Possible? Two Veterinarians Say ‘Yes’

Help Protect the U.S. from African Swine Fever

African Swine Fever: What it means for America if it were to get into the country

What Do Foot-and-Mouth Disease Outbreaks in Europe Mean for the U.S.?

The Smell You’ll Never Forget: A Calf Infested with New World Screwworm

New World Screwworm: An Infestation, Not Infection

4. Consumer behavior shows both opportunity and caution: strong protein demand despite high prices, but some trade-down, weaker foodservice and ongoing debates over “ultra-processed” foods.

Burdine compares today’s protein enthusiasm to past diet waves like Atkins and South Beach, but emphasizes: “Consumer trends are always challenging, but it’s the most encouraging in my career.”

Two features about the demand craze he points out are:

How widespread it is across species and products, including eggs.
Price behavior — despite very high retail prices, demand remains strong.

Burdines explains this suggests a deeper, more durable shift for increased protein demand, not just a short-lived fad.

Cain adds in the protein world trade-down due to inflation and increasing costs is real, especially in foodservice.

He notes lower-income consumers pull back on fast food and quick service, which hurts cheese and dairy demand. Cheese consumption, which usually increases about 2% per year, fell 2% last year, which he says is largely due to weaker foodservice traffic.

Burdine adds that trade-down happens across and within species.

Hays emphasizes the new dietary guidelines are a big win for protein and specifically animal protein.

“We’re excited,” he says. “Pork is at the top on the left-hand side, but it’s more about shifting the conversation. We’re moving away from ‘animal fat makes you fat.’ Meat provides hard-to-replace vitamins and minerals, including in the fat portion.”

He did share concern about how ultra-processed concepts are being used.

“We’ve taken this word ‘ultra-processed’, and now it’s a household word. It is the single unit of measure [for] whether or not we should or should not eat something,” Hays says. “And we don’t even know what the definition of it is.”

He explains if ultra-processed is the only metric, a sausage patty and a honey bun look identical, which is misleading for real nutrition decisions.

Cain adds allowing whole milk in schools is a big win, but schools are facing a higher cost than skim and calorie caps that make menu-balancing harder.

5. Strategic actions for producers: robust risk management, efficiency and quality focus, diversification and a commitment to mentoring the next generation.

Cain encourages producers to use risk management and pricing strategies to help make them viable at today’s prices.

“If you’re not economically viable today, you’re not going to be economically viable tomorrow,” he says.

Burdine adds to think about risk management broadly considering price tools and protection from acts of God. This includes biosecurity strategies and insurance.

“Focus on efficiency and quality to stay competitive in good and bad markets,” he stresses.

Hays asks grain producers to protect feed quality. Poorly stored corn or DDGs (dry distillers grains) can create toxin issues that hurt animal performance and reduce demand.

“Your consumer really needs it to be high quality,” he stresses. “And we’ll buy more of it.”

Strickland encourages producers to diversify their income and not put all their eggs in one basket. Her business includes a ranch, export company and a non-ag title search company.

“When one of them is not doing so well, something else bails me out,” she summarizes. “If you’re in a position that you can diversify just a little bit, it can get you through the hard times.”

The final message was a question: Who are you mentoring and investing in? All producers need to consider how they are going to pass information on to the next generation and help them be successful and thrive.

Your Next Reads:
U.S. Cattle Inventory Hits 75-Year Low at 86.2 Million Head
What Do Consumers Buy in the Meat Aisle When Money is Tight?
New Dietary Guidelines Move Food Pyramid Closer to the Farm

Why Did Chicago Public Schools Ban Pork?

Tue, 17 Feb 2026 23:43:52 GMT

UPDATE: Josh Maschhoff, current past president of the Illinois Pork Producers Association, is traveling to Chicago on Feb. 26 to address the Chicago Public Schools Board of Education. He will be calling for a formal review of the district’s pork prohibition impacting 630 schools that currently cannot serve pork at breakfast or lunch.

Of the 350,000 free meals served daily at Chicago Public Schools (CPS) through the Community Eligibility Provision, none include pork. Despite being a staple in Chicago households, an “illusive” vote during a virtual COVID-era board meeting quietly removed this nutrient-dense protein from the menu.

So why did CPS ban pork? That’s a mystery the Illinois Pork Producers Association (IPPA) is trying to solve.

“We found out in February 2025, really by accident, there is an all-pork ban at all the Chicago Public Schools in our state,” says Jennifer Tirey, IPPA executive director.

IPPA sent Illinois public school food service directors a new resource from the National Pork Board designed to help public schools prepare nutritious, tasty pork dishes for large audiences of people.

“We received a response back from the food service director at CPS,” Tirey says. “It said, ‘Well, thank you for this resource. However, we have a ban on pork and we can’t serve pork – not for breakfast, not for lunch. None of our meals can ever have pork in it.’”

According to the CPS School Wellness Policy , all menu items must be “pork-free.”

A Cultural Disconnect

That means 325,305 students across 634 schools are not allowed to have pork as an offering despite efforts to accommodate other religious, ethnic and personal beliefs of Chicago students.

A high demographic of CPS is Hispanic and African American – approximately 85% or 265,124 students. According to 2024-2025 data, 47.3% are Latino/Hispanic, 34.2% are Black/African American and 11.3% are White. Pork consumption is high among these groups in Chicago, according to data compiled by Numerator, with 79.6% of Hispanic households and 75.8% of African American households regularly consuming fresh pork.

“Those families probably don’t even realize that something they hold so culturally close to them is no longer accessible to their kids,” Tirey notes. “It’s not fair that their children cannot access this valuable protein.”

A Missed Opportunity

CPS participates in the National School Lunch Program (NSLP) and receives USDA Foods, which are provided to school districts at reduced or no cost to help meet federal nutrition requirements. Section 32 and Pork Eligibility Pork products are included in the USDA Section 32 purchasing program, which allows USDA to procure surplus and domestically produced agricultural commodities

“The district is unable to accept or serve USDA-provided pork, and CPS forgoes access to a nutrient-dense, high-quality protein available through federal procurement,” Tirey says. “On a weekly basis, CPS misses out on approximately $5.51 million in federal reimbursements because roughly 39% of students skip lunch and 56% skip breakfast.”

One of the major reasons kids skip meals is because they don’t like what is being served, Tirey points out. At a time when inflation is causing everyone to pull back on spending, can CPS afford not to take advantage of these opportunities to provide a high-quality protein to students?

“CPS’ long-term debt is over $9 billion as of June 30, 2025,” Tirey says. “CPS’s short-term debt is $450 million on top of that.”

Allowing pork within CPS meal planning could improve program flexibility and align with federal procurement systems already designed to help districts manage costs, she adds.

“For example, most people think of sausage as pork sausage,” Tirey says. “By swapping out a pork sausage patty for a beef sausage patty at breakfast alone, it would save CPS $1.2 million over 180 days.”

Nutrient-Dense Protein

CPS dietitians indicated to IPPA through emails they were unaware of the original reasoning behind the pork ban. Although religious accommodation was suggested as a possible basis, there is no evidence in the record this was ever a consideration. CPS routinely offers multiple entrée options.

“We met with CPS nutrition leadership to share that pork is a high-quality, nutrient-dense protein that is culturally relevant to CPS students while being affordable and operationally feasible,” Tirey says. “Despite initial openness to discussion, CPS later declined to pursue any consideration of pork menu offerings due to the existing CPS policy.”

The 2025–2030 Dietary Guidelines for Americans, issued in January by USDA and Health and Human Services, emphasize the importance of adequate daily protein intake and encouraging consumption of nutrient-dense protein foods as part of healthy dietary patterns.

“Updated guidance reflects growing consensus that higher protein intake supports child growth, muscle development, satiety and overall health,” she says. “The guidelines recognize a range of animal and plant protein sources, including red meat — as appropriate components of a balanced diet when prepared and served in nutrient-dense forms.”

Pork qualifies as a nutrient-dense protein because it provides essential nutrients such as high-quality complete protein, iron, zinc and Vitamin B, including B12. It also provides choline, which is important for brain development in school-aged children.

According to a research article in the Proceedings of the National Academy of Sciences of the United States of America , high relative energy requirements for children and adolescents ages 2 to 19 years signify micronutrient density needs are below mean global nutrient density needs across all life stages for folate, zinc, and vitamins A and B12, though calcium density needs remain high to support skeletal growth. Entering puberty, adolescent girls ages 10 to 19 also show increased iron density needs (11% higher than the global mean).

Chicago Families Deserve a Choice

“Families should get to decide what works for their kids,” Tirey says. “We are asking for a policy review focused on choice and inclusion. Menus should reflect many cultures and preferences. Pork is a nutrient-dense protein option that is affordable and adds to a well-balanced meal that works within a school’s budget.”

IPPA is requesting the following action from the CPS Board:

Initiate a formal review of the Local School Wellness Policy provision prohibiting pork.
Direct staff to identify the original rationale and supporting documentation for the ban.
Consider input from nutrition experts, food service partners and community stakeholders.
Evaluate whether pilot programs or limited menu testing are appropriate.

What do parents want from school meals? According to Tirey, a mother of two, it starts with enough protein to keep kids full and focused and nutrients that support energy and learning. As a parent, she desires affordable options that don’t sacrifice quality. Most importantly, she wants meals kids will actually eat.

“Pork provides high-quality protein that helps kids stay full longer,” Tirey says. “Pork provides iron and B12 support brain development and energy, in addition to thiamin that is essential for growth and metabolism. In a time when school food budgets are stretched, pork provides an affordable option that doesn’t sacrifice nutrition.”

Senator Celina Villanueva (D-Chicago), a former CPS student, is sponsoring SR 625 calling for CPS to review the ban along with Rep. Sonya Harper (D-Chicago), House Ag Chairwoman, who is sponsoring HR 625 . Both have districts that represent CPS.

The legislators say a policy review is warranted for five reasons: alignment with current nutrition science; cultural inclusion and equity; student choice and accommodation; fiscal responsibility and transparency; and governance.

(Photo by Taylor Flowe on Unsplash)

Inconclusive FOIA Requests

Since February 2025, IPPA has submitted Freedom of Information Act (FOIA) requests to CPS to find out why this policy was implemented. CPS declined to comment to Farm Journal’s PORK’s request for a response.

“The vote was made during a virtual board meeting, and the update to the wellness policy was voted on consent calendar,” Tirey explains. “There was no verbal discussion during that board meeting about that particular change. To be quite honest, a lot of the comments were about COVID and how to get students back to school. But in the middle of all that, this ban was implemented.”

The facts don’t add up. Even CPS board members haven’t been able to explain why there is a ban on pork, she says. Both FOIA requests filed with CPS came back with inconclusive findings.

“The last thing we want to do is approach an issue without having all the facts,” Tirey says. “What we are really hoping to find out is how we got to this point. At this juncture, we are working with the Illinois Attorney General’s office to help narrow our focus even further, because the second FOIA response said that the responses were too many for them to share because of the number of keywords.”

On Feb. 4, Tirey sent an email to every CPS Board of Education member regarding CPS’s policy that prohibits all pork products in school meals. Although IPPA was not selected through the lottery system to speak at the January board meeting, Tirey wanted to make sure the board was “aware of our position and concerns.” IPPA’s position statement can be found here on the CPS website.

IPPA will register again for the Feb. 26 meeting, of which five are in the lottery.

“We haven’t solved the issue yet,” Tirey says. “But I’m a pretty driven individual and I’m going to keep working until we get pork back on the menu in Chicago Public Schools.”

The Cattleman's Call That Never Fades: Scott Wolverton’s Journey From Farm to Fame

Wed, 11 Feb 2026 14:08:43 GMT

For Scott Wolverton , the path to Nashville didn’t begin under bright stage lights or inside a recording studio. It started on a cattle farm in southeast Nebraska — where early mornings, livestock chores and county fairs were simply part of everyday life.

Raised on a cow-calf operation in Seward, Neb., Wolverton grew up immersed in agriculture. He started taking guitar lessons when he was 10. He says music was always there, but it wasn’t always the priority.

“I grew up on a small cattle farm,” Wolverton says. “We have a cow-calf operation back home. I grew up playing music here and there, but it really took the back burner to football, baseball, wrestling, 4-H events, showing cattle and doing all that stuff.”

Agriculture wasn’t just something Wolverton participated in. It was embedded in his family.

“My dad’s a veterinarian back home in Seward. He has a small cow-calf operation, K.A.W. Red Angus, and that’s what we would show cattle through and do all that stuff, 4-H projects,” Wolverton says. “My mom works for 4-H Extension out of Seward County. She helps with after-school programs for kids. She helps the county fair set up, running this county fair, hiring judges, all the livestock shows. She does a lot of that.”

Wolverton, his older brother and twin sister were raised around livestock, showing both Red Angus cattle and horses. It was those experiences on the farm and showing livestock that prepared him for the challenges of building a career in Nashville.

“I feel like I learned a lot about responsibility and work ethic just through working with animals, working with my dad and my siblings on the farm and doing just everyday things out there,” Wolverton says.

(Provided by Scott Wolverton)

A Chance Introduction That Changed Everything

Growing up, Wolverton’s interests were split between 4-H and athletics. Baseball, in particular, became a major focus. In college, he majored in agronomy — a natural extension of his agricultural upbringing — while also pursuing baseball seriously enough that it eventually became his career. Wolverton coached at Hutchinson Community College in Kansas, and during that time, he quietly began recording music on his own.

What he didn’t expect was that a casual connection would open a door he never saw coming. The coaches he worked with introduced him to a man who would eventually become his manager.

That manager, Zach, happened to be in Hutchinson one night when an opportunity surfaced almost out of nowhere — a chance for Wolverton to open for country artist Riley Green in Salt Lake City the very next day.

“I was like, ‘OK, that’s awesome. I don’t know if I’m going to get there. That’s about 21 hours away,’” Wolverton says. “And he said, ‘We’ll just fly you out, and then fly you back on Friday.’ And so I flew out Thursday morning, played the show Thursday night, and flew back on a Friday morning. And I’m back in time for practice that afternoon.”

The experience was fast, surreal and life-altering for a farm kid from Nebraska.

“It was kind of surreal in the moment. The Riley Green thing kind of came out of the blue,” Wolverton says. “And it was one of those things where you’re kind of like, it happened so quickly. In the moment I was kind of like, ‘Is this really where I’m at right now?’ Because it happened in less than 24 hours. I was on a plane and back in Kansas.”

That moment set Wolverton on a new path — one that eventually led him to Nashville and a full-time pursuit of country music. But even as his career shifted, his connection to agriculture never faded.

(Provided by Scott Wolverton)

His Inspiration

Wolverton says his main inspiration as a songwriter comes from home and how he was raised — the work, love and lifestyle he learned growing up around cattle.

“A lot of my inspiration comes from home,” Wolverton says. “It comes from where I grew up, what I grew up doing, that west country life, I guess. It’s very simple, but a lot of it has to do with work ethic, my faith, that kind of lifestyle.”

View this post on Instagram

A post shared by Scott Wolverton (@scottywolverton)

His Most Personal Song Yet

One of his most personal songs, “ Cattleman’s Call ,” draws directly from his upbringing and a sound that defined his childhood.

“My dad has always done that cow, the ‘come-boss,’ cattle call, and it’s always been such a fascinating thing to me because growing up as a little kid, you hear your dad scream and you’re like, ‘What was that?’” Wolverton explains. “And then you kind of learn about it, but it’s so amazing the cows always come right when he calls. They’ll perk their heads up and you can see them just start walking because they know they’re going to get taken care of.”

That cattle call became more than a memory. It became a metaphor and a message.

“My parents have been my rock throughout college baseball and just life in general,” he says. “My dad’s always called me and he’s always been very reassuring of, ‘Hey man, if anything ever happens, you fall flat on your face, you can always come home.’ And so, I tried really hard to relate that cattle call to that feeling, and that’s kind of where that inspiration really came from.”

Released last summer, “Cattleman’s Call” serves as both a tribute to his father and a reflection of the values Wolverton learned growing up in agriculture — values that continue to guide him in an industry that demands persistence and grit.

“Working in any branch of agriculture, a lot of it is hard work. It takes a lot of discipline, it takes a lot of hard work, it take a lot know-how or ‘figure it out,’” Wolverton says. “And the music industry is not a whole lot different from that. It’s really difficult. There’s a lot people doing it. You kind of got to find a way to stand out. And I feel very prepared in that way through the hard work and the dedication that I learned through working with animals, through working on the farm.”

From cattle country to country music, Scott Wolverton’s journey is rooted in the land and shaped by the lessons learned on a Nebraska farm. No matter how far the road takes him, the call of home is never far away.