Dairy

Chocolate Reclaims the Top Spot as America’s Favorite Ice Cream Flavor

Thu, 30 Apr 2026 19:14:45 GMT

Chocolate is back on top as America’s favorite ice cream flavor, according to the International Dairy Foods Association (IDFA) National Ice Cream & Frozen Novelty Trends Survey. After briefly ceding the No. 1 spot to vanilla in 2024, chocolate has reclaimed the lead in 2026. Butter pecan also continues its climb, moving ahead of vanilla among U.S. consumers.

The biannual survey reflects responses from more than 2,200 U.S. adults and tracks how Americans choose ice cream and frozen novelties, from flavors and formats to toppings and traditions.

IDFA’s latest results point to a mix of nostalgia and indulgence shaping consumer preference. Classic flavors remain strong, while richer, more decadent options continue gaining traction.

Top 5 flavors among U.S. consumers:

Chocolate
Butter Pecan
Vanilla
Cookies and Cream/Oreo
Caramel/Salted Caramel

Compared with previous years, the rankings show continued movement toward richer, mix-in driven flavors, while traditional staples still anchor the category.

“Americans’ love for ice cream is as strong as ever,” says Michael Dykes, D.V.M., president and CEO of IDFA. “From timeless favorites like chocolate and butter pecan to newer indulgent options, ice cream continues to bring people together and create moments of joy across the country. As we look ahead to National Ice Cream Month, it’s clear this remains a staple in American life.”

The Sweetest States: Where America Loves Ice Cream Most

Other findings from the survey show how consumers enjoy their ice cream:

Cone preference leads among formats, with 40% of Americans choosing cones, followed by sandwiches at 24% and mini cups at 14%.

(Source: 2026 IDFA National Ice Cream & Frozen Novelty Trends Survey)

Waffle cones or bowls remain the most popular vessel across generations, with Gen Z splitting more evenly between bowls and waffle bowls compared to older groups.

Hot fudge ranks as the top topping at 31%, followed by whipped cream at 27%, caramel sauce at 21%, and chocolate sauce at 18%. Flavor remains the primary purchase driver, with 70% of consumers saying it is very important, ahead of price and portion size.

When asked about iconic ice cream memories, respondents most often pointed to neighborhood ice cream trucks, followed by birthday ice cream cakes and visits to local scoop shops.

Carving a New Path: How Wisconsin Native Transforms Cheddar into a Canvas for Dairy Advocacy

Thu, 26 Mar 2026 20:13:31 GMT

Most people look at a 40 lb. block of cheddar and see an ingredient. Vicki Janisch sees a canvas and a way to stay rooted in dairy, even after her family stepped away from milking cows.

In the last few years, the Wisconsin native has built a one‑of‑a‑kind career as a professional cheese carver. Her work has shown up at weddings, college sports announcements, major dairy events and even tied into the NFL Draft.

But if you ask her, it’s less about the spotlight and more about staying connected to the industry that shaped her.

The Day Carving Found Her

The idea first took shape during a normal day at the office. Janisch was working at Dairy Farmers of Wisconsin when Sarah Kaufmann, a skilled cheese carver from California, stopped in to carve for a project.

Curious about how it all worked, Janisch asked if she could come over and see the process for herself. Watching the carving up close stopped her in her tracks. Seeing the tools, the technique and the transformation from a simple block of cheese into a detailed sculpture lit a spark inside her that she couldn’t quite shake.

“I fan girled hard,” Janisch says with a laugh. “I was just in awe of what she could do and what she starts with. I thought, ‘This is the coolest thing ever! You get to carve cheese?’ I mean, cheese already tastes good, but now you get to put your artistic spin on it. That’s sounds like the best job in the world.”

Watching Kaufmann work, Janisch began asking all sorts of questions: What tools do you use? What cheese do you use? How do you turn this into a business?

After a steady stream of questions, Kaufmann smiled and offered a simple solution.

“[Sarah] goes, ‘Well, why don’t you come and carve with me tomorrow?’” Janisch recalls. “It was my birthday, and I had already taken the day off. So, I thought, ‘Yeah, why not? I’ll go.’”

The next day, Janisch spent several hours carving alongside Kaufmann and quickly realized how absorbing the craft could be.

“You can really lose track of time when you’re doing it,” Janisch says. “It’s such a fun medium to work with, and I loved just getting the chance to try it for myself.”

That night, she went home and ordered her own tools.

“I didn’t really tell anybody that I was doing it,” Janisch laughs. “I just wanted to carve for fun. I ordered some clay carving tools off Amazon and played around with some cheese I had in the fridge. I had no idea it was going to escalate as quickly as it did.”

(Photo Provided By Vicki Janisch)

A Carving Career Takes Shape

After that first experience, carving became something she kept returning to. Before long, friends and family started to hear about her new hobby. One of those conversations turned into an unexpected opportunity.

“A friend of mine came to me and said, ‘Hey, I know you’ve been doing this. Do you want to do my niece’s wedding? Would you be up for making a cheese wedding cake?’” Janisch remembers. “And I’m like, as my first project, this sounds awesome. But I have no idea what I’m doing.”

After saying yes, she sourced a 40 lb. block of cheddar and some wheels and built a tiered cheese “cake.” The display quickly became a major hit with guests and showed Janisch just how much excitement a carved cheese centerpiece could bring to an event.

(Vicki Janisch)

“As things kind of progressed and friends and families started hearing what I did, I started to get more requests,” Janisch says. “It was all through word of mouth, and the list of projects continued to grow.”

As more projects came her way, Janisch’s late-night hobby grew into something bigger, and with it came a larger time commitment. After a while, it became clear if Janisch wanted to keep carving, she would need to make some changes.

A Leap of Faith and an LLC

“Two years ago, I made a big leap of faith and decided I needed to change my routine,” Janisch says. “I have two really active kids who I wanted to spend more time with, and I was ready to create a new path for myself.”

After some reflection, Janisch left her 9-to-5 job to launch her own business, Janisch Creative, where she works as a creative and digital communications director. That change gave her the flexibility she needed while staying connected to communications, and her cheese carving business became the creative outlet that balanced everything else.

Originally, when she made the big jump, she promised her husband the cheese carving projects would stay small. But now, she jokes her definition of small has changed.

“I told him, ‘It won’t get out of hand.’ But I think our perspective of small keeps changing,” she laughs. “But it’s been so fun doing all of this as a family. Having my kids around to see what their mom can do has been pretty cool.”

(Vicki Janisch)

Respect for the Product

Janisch now runs her cheese carving business with a producer’s mindset: Respect the product, respect the people behind it and don’t waste what they’ve made.

“When you think about the craftsmanship that goes into cheese, it’s already so good on its own,” she says. “And then I’m blessed to be able to put my creative spin and artistic stamp on it.”

But it also means she has to carefully manage the product to keep the cheese fresh. That started with her first business purchase.

“My first business expense was a refrigerator,” she laughs. “Most Midwesterners have a beer fridge. We have a cheese fridge, and it’s stacked with insane amounts of cheese just waiting to be carved.”

While carving the cheese, she also had to figure out what to do with the scraps. It was her firm belief nothing should go to waste.

(Vicki Janisch)

“When I’m carving for an event, I’ll box up some of the scraps for people to eat on a charcuterie board or for the company to utilize,” she says. “But if I’m doing a living carving, those scraps can’t be eaten. So, I bring them back home and feed them to my chickens.”

Of course, mistakes still happen, and sometimes a piece of the sculpture doesn’t turn out as planned. Luckily, the cheese makes for a tasty medium to work with.

“If I mess up, we eat it,” she laughs. “There is no waste. We just have grilled cheese for a month.”

As her carving career continues to grow, Janisch has made a point to stay connected to the local cheese crafters who inspire part of her work.

“I’ve made it a really solid goal to work with cheese companies in Wisconsin,” she says. “I worked with over 20 cheese companies last year, and I’ve gotten to form personal relationships with those who are making the cheese.”

Those relationships have also helped her learn an important lesson. When it comes to carving, the type of cheese matters just as much as the design.

(Vicki Janisch)

Her Favorites

Even after years of experience, not every cheese behaves the same. Different textures and inclusions means Janisch has to adjust her approach.

“There are some cheeses that are more difficult to work with than others, but I just have to adjust how I handle it,” she says. “The tools I use are different for different cheeses. For some of the flavored cheeses, like pepper jack, where there’s items mixed in, you have to handle things differently.”

That’s where her relationships with Wisconsin cheese makers becomes critical. Texture, moisture and aging all influence whether a design holds its shape or begins to crumble.

“Cheese makers can make low moisture and aged cheeses. But if they’re aged too long, they don’t work as well for carving,” she explains. “I’ve found my sweet spot is usually a 90-day aged cheddar.”

Having conversations with cheese makers allows her to plan each project with the right product from the start.

“Because these cheese makers have it so dialed in, we can talk the science behind the cheese that I need. I’m not having to source just a random block of cheddar. I can go and find cheeses that I know are going to hold up for the project.”

Fortunately, Janisch has yet to meet a cheese she doesn’t like and is willing to give just about anything a try.

“Blue cheese is on my bucket list,” she laughs. “But I don’t think I’m ready to chase after it just yet.”

Over time, finding her favorites has become less about a single variety and more about matching the right cheese to the right project. Whatever the choice, she’s thinking about both the carver and the consumer.

(Vicki Janisch)

Connecting Farmers, Cheese and Consumers

While cheese carving has become a new adventure for Janisch, her connection to the dairy industry runs deep. She grew up on her family’s dairy farm in southern Wisconsin, participating in 4‑H and showing animals at local fairs. That hands‑on experience and dirty‑boot roots instilled in her a natural sense of advocacy and a pride in the industry that now helps her connect with consumers through her cheese carving.

“I love having the opportunity to tie it back to the farmers,” she says. “Growing up on a dairy farm, I understand that once you ship milk, it becomes products like cheese. But a lot of times, farmers don’t talk about what happens after that.”

For Janisch, that connection between the farm and the finished product is an important part of the story she hopes her work helps tell.

“Consumers want to know that they’re supporting dairy farmers, and they do that through the products those farmers help produce. I can talk to consumers about the farmers, the cheese and the cheese makers,” Janisch explains. “It’s one thing to be able to talk about cheese carving, but I’m able to tell more of the dairy story when I go to some of these events.

Her role, as she sees it, is to bridge the gap between the people who make the milk and the people who enjoy the finished product. And even though her family no longer milks cows every day, Janisch says cheese carving keeps her anchored to a larger purpose.

“This lets me be part of something bigger than myself,” she says. “When we were dairy farming, it wasn’t just about our farm, it was part of a larger story. Cheese carving helps me stay connected to that.”

(Photos Provided By Vicki Janisch)

Craft and Connection

Today, when Janisch picks up her carving tools, she’s doing more than shaping cheese — she’s celebrating the craftsmanship behind the product and the farmers who make it possible.

Her client list now reads like a seasoned professional’s portfolio rather than a hobbyist’s. Some of her standout creations include:

The Lombardi Trophy for the 2025 NFL Draft
The University of Wisconsin Men’s Basketball schedule
Musical notes for events at the Grammys
Showpieces for state food festivals
Custom carvings for major industry events

What began as curiosity has grown into a creative way to stay connected to the industry that shaped her.

“I never would have imagined that any of this was possible,” Janisch says. “But I leaned into the power of saying ‘yes.’ And it’s been the most amazing journey.”

And with every block of cheese she transforms into something special, Janisch knows she’s helping tell a story that starts long before the carving ever begins.

Wisconsin Dairy Farm Faces Rare Milk Dump During Brutal March Blizzard

Thu, 19 Mar 2026 21:32:07 GMT

A powerful March blizzard brought parts of Wisconsin to a standstill, blanketing roads, cutting off access, and forcing one dairy farm into an extraordinary decision.

Even as the storm shut down everything around one dairy farmer, it couldn’t stop the work, or the heart, of this farm family in Manawa, Wisconsin.

Whiteout conditions made travel impossible across the region, and for Chris Henschel, a dairy farmer in Manawa, the storm quickly turned from difficult to unprecedented. The March blizzard forced a decision he says he never expected to make.

“I would say this is probably one of the worst ones I’ve ever seen,” Henschel says.

Snow drifts reached five to fifteen feet high, and roads were impassable for roughly 36 hours. Milk trucks couldn’t get through, and employees couldn’t reach the farm, leaving the Henschel family to run everything on their own.

“The wind was huge because anytime you would plow anything, it would drift right back closed. So actually it basically wasn’t safe for drivers to be out… just my family trying to run everything by ourselves,” Henschel says.

With no way to move milk off the farm, the family was forced to make a decision no dairy farmer wants to face.

“Yes, we ended up dumping basically almost a day’s worth worth of milk because nobody could get here And have you ever had to dump milk before? We personally have no, we’ve never had, we’ve heard of other farmers having to do it, but we have never had to do,” Henschel says.

Even as the milk was lost, the cows were still cared for through the storm. Thanks to robotic milkers, the herd remained on schedule, but the human effort behind the operation became the biggest challenge.

“We milked with robots. So we did not have, our cows did not, it was more impact on our, the people, you know, just trying to get to the barn to take care of the cows and get the cows fed, you know, they did get fed a little late yesterday, but yeah, more, more so on the people than the cows. We made sure that cows were taken care of,” Henschel says.

While the financial impact remains uncertain, the storm tested the limits of the entire family and revealed just how far they were willing to go.

Ten-year-old Jack and six-year-old Elliot joined their parents in braving the blizzard, helping feed the cows and keep the farm running.

“Just getting around, getting the cows fed, you know, trying to open things up. So we could get the cows fed and get, you know, everybody taken care of and trying to keep everybody dry and clean. And yeah, that was a big truck, big struggle,” Henschel says.

Chris Henschel, Dairy Farmer, Manawa, Wisconsin

(The blizzard earlier this week created blinding conditions. With roads closed and employees unable to make it in, Henschels two sons stepped in to help. )

Through the wind, drifting snow, and near-impossible conditions, the family pushed forward—ensuring the cows were fed and cared for even when simply reaching the barn was a challenge.

“Dad’s still plowing some snow, but just kind of cleaning some things up, but yeah, everything’s pretty much back to normal,” Henschel says.

It was a storm Henschel says was worse than the blizzard of 2018, and one he hopes never to see again. But it also became a powerful reminder of the resilience of farm families—where grit, teamwork, and family come together when it matters most.

The Politics of the Plate: How Voter Sentiment is Reshaping the Ag Landscape

Wed, 28 Jan 2026 15:15:31 GMT

The road to the 2026 midterms runs directly through the dairy aisle. At the International Dairy Foods Association Dairy Forum in Palm Springs, Calif., Morning Consult’s lead U.S. politics analyst, Eli Yokley, delivered a high stakes briefing on the cultural forces currently driving the American voter. From the surprising bipartisan popularity of the “Make America Healthy Again” movement to a softening public stance on agricultural labor, Yokley’s data outlines how the dairy industry can leverage its position at the intersection of nutrition and necessity to navigate an increasingly complex political landscape.

The “MAHA” Momentum and the Milk Moment

Yokley began with a surprising revelation: While voters historically distrust the Republican party on general healthcare policy, the “Make America Healthy Again” (MAHA) agenda is a notable exception.

“Voters just don’t trust Republicans on healthcare in the traditional sense,” Yokley notes. “But the MAHA agenda, specifically as it relates to food, is remarkably popular. It’s working on bipartisan territory.”

According to Morning Consult data, the favorability of the MAHA agenda remained steady throughout 2025. Voters associate the movement with improving food access and reducing harmful additives rather than vaccine skepticism. This “big moment for milk” is rooted in a return to natural, whole foods. Interestingly, Yokley points out a significant gender divide. Men across the political spectrum view whole milk as “generally good for you,” women, who still perform the majority of grocery shopping, are slightly more skeptical. However, a quarter of all grocery shoppers expressed a willingness to pay more for “natural” or “whole” products, a trend driven by high-earning suburban parents who will be the ultimate deciders of the 2026 midterms.

The Inflation Disconnect: Groceries as a Political Weapon

The most significant headwind for the current administration is the economy, specifically the “grocery store” voter. Yokley argues the administration’s focus on tariffs is increasingly out of sync with voter concerns.

“Voters perceive big price increases in groceries more than any other category,” Yokley says. “Groceries are the biggest driver of voter concern this year. It activates people across all income levels.”

For the dairy industry, there is a silver lining: Dairy products are still perceived as relatively affordable compared to bread, fruits and vegetables. And while, prices of fruits and vegetables have actually remained remarkably stable , dairy’s perceived “affordability halo” gives the industry a level of credibility when engaging with policymakers. Voters are far more likely to blame trade policies and immigration enforcement for rising food costs than they are to blame the farmers themselves.

The Immigration Leverage Point

One of the most delicate issues for the dairy industry is immigration, and Yokley’s data suggests a surprising shift in public sentiment. While the political rhetoric around border security remains fiery, the American public’s view on agricultural labor is softening.

“There is an openness among the American people to the idea that these kinds of workers are important to the economy, especially in this inflationary environment,” Yokley explains.

The share of voters who believe there is “about the right number” of seasonal or lower-skilled workers has increased, while the share of those who believe there are “too many” has stalled. This creates a strategic leverage point for the dairy industry to advocate for reform, framing it as a solution to food inflation rather than a purely political issue.

The CEO Conundrum: Public Silence Versus Private Action

Yokley also addressed the role of business leaders in this volatile climate, describing it as a pickle. Morning Consult data shows only a third of voters want to see CEOs speaking out publicly on issues such as trade or immigration. In fact, public attacks on the administration can be more harmful among a leader’s own base than helpful among the general public.

The solution? Private action and the power of trade associations.

“Voters are much more open to private action and lobbying,” Yokley says. “They get that this happens. It underlines the importance of trade associations like IDFA to provide the political cover that individual CEOs might not want to risk.”

Forecasting 2026 and Beyond

Looking ahead to the midterms, Yokley described a “split” reality. The Senate map currently favors Republicans, with high-profile races in Georgia (Jon Ossoff) and Maine (Susan Collins) serving as key bellwethers. The House, however, remains a toss-up, with Democrats needing only a three-to-four-point advantage on the generic ballot to reclaim control.

Finally, Yokley cast an eye toward 2028, noting that California Governor Gavin Newsom is a figure to watch. Newsom’s “fiery rhetoric” and “Trump-style” engagement are activating young voters in a way that feels authentic to the Democratic base.

The Bottom Line for Dairy

Yokley’s concluding message was one of optimism for the industry. In a deeply divided country, milk remains a “wholesome, accessible staple” that doesn’t trigger as much discord as other issues.

“The American people don’t hate milk,” Yokley concludes. “The industry is positioned at the intersection of nutrition and affordability — the two things voters care about most.”

Your Next Read:
IDFA President Outlines Top 5 Priorities For The $800B Dairy Industry’s Future

How An ICE Raid Cut This Dairy's Workforce By More Than Half

Wed, 21 Jan 2026 17:53:19 GMT

Like many of their fellow dairy farmers, Rodney and Dorothy Elliott, owners of Drumgoon Dairy, grapple with securing reliable labor. Nestled in the small town of Lake Norden, S.D., their labor headaches intensified this past spring when their 6,500-cow dairy operation experienced a federal Department of Homeland Security audit that led to the immediate termination of 38 employees. The Elliotts were left with 16 workers.

“We didn’t just lose employees — we lost years of experience, skills, knowledge and a team culture that we had built over the past 10 years or more,” Dorothy says.

The audit findings revealed several workers had inaccurate, outdated or incomplete documentation regarding their U.S. citizenship status or work permits. For the Elliotts, the raid brought to light a critical issue that many farms and ag businesses face today: The complexities of immigration policy impact workforce availability.

The Elliotts fear for the future, not only for their own dairy, but for the industry at large. Immigrant workers are critical to dairy operations, representing over half of all dairy farm labor and contributing to 79% of the U.S. milk supply, according to the National Milk Producers Federation.

“Basically, we’ve turned off the tap, but we’ve done nothing to create a solution to find employees for the dairy industry,” Dorothy says.

(Drumgoon Dairy)

The urgency for immigration reform is exacerbated by the fact Americans are typically unwilling to undertake these demanding jobs, says Rick Naerebout, CEO of the Idaho Dairymen’s Association.

“This is bigger than just a dairy issue, this is a feeding America issue, which is national security. Roughly half of all on-farm labor in America is unauthorized. We cannot feed ourselves as a country without these workers,” Naerebout says. “One of the lessons we learned from WWII is that a country that cannot feed itself without imports is at greater risk from their enemies.”

(Drumgoon Dairy)

A Sustainable Future Requires a Sustainable Workforce

The Elliotts’ journey began in northern Ireland, where they managed a small dairy farm restricted by stringent government regulations. Frustrated by the limitations and lured by an enticing marketing campaign from the South Dakota Department of Agriculture, the family took a leap of faith. They left Ireland, aspiring to transform their modest 140-head operation into a modern, sustainable dairy farm.

Their vision extended beyond business growth — they also set their sights on building an operation that offered future generations a chance to return to farming.

“We’ve achieved our goals that we set out for ourselves: Build a dairy, milk cows and grow the dairy industry in South Dakota,” Dorothy says. “Is it a sustainable goal if there’s nobody to work on these dairies? No. All the time, money, effort, investment and hard work that has gone into it will be null and void if there isn’t a workforce.”

With firsthand experience, Elliott empathizes with her workforce, many of whom are Hispanic immigrants. Elliott gained citizenship shortly after relocating to the U.S., and her husband followed suit, becoming a citizen eight years after they moved.

“We’re facing a reality where all our employees are doing is working. They’re filling positions that are, at present, not being claimed by American workers,” Dorothy reflects.

Her statement sheds light on the essential roles immigrant laborers play across the agricultural landscape, highlighting the gap between workforce demands and available labor supply.

“I want people to understand that dairy farms don’t choose to hire undocumented workers. We all have to hire following state and federal guidelines,” Dorothy says. “Everyone who was hired on our farm had to have a state or federally issued ID card and a Social Security number. Some of these employees had been working without any flags being raised for over 10 years. They were paying all the state and federal taxes we are required to collect.”

(Drumgoon Dairy)

Automation Still Requires Human Touch

Despite adversity, the Elliotts push forward. Nearby farms offered temporary assistance following the raid, and they continue to heavily invest in both local and international workforce recruitment. Although automation seemed a promising alternative at one point, the prohibitive costs and disappointing results led to the sale of some equipment.

Drumgoon Dairy installed 20 robots in 2020. They hoped to recruit students and graduates from Lake Area Technical College’s robotics program to maintain the equipment. They’ve advertised maintenance positions, but the response has been disheartening. As of now, “no one,” according to Dorothy, has stepped forward to fill these roles.

Given the high costs associated with running and servicing the robots, the family decided to remove them.

(Drumgoon Dairy)

A National Security Crisis

Drumgoon Dairy’s challenges are not isolated. Since President Trump’s crackdown on immigration started a year ago, ICE Raids have happened all across the U.S. While numbers specific to the agriculture industry aren’t available, according to the U.S. Immigration and Customs Enforcement , the number of people in immigration detention in the U.S. hit an all-time high as of Dec. 14, 2025, at 68,400 people.

It’s been nine months since the ICE raid at Drumgoon Dairy. While the Elliotts now have a full workforce, they’re not operating with the same level of experience, skills and knowledge.

“I feel that the Republican Party has run on this promise of immigration reform and encouraging new businesses to come and set up businesses in the U.S.,” she says. “Since we started dairy farming in 2006, the only people coming to work on dairy farms have been from the Hispanic community. I now see local construction businesses, factories, landscaping businesses and other ag businesses all using Hispanic workers. Where is the reform? What has been done to facilitate a sustainable workforce?”

Your Next Read: What To Do If ICE Comes Knocking On Your Door

Whole Milk is Back: The Dairy Farmers Who Witnessed History, and the Whirlwind Trip to Get There

Fri, 16 Jan 2026 22:24:37 GMT

What would you do if the White House called and asked you to get on a plane the next day to be part of a bill signing? For several dairy farmers this week, that whirlwind invitation became reality.

Nutrition shouldn’t be controversial. It’s common sense. #DrinkWholeMilk pic.twitter.com/le9vHOWXqs
— Dept. of Agriculture (@USDA) January 15, 2026

The occasion? President Donald Trump signing the Whole Milk for Healthy Kids Act into law, legislation aimed at giving students across the country access to whole milk in school lunches, a move the administration is calling “common sense” for both nutrition and parental choice.

“Whether you’re a Democrat or a Republican, whole milk is … a great thing,” Trump said during the signing, surrounded by farmers, legislators and a giant bottle of milk on the desk. “I’m delighted to sign the Whole Milk for Healthy Kids Act into law, which is very important for our farmers and maybe even more important for the people that drink milk.”

USDA Secretary Brooke Rollins highlighted the nutritional benefits, noting that the law allows schools to expand milk offerings beyond low-fat or nonfat options within just a few weeks.

“It’s a big announcement for our schools and our children,” Rollins said, emphasizing that the law empowers parents to make milk choices for their children without requiring medical exemptions.

🖊️ INTO LAW: President Donald J. Trump signs the Whole Milk for Healthy Kids Act, ensuring millions of children have access to high-quality milk in schools.

MAKE AMERICA HEALTHY AGAIN 🥛🐄 pic.twitter.com/VUI36QKgnU
— The White House (@WhiteHouse) January 14, 2026

For New Mexico dairy farmer Tara Vander Dussen, a fifth-generation dairy farmer and host of the “Discover Ag” podcast, she didn’t just experience the White House for herself; she actually attended the signing with her two daughters, making sure the experience was unforgettable.

“Oh my gosh, it was such a whirlwind,” Vander Dussen tells U.S. Farm Report. “I got the call on Monday, and within 24 hours, I needed to be in D.C. Thankfully, my mom packed everything in less than three hours so we could make it. I was on vacation with my husband, so it was a crazy scramble, but we made it.”

View this post on Instagram

A post shared by Tara Vander Dussen | New Mexico Milkmaid (@taravanderdussen)

Van Dussen says she almost turned down the invitation, as she was already on a trip and her girls were back at home in New Mexico, but she knew this was a once-in-a-lifetime opportunity she needed to make a reality for her family.

“Not only was it an incredible opportunity to meet the president, for the girls to meet him, but this is a huge win for dairy farmers across the country, a huge one for school-aged kids that depend on school lunches,” the New Mexico dairy farmer says. “And Trump, I think, said it best when he said, this is common sense. Why can’t kids have whole milk? And it’s not just a win for a whole milk; it’s also a win for parents’ choice. So before this bill was passed, if you wanted to have your kids have an alternative milk option, you had to have a sign to know from a doctor. Now parents can make that choice themselves.”

A really special moment with a fifth-generation dairy farmer, @TaraVanderDussn, and her two beautiful little girls yesterday (who already plan to be the SIXTH generation!!) — all headed to the White House for a big win for kids and real food. 🥛🐮🐄

With the Whole Milk for… pic.twitter.com/9RFoGbwDIC
— Secretary Brooke Rollins (@SecRollins) January 15, 2026

The White House signing included farmers from operations of all sizes. USDA highlighted attendees like William Thiele, who milks 40 to 60 cows in Butler County, Pa., and Jamie Witcpalek, of Pagel’s Ponderosa Dairy, LLC from Wisconsin, who manages 5,000 cows.

“This is such a monumental day in agriculture, not just for dairy farmers, but for all of agriculture,” Thiele said during the White House signing. “It helps producers, processors and these kids. It’s a perfect piece of legislation, a great day for America.”

Mr. President, I love Butler, PA too — and I’m always amazed by our hardworking dairy farmers across the Commonwealth 👍 pic.twitter.com/VbwuaL5muA
— Dave McCormick (@DaveMcCormickPA) January 15, 2026

U.S. Farm Report had the chance to talk to Thiele fresh off his trip to D.C. this week. He also emphasized the nutritional impact of the law, noting that the fat in whole milk is beneficial.

“I believe it was Secretary Brooke Rollins and Secretary Robert Kennedy [who] said yesterday about how important this is to a growing children’s diet and for brain health, brain function and physical health and all those things,” he says.

The signing marked the first bill of the year and quickly became a social media sensation, with images of Trump as the “Milk Man” and USDA posts celebrating the law’s passage. For dairy producers, it was a moment of recognition and celebration, a rare spotlight for an industry often overlooked.

Make Whole Milk Great Again.🥛 pic.twitter.com/l14FZhZDgw
— The White House (@WhiteHouse) January 15, 2026

This historic signing brings a personal element to legislative victories, a reminder that policy decisions can directly impact farmers’ livelihoods and children’s nutrition. For the dairy families who boarded planes at a moment’s notice, it was a trip of a lifetime and a reason to toast milk instead of debate it.

Empowering Your Dairy Team: Insights on Leadership and Trust from Leading Farm Managers

Wed, 07 Jan 2026 14:41:46 GMT

Behind every successful operation stands a team of dedicated and talented leaders who make pivotal decisions daily that aid in the overall success of that dairy farm. At the 2025 Milk Business Conference, two remarkable farm managers, Jason Anderson, with Double A Dairy in Idaho, and Brandon Beavers, with Full Circle Jerseys, in Texas spoke about essential skills and approaches needed to manage complex agricultural enterprises effectively.

Anderson brings his own unique blend of expertise to the table, combining nutrition consulting and dairy management. His role demands wearing many hats, ensuring daily operations align with the farm’s goals.

“We touch base with all the managers every day,” he emphasizes, outlining the importance of regular communication to preempt potential issues.

Meanwhile, Beavers manages an extensive operation in the Texas Panhandle, encompassing dairy, beef feedlot and a custom forage business. Initially hired as the CFO due to his ag finance background, Beaver’s role has evolved to include overseeing daily management tasks.

“We’ve outsourced a lot of that functionality,” he notes, explaining the shift in his responsibilities.

Empowering Teams in Dairy Operations
A critical aspect of running a successful dairy operation is empowering the team. Both Anderson and Beavers understand that managing teams requires a combination of trust, clear communication and appreciation.

“You have to know your employees; they have to feel like you actually care about them, and then you can challenge them,” Anderson shares, noting this approach fosters an environment where employees feel valued and motivated to excel. Establishing a clear culture and setting out the vision are crucial steps in this process.

Beaver’s method involves building a culture of empowerment and trust.

“Managing teams is a big part of your day to day,” he says. Recognizing achievements and celebrating milestones, such as hosting barbecues for employees, is an integral part of this strategy.

Building Trust and Relationships
Building a strong employer-employee relationship is indispensable in the agricultural sector.

“Thank yous go a really long way,” Anderson says. This simple act of acknowledgment can strengthen workplace relationships and improve morale.

Beavers echoes this sentiment, noting how necessary it is for employees to feel like a valued part of the family.

“We ask a lot of these special people to work for us that are family,” he says, emphasizing that showing appreciation is more than just good practice; it’s essential for long-term success.

The insights shared by this duo provide a valuable glimpse into the challenges and rewards of managing complex dairy operations. Their leadership approaches demonstrate that a successful farm is not just about productivity and profits but also about fostering a supportive and empowered work environment. For anyone looking to enhance their leadership skills in the agricultural industry, these farm managers offer a blueprint for success.

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Santa Will Drink More than 5 Million Gallons of Milk This Christmas Eve

Fri, 22 Dec 2023 19:49:26 GMT

With all his hard work delivering toys to an estimated 300 million kids this Christmas, Santa is sure to work up a hefty appetite. To quench his thirst, Kriss Kringle is relying on America’s dairy farmers to help produce his drink of choice – real milk!

According to the Dairy Alliance, approximately 86 million homes celebrate Christmas. If each household leaves one 8 oz. glass of milk out for St. Nick to enjoy, he will consume an estimated 688 million ounces of nature’s most perfect beverage.

This equates to:

46,225,000 lbs. of milk
5,375,000 million gallons of milk
Roughly 716 tanker-trailers full of milk
Enough milk to make more than 4 million lbs. of cheese or ice cream
Enough milk to fill eight Olympic-sized swimming pools
A day’s worth of milk from approximately 827,000 cows

Whether it’s whole milk, 2%, eggnog or chocolate, Santa sure loves to drink the good stuff – real milk from real, hardworking dairy farm families!

For more Holiday stories, read:

First Case of Avian Flu Detected in Wisconsin Dairy Herd

Sun, 14 Dec 2025 20:27:43 GMT

A case of highly pathogenic avian influenza (HPAI) has been detected in a dairy herd in Dodge County, Wisconsin, the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) announced Sunday. This marks the first confirmed detection of the virus in dairy cattle in the state.

Dodge County, Wisconsin

(USDA)

The herd was identified through routine National Milk Testing Strategy screening, not the surveillance required for moving cattle across state lines. The affected farm has been quarantined, and any cattle showing signs of illness are being separated for treatment.

Bird flu has already been detected in poultry flocks in Wisconsin. On Dec. 9, state officials reported HPAI in a flock in Marquette County, which is just one county away from the affected dairy herd.

HPAI in dairy cattle has been documented in the U.S. before, with the first detections reported in March 2024 in dairy herds in Texas and Kansas. Since then, there have been more than 1,000 confirmed cases across 18 states, primarily through targeted testing and monitoring programs. While the pace of new detections has slowed in recent months, one additional confirmed case has been reported in California within the past 30 days, indicating the virus is still a threat.

HPAI Confirmed Cases in the Last 30 Days

(USDA)

Total HPAI Confirmed Cases

(USDA)

A Wake-Up Call for Dairy Biosecurity

The Wisconsin case comes as new research from Farm Journal highlights ongoing gaps in dairy biosecurity practices nationwide. A survey of more than 300 dairy producers, presented at the MILK Business Conference, found that while many operations report having biosecurity plans in place, consistent implementation and regular review remain a challenge.

According to the survey, 68% of farms with at least 250 cows say they have a biosecurity plan, yet 34% of those producers acknowledge they do not routinely review or update it. The findings point to vulnerabilities at a time when disease threats such as HPAI, New World screwworm and bovine spongiform encephalopathy continue to raise concern across the livestock sector.

(Farm Journal)

“We need biosecurity efforts to be more impactful at the ground level,” said Kirk Ramsey, professional services veterinarian with Neogen, who reviewed the survey results. “Not only to prevent major outbreaks, but also to protect employees and families from what could be carried home every day.”

As emerging diseases continue to challenge dairy operations, the research reinforces the importance of consistent, practical biosecurity measures to reduce risk and protect herd health.

What are the Symptoms of HPAI in Dairy Cattle?

As monitoring continues, officials are urging producers to stay alert for early signs of illness within their herds, as prompt detection and response remain key to limiting further spread. Signs of HPAI include:

Drop in milk production
Loss of appetite
Changes in manure consistency
Thickened or colostrum-like milk
Low-grade fever

State officials are monitoring the situation and working closely with the farm to contain the virus and prevent further spread. DATCP emphasized there is no concern for the safety of the commercial milk supply, as pasteurization eliminates the virus. The CDC considers the human health risk low.

Read more on HPAI in dairy:

Standing Up for Whole Milk by Sharing the Whole Story

Fri, 12 Dec 2025 15:12:25 GMT

Every now and then, amidst the never-ending lists of tasks and chores, you hear something that reminds you why you do it. Often finding herself surrounded by kindergarteners, Magdalene Gerst frequently hears comments like, “Oh, this is the dark brown chocolate milk. This is the really good stuff!”

It’s a cute quote, and it was fun to hear. It may have even been one of those “why we do it” moments, but it’s also part of a story that proves something has to change.

Gerst is a seventh-generation farmer from Richmond Farms Dairy, a 200-cow dairy in North Collins, New York. As a past dairy princess and mom of three, she has a knack for connecting with young kids about what she does and where their milk comes from.

During her visits to schools, Gerst has noticed an unfortunate trend. “Kids won’t even touch the one percent,” she says. “They can only get non-fat for lunch, and if a five-year-old can notice, it really says something.” At home, many kids are drinking two percent or whole milk. And when the milk at school tastes different, the kids don’t drink it, and they miss out on the nutrients dairy provides.

(Magdalene Gerst)

Seeing this part of the story play out time and again has given Gerst the motivation and message she needs to speak with the legislators who can help make a change. “We had our congressman out to the farm when he first got elected,” she recalls. “We talked to him about things that are important to us and just let him see what’s going on.”

More recently, Gerst traveled with the National Young Cooperators to Washington, DC. “We talked to our representatives about the key things, one being ‘Whole Milk for Healthy Kids,’” Gerst says. “That was an easy thing to talk about from being in the schools.”

(Magdalene Gerst)

From those experiences, Gerst has learned what works – and what doesn’t. “In the past, we’ve written letters,” she says. “I’m sure they get them but there’s no follow-through. But when we physically made an appointment and we’re sitting in their office, follow that up with a thank-you card and they’re gonna remember that connection.”

Since hosting the congressman on the farm, communication has opened up both ways. “You’ve got to set up that first connection. I like to keep the door open so they’re welcome to visit anytime,” Gerst says. “I’ll show them around and answer any of their questions.”

Gerst wears many hats on the farm, and she pulls from all of her experiences to make sure she has a good story to share with anyone she meets. On any given day, she could be managing embryo transfers, payroll, or working with the vet – and all with a toddler in tow.

(Magdalene Gerst)

For both legislators and kindergarteners, she says those real-life stories are key: “Letting them know what the day-to-day looks like, and letting them feel included,” she says. “Especially for the kids, they want to see pictures, or they want something physical they can touch. So I take a calf into the school. I take feed and let them make a trail mix – as we call it – but then teach them what that is.”

Several months after her visits to her kids’ schools, Gerst is still hearing those reaffirming comments like, “Did you bring chocolate milk today?” or “Are you gonna bring a calf again?”

Gerst feels strongly about bridging those gaps right from the beginning, instead of trying to correct misinformation. She loves seeing their faces light up and knowing she’s showing them something they will remember and share at home. “I love kids, so that makes it even more fun. We have a great story to tell, and if we don’t tell it, someone else is going to make up their own story to tell on us.”

New Research Exposes Stagnant Biosecurity Efforts in the U.S. Dairy Industry

Tue, 02 Dec 2025 19:20:34 GMT

When it comes to biosecurity, U.S. dairy farmers are more reactive than proactive and some neglect the basics, making operations vulnerable to evolving disease threats, according to new research released Tuesday at MILK Business Conference .

The study found farm hygiene and herd health aren’t top of mind on all farms and one-third of farms don’t proactively review their biosecurity plans indicating a potential lack of ongoing commitment or adaptation.

There is a silver lining: More than 70% of large dairies say they are already working on improvements, meaning some in the industry are prioritizing biosecurity.

The recent research conducted by Farm Journal, which surveyed more than 300 dairy producers, looks at trends and potential vulnerabilities that might be affecting dairy farms nationwide. As disease challenges such as highly pathogenic avian influenza (H5N1), New World screwworm (NWS) and bovine spongiform encephalopathy (BSE) continue to mount, biosecurity remains a critical concern for the industry.

“We need biosecurity efforts to be more impactful at the ground level. Not only to prevent major outbreaks, but to even protect employees and families from the things being taken home every day,” says Kirk Ramsey, Neogen’s professional services veterinarian who reviewed the biosecurity survey results.

Biosecurity Plans Lag Behind Threats

The survey reveals even among farms with established biosecurity strategies, commitment to reviewing and adapting these plans is lacking. While 68% of farmers with at least 250 dairy cows report having a biosecurity plan, 34% admit they do not review their plans regularly.

(Farm Journal)

On a positive note, 72% of dairy operators with 250-plus cows report they are currently making improvements to their biosecurity versus 58% of smaller dairy operators. Those producers are making improvements for a host of reasons, including recent on-farm or neighboring farm disease outbreaks, veterinarian recommendation and government or regulatory authority guidelines.

One respondent shares because their farm is a “closed herd” they’re not making any improvements to their biosecurity plan. All of this hints at a broader problem: Ongoing biosecurity practices might not be keeping pace with evolving threats.

Back to the Basics With Farm Security

The survey also uncovers significant gaps in fundamental farm security. More than 20% of surveyed dairies neglect to secure access to barns and animal housing. Monitoring or restricting visitor access is also a blind spot for 16% of producers, and only 33% of producers use camera surveillance to oversee their facilities. Additionally, 38% fail to control or limit access to areas where feed is stored or provided.

(Farm Journal)

Gaps in Hygiene and Herd Health

When it comes to farm hygiene and animal health practices, 72% of larger dairy operations have hand-washing stations included in their biosecurity protocol, and 75% use separate equipment for handling feed and manure. Even though more than half of respondents use technology, such as herd activity monitoring systems, to help identify sick animals, the overall picture suggests room for improvement in daily hygiene and health protocols.

(Farm Journal)

Training and Education Should Be Proactive

The approach to biosecurity training also calls for reform. The findings show a reactive pattern, with 32% of farms providing training only in response to biosecurity issues, while another 30% conduct quarterly meetings. These figures reveal substantial portions of the industry lack consistent, proactive staff education, an essential pillar of effective biosecurity management.

Chief Science Officer Jamie Jonker, Ph.D., with National Milk Producers Federation says biosecurity on dairy farms is a continuous process that requires proactive updates and employee education to keep pace with evolving disease threats.

“The National Dairy FARM Program offers comprehensive biosecurity materials and evaluation tools as well as certified FARM Biosecurity evaluators who can draft tailored plans and guide training to ensure consistent implementation,” he says. “Leveraging these resources helps producers stay ahead of risks and maintain a strong, resilient operation.”

(Farm Journal)

Cybersecurity: An Emerging Concern

Beyond biosecurity, the increasing reliance on technology introduces cybersecurity challenges. Only 29% of farmers have collaborated with cybersecurity experts to protect their farm systems and data. As farms grow more technologically interconnected, safeguarding digital infrastructure is an emerging need.

The insights from Farm Journal’s recent research paint a clear picture for the U.S. dairy industry: In an era of escalating disease threats such as H5N1 and NWS, a reactive or static approach to protection is no longer sufficient. Ultimately, this research serves as a pivotal reminder that biosecurity and cybersecurity are not one-time tasks, but dynamic, ongoing processes demanding continuous review and proactive management.

“Improvements in biosecurity will require a paradigm shift in how we see our individual operations’ vulnerabilities,” Ramsey says. “I believe there are some misconceptions around what biosecurity looks like. For many, it’s thought of as Tyvek suits and face masks, not clean boots and coveralls, and shower-in-shower-out facilities, not limited-farm entry. There are simple ways to create biosecurity plans into every operation, and there are experts in our industry building innovative solutions to the complexities of the cattle industry.”

A Conversation With Ag Secretary Rollins on Labor, Disease and MAHA

Wed, 12 Nov 2025 19:59:30 GMT

U.S. Secretary of Agriculture Brooke Rollins stuck to streamlining the federal government labor rules to alleviate dairy’s worker crisis and said more aggressive measures are coming to prevent and contain disease, in an interview with Dairy Herd Management. Rollins this week was at the joint annual meeting hosted by National Milk Producers Federation, the United Dairy Board and the United Dairy Industry Association in Arlington, Texas.

While there, she said the H-2A visa program is particularly broken for dairy, which requires year-round support instead of seasonal workers. She also said measures, such as mandatory testing for lactating dairy cattle prior to interstate movement, are not aggressive enough to address modern biosecurity threats.

Below is a summary of Dairy Herd’s 20-minute conversation with Rollins, who discussed labor, disease prevention as well as her feelings on the “Make America Healthy Again” movement.

What Federal Efforts Are in the Works to Ensure Adequate Labor for U.S. Dairies?

One of the central concerns among dairy producers, and the entire industry, is comprehensive immigration reform. To put it in perspective, more than two-thirds of today’s 9.36 million dairy cows are milked by immigrant laborers in the U.S., according to the National Milk Producers Federation.

Currently, the H-2A visa applies strictly to seasonal or temporary labor. Dairy operations, however, require consistent, skilled workers every day of the year. Milking and caring for cows, managing processing facilities and ensuring food safety are daily tasks that don’t pause between seasons. This mismatch leaves dairy farmers and processors nationwide without a legal means to fulfill their guestworker needs.

In addition to the need for year-round help, Secretary Rollins notes farmers must interact with three different federal agencies to use the H-2A program. Moreover, the costs associated with securing labor have significantly increased, with reports from farmers in south Texas indicating average hourly costs, including transportation and housing, reaching $30 to $35 per hour. Comparatively, similar labor across the border is $2 per hour, Rollins says, illustrating a system that is both unsustainable and inherently unfair.

Ideally, any H-2A program changes will reduce costs and red tape, but comprehensive solutions ultimately require congressional action.

In addition to visa programs, Secretary Rollins says the current administration remains focused on sealing borders and mass deportations.

“Everyone understands the dynamics of an open border, and the millions and millions, we’re unable to count how many, that crossed during the last administration. The President’s No. 1 promise as a candidate in 2022 through 2024 was sealing the border and mass deportations,” she says. “Looking at this challenge through the lens of understanding labor is absolute when we can’t feed ourselves, combined with where we are in terms of immigration, those are the nuances.”

How is the Administration Addressing Threats to Animal Ag?
On day 1, after being sworn in as Secretary of Ag, Rollins was briefed on HPAI . She made it clear that while some measures, such as mandatory testing for lactating dairy cattle prior to interstate movement , had been enacted, a broader and more aggressive approach is necessary. Recognizing that maintaining the status quo was insufficient, a comprehensive strategy was essential — not just from USDA but across the entire federal government.

“I realize there are lots of opinions on my boss, President Trump, but I think the one thing that most people would agree on is that he leaves it all in the field. And, that we have to do everything we can for this moment that we were given to fix a very broken system, whatever that system may look like, in this case, which is animal disease,” Rollins says.

In February 2025, the Trump administration set forth a five-point plan to combat HPAI . Rollins notes the dairy sector, in particular, showcased remarkable adaptability to HPAI threats, demonstrating industry resilience and proactive measures.

Significant investments, such as a $100 million innovation grant , have been allocated to explore vaccines and therapeutic solutions. However, the complexities of viral mutations necessitate caution, especially regarding vaccination strategies, to prevent potentially more dangerous strains from emerging.

“I think we’re going to make more progress than perhaps has been made. Having said that, it’s a virus and the virus always wins,” she says, noting they are worried about New World screwworm and took aggressive actions to combat that by closing several ports.

“We’ve not imported new animals, which is one of the reasons beef prices are up, but we are looking now to figure out how to start reopening ports. I think we’ve gotten our arms around exactly what the problem is,” she says. “We’re building out new sterile fly facilities, which is the only way we eradicated it 30 to 40 years ago, but we have a really good system in place.”

Rollins shares collaborations with international counterparts are stronger, creating an unprecedented partnership with Mexican authorities to manage and preempt future animal agriculture outbreaks effectively. Enhanced border protocols, including disinfection and ivermectin treatments for imports, underscore a commitment to protecting livestock health.

“I feel confident that we are aggressively attacking all pieces of NWS,” she says.

What Does the MAHA Movement’s Mean for Dairy?
The “Make America Healthy Again” movement aims to revamp the nation’s food system, and Rollins offers reassurance dairy products at the forefront.

“Health care costs too much. We’re not getting the care we need, especially to vulnerable populations. How do we fix that?” she asks. “Over the last year, it is completely flipped to, what are Americans eating? What are we serving in our schools? What are we serving in our SNAP program, which 42 million Americans are on the food stamp program.”

While the current economic situation is troubling, Rollins is confident in the long-term potential for profitability and sustainability in the dairy industry.

“What milk, cheese and other dairy products mean as we completely and fundamentally shift our entire food system is our dairy industry is at the very front tip of the spear,” she says, noting the response markets are answering and the dairy industry, too, with the $11 billion in new processing plants, U.S. dairy is riding a wave of momentum that is fueled by consumer demand.

“In the long term, I’m not sure there is an agriculture industry that has more to gain and that will see more of a pivot toward real profitability and real sustainability than this [dairy] industry. I could not be more excited to help lead on that,” she says.

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Milk’s Got Game: Powering Athletes from the Fridge to the Field

Wed, 29 Oct 2025 15:34:33 GMT

In the world of sports, there’s a magic ingredient behind the scenes that’s been fueling athletes long before the stadium lights shine at game time — real dairy milk. The Dairy Alliance, a nonprofit group supported by dairy farm families in the Southeast, is once again championing this powerhouse through their “Milk’s Got Game” campaign. This year, they’re featuring SEC football stars Gunner Stockton and Talyn Taylor of Georgia, and Jake Merklinger of Tennessee, along with their all-important teammates — their moms.

Revolutionizing Milk as a Sports Drink
Joanne Engelhardt-Risko, vice president of Strategic Marketing at The Dairy Alliance, highlights the benefits and growing impact of real dairy milk in sports nutrition, positioning it as a powerful and reliable choice for athletic performance and recovery.

“Real dairy milk fueled these athletes while they were growing up, and it continues to power their routines today,” she explains. The campaign not only spotlights dairy milk’s continuing evolution but also celebrates the significant role moms play — the original champions who made sure milk was always a part of their children’s nutrition.

A Family Connection from Farm to Field
With heartfelt testimonials from athletes like Gunner Stockton and their moms, the campaign captures the authentic bond between family, nutrition and athletic performance. Stockton reflects on how his mom, Sherrie, always included milk in his diet — fueling both his practice sessions and game days. Jake Merklinger of Tennessee mirrors this sentiment, acknowledging how his mother recognized the importance of real dairy milk early on.

Samantha Craun and Jennifer Glover, two dairy farmers from Tennessee and Georgia, respectively, stress the intrinsic connection between their farms and families nationwide.

“From our farms to your family, milk has always delivered the nutrition and strength to fuel athletes on the field and at home,” they share, underscoring milk’s unwavering legacy.

Engelhardt-Risko says moms play a special role for nutrition with the family.

“When you really think about it, moms were the first coaches,” she says. “Milk was always there when you connected with your children, and pairing mom with their SEC athletes made it very authentic — very powerful. Most of all, it made it very, very personal, and we made that connection with our consumers.”

The Campaign’s Impact and Reach
Launched in September, the “Milk’s Got Game” campaign is already making waves, boasting millions of impressions and expanding its influence to celebrities across different sports. The robust presence across platforms, from social media to press interviews, underlines its success and widespread resonance.

“Were over 97 million impressions to date,” Engelhardt-Risko shares, noting the goal is getting to more than 200 million total impressions.

Celebrating Community and Authenticity
At its core, the campaign transcends beyond the star-studded athlete line-up. It’s a celebration of family and community. It honors the dairy farmers whose dedication fuels this initiative, keeping milk’s powerful and nutritious story alive for future generations.

“We’re honoring the people who really make this happen, and that’s our dairy farmers in the Southeast,” Engelhardt-Risko says. “It’s their farms, their families, that allow us to do this. And that really is the basis for this whole campaign. It highlights how milk really continues to be powerful and nutritious, and it’s still and will continue to fuel our families now and into the future.”

From the quiet moments at the breakfast table to the roaring crowds in the stadium, milk’s role is as timeless as it is vital. The “Milk’s Got Game” campaign reminds us all that the cornerstone of an active lifestyle, athletic performance and family connection begins with a glass of milk — and the loving hands that pour it.

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Why Dairy Is Dominating: America's New Billion-Dollar Ag Success Story

Wed, 08 Oct 2025 11:33:04 GMT

The U.S. dairy industry is in the midst of a record-breaking boom — fueled by premium beef-on-dairy calves, historic investments in processing plants and surging demand for protein both at home and abroad.

Beef-on-Dairy: A Revenue Stream That’s Reshaping the Market

Dairy farmers across the U.S. aren’t just milking cows — they’re tapping into a lucrative side market. Record cattle prices are giving rise to “beef-on-dairy,” a crossbreeding trend that’s bringing in premium prices and reshaping the value chain.

“I think it is an enormous revenue stream for dairy farmers,” said Gregg Doud, president and CEO of the National Milk Producers Federation (NMPF). “The number I hear is about $1,400 for that black day-old calf. As the old beef guy, I think that’s going to be there for at least another year or so — maybe more.”

The result, Doud says, is the dairy industry is “hitting on all cylinders,” as dairy producers capitalize on strong beef genetics and elevated cattle values to diversify income.

New Wave of Investment

At the same time, the U.S. is seeing a level of investment in dairy processing never before witnessed in American agriculture.

“It really is $10 billion — 2023, 2024, 2025, 2026 — in new dairy processing investment in the U.S.,” Doud said. “There’s nothing like it in the history of U.S. agriculture, of any commodity, anywhere in the world.”

Dairy’s $10 billion in investment in dairy processing over the next three years spans across the country.

(Ever.Ag)

According to Michael Dykes, president and CEO of the International Dairy Foods Association (IDFA), more than $11 billion is flowing into 53 new or expanded dairy manufacturing facilities across 19 states, from New York to Texas to Idaho. These projects are slated to come online between 2025 and 2028.

“Investment follows demand,” Dykes says. “It’s phenomenal — the scale and scope of what’s happening right now.”

Production Rising to Meet Global Appetite

Farmers are responding to those signals. USDA data shows U.S. milk production is up nearly 5% year over year, and the agency projects another 27 billion pounds of milk by 2034.

Exports have also surged, reaching a record $8.2 billion last year.

“I can’t tell you how many meetings I went to where people said, ‘We’re scared to death there won’t be enough milk,’” Dykes recalls. “I said, don’t fret for one moment — dairy farmers hear the market calling for milk. Milk will come.”

America’s Dairy Demand Hits Record Highs

Domestic demand is booming too. Americans are consuming an average 661 pounds of dairy per person per year — the highest ever recorded.

“Cheese is driving the bus,” Dykes said. “We’re eating about 42 pounds of cheese per person per year — and pizza has clearly contributed to that.”

But it’s not just cheese. Butter, yogurt, premium ice cream and even milk itself are seeing renewed strength.

“Milk has been trending downward for the last few years,” Dykes said. “But even last year, milk took a turn up — led by whole milk, high-protein milk and lactose-free options.”

The Protein Craze Powering Dairy’s Momentum

Behind this surge is one key word: protein.

“The demand for protein globally is unbelievable,” Doud says. “Everywhere I go, I tell people — we’re having a moment here on the dairy-side of the equation.”

Doud notes dairy’s protein-rich products — from cheese to whey — are meeting consumer demand both domestically and internationally.

“We’re up 2% this year in volume, 16% in value,” he says. “Global demand for dairy is rolling, and we are right in the hunt.”

Dykes agrees, pointing out the “protein craze” isn’t just helping beef and pork — it’s boosting dairy too.

“Most of the products that have ‘protein added’ are dairy-derived proteins, like whey from cheese plants,” he says. “Consumers globally cannot get enough protein. Dairy has a protein that’s highly digestible and fits perfectly with the health and wellness mood of this country. We’re even adding protein to ice cream.”

A Growing Industry with a Rural Footprint

The dairy industry’s impact stretches far beyond store shelves. Dykes says the U.S. now has 1,200 processing plants, employing 3 million people, generating $200 billion in wages and paying $83 billion in state and local taxes.

“These plants are going into rural communities — where the milk is produced,” Dykes adds. “That’s where the jobs and opportunities are being created.”

Texas, South Dakota and Kansas are seeing the largest waves of new investment, with New York emerging as a new processing hub.

Labor: The Industry’s Biggest Challenge

Even with growth on nearly every front, one major hurdle remains: labor.

“The administration is working on short-term solutions through the Department of Labor — mainly H-2A or seasonal programs,” Doud explains. “But that really doesn’t do anything for us on the dairy side because we need year-round help.”

He says lasting change will require Congressional action.

“We have to have Congress change the law,” Doud says. “House Ag Committee Chairman G.T. Thompson is working on this, but it’s a big lift. We always get stuck on the 60-vote issue in the Senate. We’ve got to make another run at this.”

Doud remains hopeful a political breakthrough could come — much like the immigration reforms of the late 1980s — to finally deliver a sustainable labor solution for dairy.

America’s Dairy Future

From booming exports to billion-dollar investments, the dairy sector is on a trajectory few could have predicted a decade ago. Industry leaders say if trade and labor challenges can be addressed, the U.S. will continue to cement its place as a global dairy powerhouse for years to come.

“We’re hitting on all cylinders right now,” Doud says. “And if we can keep that momentum going, there’s no limit to how far U.S. dairy can go.”

New Heart Brings New Life: 13-Year-Old Dairy Exhibitor Returns Stronger After Life-Saving Transplant

Fri, 03 Oct 2025 20:37:23 GMT

At last year’s World Dairy Expo , 12-year-old Lexi Anderson from Cumberland, Wis., looked like any other spirited farm kid — full of energy and spunk. What no one could see was the silent battle inside her heart.

“How long have you been coming to World Dairy Expo?”

“12 years, my whole life,” Anderson said last year.

A Shocking Diagnosis

In December 2023, Anderson collapsed on the basketball court. At first, her mom, Tamala Anderson, thought it might be something simple like dehydration. But a visit to the doctor revealed something much more serious: restrictive cardiomyopathy, a rare and aggressive disease where the heart’s lining hardens and loses its ability to pump.

“The walls of the heart are eventually going to harden and stop pumping. It’s really rare,” Tamala says. “Like, only 2% of the world has it.”

Doctors delivered devastating news — the only chance for survival was a heart transplant. Without one, many children with the condition only live about a year and a half past diagnosis.

Life on Hold

The family was forced to put everything on pause. Sports, showing animals and everyday joys became secondary as they anxiously waited for a new heart. By January 2025, Anderson’s health had declined so much she was admitted into the hospital to move higher up on the transplant list.

“I was nervous, but I wasn’t. I just wanted to get it over with,” she says.

For weeks, the family clung to hope. Then, on January 21, they finally got the call: a donor heart was available.

The Surgery That Saved Her Life

Anderson’s transplant surgery lasted through the night. For Tamala, it was an emotional rollercoaster.

“Honestly, that was a pretty hard experience because you don’t see your daughter. You see tubes and bandages. But at the same time, you know she’s alive because these doctors are amazing,” Tamala says.

Anderson’s fighting spirit showed almost immediately. Just a day after surgery, she was determined to get out of bed and push herself forward.

“Day by day, I got my energy back. And then like a week later, I felt like I could run a mile,” Anderson says.

On Feb. 6 — less than three weeks after surgery — Anderson was able to go home.

“I don’t want to say it, but she’s the little miracle child. She had the determination to get it done,” Tamala says.

A Spunky Return

That determination hasn’t slowed down. A month after leaving the hospital, Anderson was back on the softball field. Today, eight months later, she’s a thriving 13-year-old — full of the sass, spirit and spark her family worried they might lose.

“Honestly, her change in personality and everything is amazing. She acts more like a teenager now. She has the spunk, the spirit, the sassiness. She’s just herself now,” Tamala says.

Even showing during World Dairy Expo this year, it was proof that surgery brought their spunky little girl back to life.

Living With Purpose

For the Andersons, every day with their daughter is a reminder of resilience, love and the gift of life made possible through organ donation.

“To go from this feeling of loss, because you don’t know what’s going to happen, to this extreme joy — because she’s right there. She’s not rejecting. The heart is doing great,” Tamala says.

Anderson’s story is not just one of survival, but of determination — a reminder that even in the hardest moments, miracles can and do happen.

From 'Prince of Darkness' to Farm Hand: Remembering Ozzy Osbourne’s Special Visit to Shatto Milk Company

Thu, 24 Jul 2025 19:09:07 GMT

In 2018, Ozzy Osbourne, the iconic “Prince of Darkness” who recently passed away at the age of 76, stepped away from the stage and onto a dairy during an episode of “Ozzy & Jack’s World Detour.” That day, he and his children, Jack and Kelly, paid a visit to Shatto Milk Company, a family-owned dairy and milk bottling company in Osborn, Missouri, for a behind-the-scenes look at farm life.

Barbra Shatto, owner of Shatto Milk Company, remembers the experience fondly.

“The producers contacted us a month or two before and asked if it would be okay to visit,” Shatto says. “They asked that we not tell anyone that we were coming, so we closed our doors to tours that day. We had to keep it a secret until the show aired on TV”

A True Shatto Experience
Though the visit was kept quiet, Shatto says it was anything but forgettable.

“Ozzy was his usual self — the black hat, the coat and just a little crazy,” she says with a laugh. “They wanted a tour, to try our products and to give their hand at milking a cow. One funny thing that really stood out about Ozzy was that he absolutely loved our strawberry ice cream. He carried around a cardboard box of it, ate it throughout the day and even took it with him when they left.”

Not surprisingly, Osbourne was especially fascinated by the cows and the milking process.

“He milked a cow and was genuinely interested in how it all worked,” she says. “It’s probably not something he was very familiar with, but he seemed to enjoy every bit of it.”

Ozzy, Jack and Kelly took in the full Shatto experience. From visiting the bottling line and browsing the country store to meeting the calves and walking through the barns, the Osbourne family spent their entire day taking it all in.

“They loved all of the farm activities,” Shatto says. “And they were all very down-to-earth. Ozzy went around and would talk to a lot of our employees and ask them questions. He talked with our herdsman about the cows and our store employees about the bottling process. It was just like having an old friend come and visit.”

In true Ozzy fashion, Shatto remembers how Ozzy needed a bit of gentle wrangling from his kids.

“It was sweet watching his children keep him in line,” Shatto laughs. “He would sort of wander off to look at things, so Jack and Kelly would have to reel him back in.”

Shatto’s Deep Roots
Hosting Ozzy and his family was especially meaningful for the Shatto team, whose dairy roots run deep.

“Our farm is a centennial farm, going back over 110 years. It’s been in my family for 85 years, and we currently milk around 300 cows,” she says. “In 2003, we built the bottling plant and launched Shatto Milk Company because the milk check just wasn’t cutting it. We wanted to keep our cows and start selling directly to consumers.”

Since then, Shatto Milk has built a loyal following for its small-batch, farm-fresh dairy products and bold flavored milks. The company has become particularly known for a few of its staple flavored milks, such as root beer, cookies and cream, cotton candy and coffee.

“We even do special edition flavors to celebrate the Chiefs during the playoffs and the Royals during the World Series,” she says. “We’re also starting a mocha protein drink soon.”

A Visit to Remember
Osbourne’s visit has become a cherished memory for Shatto and the employees at Shatto Milk. An experience that has since become even more meaningful following the news of his passing.

“I didn’t even know he had Parkinson’s,” Shatto says. “I was just talking about him with friends a couple days before the news came out. I was saddened to hear that he had passed. He was a legend.”

Reflecting on that special day, she adds, “It was exciting and such an honor to host him here. And the whole thing about our town being Osborn, which is spelled just a little differently, well, that became an inside joke for everyone. But truly, it was just so much fun having him here on the farm. He was kind to our workers, curious about the farm and left a fun memory behind for all of us.”

Following the release of the episode, Osbourne shared more about the experience in a 2018 interview with Rolling Stone, revealing that milking a cow wasn’t entirely new to him.

“Everyone was surprised I could do it,” he told Rolling Stone. “But years ago, when I’d come back off tour, when I’d have jet lag in the ’70s and there was no all-night TV [in England], I’d get up very early, and I’d walk up to this farmer who lived nearby. He was milking cows at, like, five in the morning, and he showed me how to do a few things. And I’d help milk cows. So, when I did it [on the show], everyone was like, ‘How did you know how to do that?’ And I’m like, ‘Well, I’m not just a singer.’”

And on that Missouri dairy farm, even if it was just for one day, he proved it.

The Sweetest States: Where America Loves Ice Cream Most

Tue, 01 Jul 2025 20:53:24 GMT

July is National Ice Cream Month, and Americans are indulging like never before. But which states truly have the biggest sweet tooth? Recent research from SpinBlitz analyzed Google Maps listings nationwide to rank states by ice cream shop density, specifically the number of ice cream shops per 100,000 residents. Here are the top states who take their frozen dairy treats most seriously.

Top 10 Ice Cream-Loving States

1. Vermont (18.51 shops per 100K residents) Vermont tops the list with the highest number of ice cream shops per capita, and it’s not just thanks to Ben & Jerry’s. The state has a strong dairy foundation and a deep appreciation for small-batch, locally made ice cream. Whether in rural towns or tourist-friendly spots, ice cream shops are a visible part of Vermont’s food culture.

2. West Virginia (18.08) West Virginia ranks second in ice cream shop density thanks to a strong presence of locally owned parlors, custard stands and small-town scoop shops. It might not be a headline-grabbing food destination, but the state has a steady, long-standing appreciation for traditional favorites like banana splits, hand-dipped cones and floats.

3. Rhode Island (17.84) Rhode Island earns bronze in the nation for ice cream shop density. Known for regional favorites like frozen lemonade and coffee milkshakes, the state also supports a strong network of ice cream parlors across its coastal towns and neighborhoods. From tourist areas to local main streets, frozen treats are easy to find.

4. Pennsylvania (17.58) Pennsylvania ranks fourth with a diverse ice cream scene that reflects its mix of communities. From family-run creameries in rural areas to innovative shops in urban centers, the state offers a wide range of frozen dessert options.

5. Wisconsin (16.44) Known far and wide for its cheese, Wisconsin also delivers big on ice cream. Known as the Dairy State, it’s no surprise the state is brimming with mom-and-pop scoop shops, custard stands and local brands producing rich ice cream. Whether you’re at a farmstead creamery or a college-town cone counter, Wisconsin’s pride for ice cream shines.

6. Illinois (16.12) Chicago might be the driving force behind Illinois’ ranking, with its booming food scene filled with Instagram-worthy sundaes, small-batch gelato and quirky flavors. But don’t overlook the rural towns and suburbs, where old-school diners and small-town scoop shops keep the classics alive.

7. New Mexico (15.89) The only Southwestern state to crack the top 10, New Mexico might surprise you. But with sizzling summer temperatures and a thriving local food culture, it makes sense frozen treats are in demand. You’ll find shops serving everything from chile-spiked chocolate to cactus fruit sorbet.

8. Michigan (15.79) Snow doesn’t stop Michiganders from indulging. With thousands of inland lakes and summer tourists flooding towns like Traverse City and Petoskey, ice cream is a lakeside staple. From old-fashioned scoops to cherry-studded blends, Michigan’s ice cream culture is powered by nostalgia, local ingredients and a serious sweet tooth.

9. New Hampshire (15.54) New England knows its dairy, and New Hampshire is no exception. This state might not be flashy, but its abundance of seasonal roadside stands, maple-infused flavors and mom-and-pop ice cream stops make it a solid contender. Summer drives through the mountains or along the lakes are rarely complete without a cone in hand.

10. New York (15.35) New York ranks 10^th, where ice cream is as diverse as the state itself. From trendy, creative scoop shops and food trucks in the heart of New York City to time-tested creameries in upstate towns, there’s a flavor and style for everyone. With tourists and locals alike lining up for their favorite cones, New York’s ice cream doesn’t disappoint.

See How Your State Stacks Up in the Ice Cream Race
Whether you’re craving a classic cone or something a little more adventurous, it’s clear that some states really know how to satisfy that ice cream craving. Curious how all 50 states stack up in the great ice cream showdown? Check out the full ranking and see where your home ranks:

Rank	State	Ice Cream Shops per 100,000 residents
1	Vermont	18.51
2	West Virginia	18.08
3	Rhode Island	17.84
4	Pennsylvania	17.58
5	Wisconsin	16.44
6	Illinois	16.12
7	New Mexico	15.89
8	Michigan	15.79
9	New Hampshire	15.54
10	New York	15.35
11	Massachusetts	14.99
12	North Dakota	14.92
13	Ohio	14.90
14	Maine	14.89
15	Nebraska	14.83
16	Alaska	14.79
17	Indiana	14.78
18	Idaho	14.27
19	Delaware	14.05
20	Montana	14.00
21	South Dakota	13.96
22	Hawaii	13.78
23	Florida	13.67
24	New Jersey	13.61
25	Wyoming	13.56
26	Mississippi	13.25
27	Iowa	13.02
28	North Carolina	12.58
29	Texas	12.40
30	Arkansas	12.23
31	California	12.10
32	Arizona	12.09
33	Kansas	11.71
34	Connecticut	11.60
35	Virginia	11.25
36	Oklahoma	10.66
37	Nevada	10.54
38	Utah	10.38
39	Minnesota	10.37
40	Oregon	10.37
41	Tennessee	10.26
42	Louisiana	10.20
43	Georgia	10.00
44	Colorado	9.98
45	Kentucky	9.73
46	Washington	9.43
47	Alabama	9.23
48	South Carolina	8.80
49	Maryland	8.56
50	Missouri	8.44

Fight for Every Drop: Water Issues Hit Washington's Dairy

Fri, 06 Jun 2025 15:04:44 GMT

Water scarcity remains a formidable challenge in many agricultural sectors, and the dairy industry in Washington is no exception. For Jason Sheehan, a fourth-generation dairy farmer running J&K Dairy in eastern Washington, effective water management is crucial. With a herd of 3,000 cows and a farm spanning 2,000 acres, Sheehan’s operations are significantly impacted by water storage issues in the state.

Pro-Rated Water Management
Sheehan highlights how the water supply in the Yakima Valley of Washington is heavily dependent on natural snowmelt from the mountains. However, his water is now being allocated on a prorated basis.

“Pro rationing basically is because the water is coming into the reservoir as fast it’s going out,” he explains.

The rapid loss of snowpack leads to a cautious approach toward water storage control, which impacts how much water farms like Sheehan’s can access.

Brad Rippey, Meteorologist with the USDA says, “Soil seemed to be unusually thirsty across much of the west, so we’re not seeing all of that runoff go right into the reservoirs. If that were happening, we really wouldn’t have as much of a problem because that water would still be conserved. It would be held in a different form than the snowpack, but at least it would be stored in reservoirs, but we are seeing some loss due to thirsty soils.”

Current and Future Drought Conditions
According to the Department of Ecology for the State of Washington, the Yakima Basin experienced consecutive droughts in 2023 and 2024. Heading into the irrigation season, predictions indicate a possible third year of drought — a scenario not seen since the early 1990s. These conditions pose significant challenges for the region’s farmers.

While planting corn during an interview with Dairy Herd Management, Sheehan noted they would halt operations to wait for a new water allocation, saying, “Whatever is left in the reservoirs is what we get split up for the year.” Though operating on a 36" annual allocation, they are set to receive only 48% of that this summer, which is below the 70% needed to avoid drought conditions.

“70% is really what we need,” he says. “We get down below 70%, and we’re basically in the drought,” he says.

Adapting Farming Practices
Sheehan’s farming methods include no-till practices, and recently, he pulled out of a 120-acre pivot despite having planted on 117 acres.
“We’re chasing the chopper down, and I’ve got water ordered,” he says, illustrating the tightrope farmers constantly walk, adapting their practices based on the availability of water. “We’re going to start water up and try to get this field irrigated before the water is shut off. You kind of learn have to learn how to farm around the way our irrigation district works.”

Collaborative Solutions for Water Management
The Yakima Basin Integrated Plan was formed to manage water scarcity in Yakima County and has involved collaboration among irrigation districts, tribes and environmentalists since the mid-2000s.

Sheehan acknowledges the complexity of the issue but underscores the importance of increased storage capacity.

“In the end, what’s going to solve a lot of these water issues is simply storage,” he says. “We’ve got a lot of lower elevation water right now that’s going straight to the Columbia River and out to the ocean that we could be capturing -and we don’t.”

Water scarcity is an enduring issue demanding innovative solutions, and Washington’s dairy farmers are just one of many states that are on the frontline of this battle.

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An Incredible Bird's-Eye Look at the State of the Dairy Industry

Mon, 19 May 2025 14:15:39 GMT

Editor’s Note: This is one article in a series that is included in the 2025 Farm Journal’s State of the Dairy Industry report. The full 16-page report will appear in the May/June issues of Dairy Herd Management and Milk Business Quarterly and will be published in this space over the next several weeks. To download the full report for free click here.
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The dairy industry is undergoing rapid transformation and innovation at an unprecedented pace. As part of its ongoing efforts to understand these shifts, Farm Journal recently conducted a comprehensive survey involving 400 dairy producers across the U.S.

These producers, representing herds ranging from 100 to 20,000 cows, provided valuable insights into their current operations and future outlooks.

Technology Integration

In an era where technology permeates nearly every aspect of life, the dairy industry stands at the forefront of this transformative wave. The integration of technology is no longer just an option; it has become a crucial step toward creating a more efficient and sustainable dairy industry. From feeding systems to health monitoring devices, technology helps dairy farmers optimize operations and ensure animal welfare.

A recent survey highlights a significant shift in the adoption of technology within the dairy sector. Remarkably, two-thirds of dairies now use at least one form of feeding technology. These innovations are designed to streamline the feeding process, providing precise nutrient delivery to livestock and reducing waste. The result is a noticeable improvement in both efficiency and sustainability.

Diversifying Revenue Streams

In today’s changing economic landscape, many dairy producers are finding innovative ways to sustain and grow their businesses. The key to survival during these turbulent times seems to be diversification.

Farm Journal’s recent survey reveals approximately one-quarter of dairy producers have embraced alternative land or dairy add-on revenue streams. This shift underscores the industry’s agility and adaptability as producers look for various avenues to boost profitability.

One strategy gaining traction is the beef-on-dairy operation. An impressive three-quarters of operators are now involved in at least one beef-on-dairy practice, with breeding and raising being the most common methods. Though there has been a decline in the number of producers raising animals under their beef-on-dairy operations over the past year, there is a notable increase in the sale of branded beef products. This shift highlights the evolving dynamics within the industry as producers adapt to market demands.

Next-Gen Transfers

A significant concern facing the industry today is the impending wave of retirements among dairy operators, many of whom have not established formal succession plans. This situation is becoming increasingly urgent, with surveys indicating that a quarter of these operators intend to retire within the next five years.

Contrary to the retirement trend, there is also a strong movement toward growth and expansion within the industry. Almost half of the operators express a desire to expand their operations in the near future. Such ambition suggests confidence in the industry’s potential and reflects a proactive approach to ensuring a sustainable future. At the same time, an equivalent number of operators are planning to maintain their current herd sizes, indicating a focus on maximizing efficiency and resource management.

Sustainability Program Awareness

Farm Journal’s recent survey reveals an array of insights regarding current sustainability practices and the prevailing awareness surrounding them. While the inclination toward adopting sustainable practices is reassuring, a deficiency in program awareness raises concerns that need to be addressed.

Encouragingly, over half of survey respondents (63%) reported participating in at least one sustainable practice. This trend is indicative of a growing societal shift toward environmental responsibility. Interestingly, larger operations, particularly those with substantial herd sizes and extensive acreage, tend to embrace sustainability more comprehensively. This trend is most pronounced in the Western region.

Reality of Workforce Shortages

A recent survey highlights the growing dependency of the dairy industry on non-family labor. For many respondents, non-family members consist of at least 50% of their workforce. This shift is indicative of broader changes within the industry as traditional family-run farms adapt to meet growing demands. However, hiring and retaining workers continues to be significant challenges. With evolving labor-related aspects indicating enduring challenges, the industry must explore viable solutions to continue thriving.

Despite the adoption of new technologies, the challenges of hiring and retaining a reliable workforce remain. Farmers must continue to balance the integration of technology with human labor, ensuring that both aspects work in harmony to drive growth and productivity. These changes suggest a long-term shift in how labor is approached, maintaining traditional farming values while embracing modern advancements.

Optimistic Horizon

The dairy sector is witnessing renewed confidence, energized by innovative strategies and fueled by a younger generation of forward-thinking dairy operators ready to embrace change. Their willingness to adopt advanced technologies and improved herd management techniques is reshaping the landscape of dairy farming. By integrating strategic solutions, these operators are setting a new standard that promises to uplift the entire industry.

According to surveys, 44% of producers plan to expand their operations in the next five years. This drive to scale indicates a strong belief in the trajectory of the dairy industry and its ability to thrive amid changing global dynamics.

The 2025 Farm Journal State of the Dairy Industry Report is available for download here .

Bridging the Gap: How Land O’Lakes Supports Veterans Transitioning to Civilian Career

Wed, 07 May 2025 13:54:35 GMT

Every year, many U.S. service members face the challenge of transitioning from military to civilian life. The life-altering change can be intimidating as they integrate into society and carve new career paths.

Among them is Col. Patrick Schlichenmeyer, who completed a 34-year career with the U.S. Air Force in 2023 and found himself facing a future he hadn’t initially focused on during his service years.

A Lifetime of Service

Schlichenmeyer’s journey began when he entered the Air Force Academy in 1989 at age 18. During his career he served as a pilot, participated in staff assignments and held command positions in combat. By summer 2022, as his mandatory service time came to an end, he started contemplating life outside the military.

“When I entered the military, I wanted to serve where my country needed me,” Schlichenmeyer says. “I served as long as I could, and then I had to transition to civilian life. I didn’t start thinking about my future until about a year before.”

Schlichenmeyer was certain about one thing: a desire to permanently return to Minnesota’s Twin Cities, where his wife resided in a suburb of St. Paul. While eager to reunite, the change also brought an element of uncertainty.

“I entered the academy at 18, so that was all I knew,” he says. “I had some idea of civilian culture through my spouse, but there were many unknowns.”

Discovering SkillBridge

Schlichenmeyer wouldn’t forge a new path alone. With a transition focused on the Twin Cities, he began exploring the SkillBridge program, which helps service members explore new career fields and gain experience. Land O’Lakes, which participates in the program, emerged as a potential destination for Schlichenmeyer’s skills.

SkillBridge offers a support system to help military personnel find civilian workforce opportunities. The program connects service members with corporate partners across the country and provides up to 180 days of “permissive duty” for them to get on-the-job training as interns for a company, with the goal of providing full-time job opportunities. SkillBridge helped nearly 8,500 service members find work with around 5,000 companies nationwide in the third quarter of 2024, according to the program website.

Once connected with someone at Land O’Lakes, Schlichenmeyer explored job openings and assessed if the company’s culture matched his aspirations.

“From there, I started looking at the employee website and was extremely surprised at how open Land O’Lakes is about their people, their mission, what the executive leadership team believes in,” he says. “The more that I read and understood what the company stood for, that’s something that I felt would be a good fit. I was surprised at how open Land O’Lakes is about their mission and values. The more I learned, the more it felt like a good fit.”

Embracing a New Role

Schlichenmeyer joined Land O’Lakes in February 2023 as a SkillBridge intern. He now serves as operational excellence manager at the company’s Melrose, Minn., dairy plant and was recently appointed as an expert project manager at headquarters.

Schlichenmeyer’s story is one example of the many benefits of SkillBridge. Julie Sexton, senior vice president and chief human resources officer at Land O’Lakes, emphasizes the value veterans bring.

“It’s about recruiting broadly across diverse talent pools,” she says. “Post-COVID, we expanded our recruitment strategies.”

Sexton describes the partnership with SkillBridge as both successful and fulfilling, reflecting Land O’Lakes’ mission to support those who have served.

“It’s rewarding to help service members transition to the next phase of life,” she says. “It’s a way of giving back to valuable community members.”

Land O’Lakes’ involvement with the SkillBridge program has yielded numerous success stories, with 13 current interns and 25 veterans completing internships — seven of whom secured full-time roles.

“I was looking for some place where I could go to work with good people who care about each other that are doing something important for this country,” Schlichenmeyer says. “That’s Land O’Lakes.”

His journey from a seasoned Air Force colonel to a leadership role in the civilian sector not only demonstrates the adaptability and impact of programs like SkillBridge, it serves as inspiration for other veterans embarking on their own transitions.

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Finding Strength in Adversity: A Wisconsin Farm Girl’s Inspiring Journey

Wed, 16 Apr 2025 13:45:09 GMT

Growing up on a Wisconsin dairy farm, Sydni Mell was no stranger to hard work. Like most farm kids, she had chores before and after school, and often fed calves on her family’s 200-cow dairy in Waunakee, Wis. Little did she know the resilience and courage ingrained in her upbringing would become vital tools in facing unwelcome adversities that awaited her after high school.

A Dramatic Turn
After graduating from high school, Mell moved to Madison to study dairy science at the University of Wisconsin. Even during school breaks, she would return home to help on the farm. One day in 2022 during Easter break, while dealing with the farm chores alongside her brother, Sam, tragedy struck. While uncovering plastic in the silage bunker, Mell slipped on a concrete sidewall, causing her to fall into another bunker that was empty. With his older sister unconscious, Sam, only 16 at the time, called for help as his sister lay motionless.

A Diagnosis That Changed Everything
Mell was rushed to UW-Madison hospital, where she stayed for a week and received the diagnosis of a complete injury, leaving her unable to move her legs. Unyielding in spirit, Mell advocated to be transferred to Shirley Ryan AbilityLab in Chicago, renowned for rehabilitation, where she began her new journey of adjusting to life with paralysis.

“I wanted to learn to walk again,” she says, noting that with a complete injury diagnosis the plan quickly changed to helping her readjust to life in a chair, which frustrated her as other patients were learning to walk again.

“I went from having a lot of hope to feeling frustrated that they didn’t have hope for me,” she shares.

Returning Home
Indeed, her resolve was tested, yet Mell remained determined to return to her studies and not lose her academic momentum.

“I didn’t want to fall behind,” she says, and she eagerly awaited to be reunited with her friends from the Association of Women in Agriculture at UW-Madison, which she says became her lifeline, providing essential support and acceptance.

“If I didn’t have the friends that I made that first semester and a half at school, I would have not gone back,” she says. “People look at you differently when you are in a chair, but I never got that feeling from my girls.”

Adapting to New Challenges
Thanks to workers’ compensation, Mell received a high-powered wheelchair, enabling her to navigate the campus effectively, although she notes not every area of the campus is accessible. Despite the challenges, she looks forward to graduating with a degree in dairy science this spring, while contemplating her future. Returning to the farm to continue feeding calves and lending a helping hand or assisting other dairy farms in a tech role were exciting prospects. Mell smiles big and says she’d love to do both.

“I find being outside and on farms very therapeutic,” she says.

A Therapeutic Bond with Animals
The fresh air, the smell of the farms, working with family — many would concur with Mell that farms are indeed therapeutic places. With genuine warmth, she adds that animals treated her no differently, unbothered by her being in a chair.

“Calves don’t look at me differently,” she says. “They are used to me being in a chair.”

Although she openly shares that independence remains a constant struggle for her. Tasks such as lifting milk replacer bags now require help, which causes her frustration.

“I’m an independent woman,” she says. “I don’t like asking for help.”

To better accommodate Mell’s wheelchair, the farm is constructing a new calf room, aiming to enhance her ability to perform tasks independently. The spirited 20-something’s attitude remains undeterred, accepting that she cannot change the past yet is hopeful about the future.

Finding Strength in Faith
Mell recently received the prestigious Socrates Award from the Brennan Rehabilitation Foundation; an annual $1,000 lifetime grant. These funds will financially assist in alternative therapies such as acupuncture and massage therapy, which she believes will benefit her still-strong legs.

Despite the setback, she holds firm to the belief that medical advancements could one day allow her to walk again.

“The medical world is changing and finding new things every day,” she says.

Mell’s grounding faith, nurtured long before her accident, bolsters her resilience daily.

“I read the Bible every day and that gives me the strength in the morning to just get up,” she shares.

Family plays a critical role in Mell’s life, with her brother Sam emerging as one of her greatest supporters. From carrying her upstairs to providing emotional strength, their bond is unwavering. Weekly, Mell’s father and brother assist her in staying active using a treadmill where she is harnessed in and they help her move her legs, showing a shared commitment to her rehabilitation.

“Even on the hard days, having family that worships together and being there for one another has been one of the greatest blessings,” she says.

Having a strong faith has allowed Mell’s mental health to remain strong through it all. She says she focuses on the now and doesn’t think what the future may look like.

“I can only control what’s happening in the moment,” she says. “I have to keep hope alive — that is what keeps me going.”

Sydni Mell’s journey is one of hope, faith and remarkable resilience. Her ability to focus on the present and keep hope alive underlines her story as an inspiration. While significant barriers remain, her unwavering spirit and the love of those around her continue to guide her through the ups and downs, making her journey a testament to overcoming adversity.

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Trade Turbulence Could Shake Up Dairy Exports to China

Thu, 10 Apr 2025 20:37:59 GMT

Ongoing trade tensions and tariff negotiations between the U.S. and China are beginning to impact dairy markets, particularly for dry whey, whey permeate and lactose — products in which the U.S. is a leading global supplier.

More than half of U.S. dry whey and lactose production is shipped overseas, with China standing out as the largest buyer. But as trade disputes intensify, concern is growing that China might look elsewhere to meet its demand.

A Quick Tariff Recap
On April 2, President Donald Trump announced a new 34% tariff on goods imported from China into the U.S. Since then, that rate has increased to 84%. In response to the hike, China imposed a 34% retaliatory tariff on U.S. products entering the Chinese market.

But the back-and-forth retaliations didn’t end there. On April 9, the U.S. introduced further changes, announcing a 90-day pause on new tariffs for all countries except China, during which a universal 10% tariff would apply. However, for Chinese goods, tariffs are expected to increase to 125%.

U.S. Exports of Lactose and Whey
In 2024, the U.S. exported 409,000 metric tons (mt) of lactose, about 58% of the global market, according to a recent report from Rabobank. Of that, 110,000 mt were shipped to China, which accounted for 43% of total global lactose imports. In comparison, the European Union and United Kingdom combined exported only 33,000 mt of lactose to China.

While recent retaliatory tariffs are likely to put a dent in U.S. lactose exports to China, some volume may remain competitive. U.S. lactose is priced significantly lower, averaging around $834 per metric ton, compared to European prices, which range between $1,183 per metric ton and $1,918 per metric ton. Even with tariff retaliations, U.S. lactose could still offer better value in some segments when compared to the EU.

“The intensifying trade conflict between these two major trading partners could lead to shifts in lactose and whey trade, with potential export opportunities for Europe, Oceania and South America,” says Mary Ledman, global sector strategist for dairy at Rabobank.

“However, due to its competitive pricing, some U.S. lactose will likely still find a market in China. U.S. dry whey and permeate exports to China, on the other hand, are likely to fall significantly, with domestic U.S. prices for these commodities also declining,” Ledman says. “The trade war could result in lower prices for U.S. dairy producers, slimmer margins for traders and higher prices for Chinese end users and consumers.”

Phil Plourd, head of insights at Ever.ag, notes U.S. dairy exporters are already on edge.

“China takes a lot of U.S. whey products — dry whey, whey protein concentrates, permeate, lactose,” he says. “U.S. manufacturers and marketers had to be plenty concerned with the initial 34% levy announced by China late last week. Today, we’re up to 84%, which only makes things more challenging.”

Still, he acknowledges that the situation remains fluid, and both sides could be looking for ways to adapt.

“Even so, as is likely to be the case with many commodities and many countries, buyers and sellers are going to have to figure some things out,” Plourd says. “Do buyers have many immediate alternatives? Do sellers? Have buyers front-loaded, buying time for both sides to see how the dust settles? Over the short run, the unfolding actions aren’t a positive for prices. But it’s still early in this whole process.”

Will History Repeat Itself?
During a similar trade dispute in 2019, when China imposed a 25% tariff on U.S. whey products, U.S. exports of dry whey and permeate to China declined by 55%, and domestic prices fell by more than 35%. Lactose exports fell 33% during the same time period.

“When China implemented its 25% retaliatory tariff on U.S. imports in 2019, the U.S. dry whey market felt the brunt of this retaliation,” Ledman says. “At the time, China was also dealing with declining swine production due to an outbreak of African swine fever, resulting in lower whey and lactose exports to China for animal feed.”

However, with current tariffs now significantly higher than 2019, Ledman believes market pressure could be even more pronounced in the months ahead.

“RaboResearch expects the U.S. dry whey and corresponding milk markets to respond similarly to China’s new retaliatory tariffs in 2025, with the potential for more downside risk, given that the tariff is more punitive, totaling 36% as of April 10, and because the U.S. is experiencing an increase in production due to expanding cheese and whey production capacity.”

More Ripple Effects Likely to Come
As global trade flows adjust, there might be opportunities for Europe, Oceania and South America to expand their presence in the Chinese market. However, a mix of costs, product quality and supply constraints make this far from guaranteed.

In the meantime, the U.S.-China trade conflict adds another layer of uncertainty to global dairy markets.

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Where Will Farmworkers Come From in the Future?

Mon, 07 Apr 2025 15:04:22 GMT

As the dynamics of the global workforce continue to evolve, so too must the strategies to hire and retain an adequate on-farm labor force in the U.S.

The shrinking pool of workers in rural areas is a real concern for farmers, says Richard Stup, senior Extension associate and agricultural workforce specialist with Cornell Cooperative Extension. One striking example is the declining birth rate in countries, such as Mexico, that historically have been sources of agricultural labor for the U.S.

“[The population in] Mexico, going forward, will begin to actually shrink,” he shared at the 2025 Western Dairy Management Conference. “It’s not just Mexico. There are a lot of countries in this situation.”

In addition to a smaller pool of workers willing to fill on-farm vacancies, economic opportunities in these countries, such as an increase in Mexico’s inflation-adjusted dollars, are reducing the push factor for migration.

“It means there’s more economic activity, there’s more job opportunity and there’s less push to leave Mexico and go to the U.S. for dollars,” he says. “There’s still a lot of push to come up here, but it’s not what it used to be.”

When looking at the data, Stup notes fewer young people are looking for work.

“The average age of foreign-born employees is about 42 years,” he says. For comparison, the average age of U.S. born employees on farms is 36 years old.

Two Employment Solutions
Despite these dynamics, immigration will still play a significant role in sustaining the on-farm workforce. To address workforce challenges, Stup says a couple programs exist:

One is the H-2A visa program, which allows an unlimited number of agricultural workers to enter the U.S., provided the work is temporary or seasonal.
Another viable option is the TN Visa, born from agreements such as NAFTA, enabling skilled professionals from Canada and Mexico to enter the U.S. for professional endeavors.

Navigating these pathways requires producers to have their paperwork, such as I-9 forms, in order, especially with current enforcement trends focusing on individuals with criminal backgrounds.

“It seems pretty consistent that most of the enforcement from ICE is in pursuit of individuals that have some kind of criminal background,” he shares.

With an estimated 11 million undocumented immigrants in the U.S., producers are advised to stay vigilant and prepared. It’s important to keep necessary documentation, such as I-9 forms, social security copies and identification such as driver’s licenses, well-organized and readily accessible, encourages Jamie Castaneda, executive vice president of policy development and strategy for the National Milk Producers Federation. Ensuring all paperwork is in compliance with federal and state laws is paramount if faced with an Immigration and Customs Enforcement inspection.

Embrace Technology and Workforce Development
Technology offers solutions to improve on-farm efficiency. Artificial intelligence (AI), for instance, can optimize tasks, allowing human workers to focus on animals requiring attention.

“Technology is going to be used in places where the work is repetitive and where it’s kind of heavy manual labor,” Stup says.

Workforce development is crucial as well. Supup underscores the need for retention programs and attracting a diverse pool of workers. Skills such as critical and systems thinking, data savviness and comfort with animals will be essential for future dairy workers. Education, whether formal or through on-the-job training, is equally important.

Build a Supportive Work Environment
To attract and maintain a robust workforce, it’s essential to create a positive work environment. Stup highlights the role of supervisors in leading effectively by setting clear expectations, providing necessary training and development, and giving constructive feedback on performance.

“We need to do what we can to retain and create a great place to work,” he says, noting supervisors need to lead effectively.

Supervisors need to spell out three main factors for employees:
1. Expectations. Clearly communicate what is expected of employees, including job descriptions, SOPs and onboarding.

2. Training and Development. Train, coach and use other efforts to teach knowledge, skills and attitudes.

3. Feedback. Give employees information about their performance to help them improve.

The future of the on-farm workforce will be diverse, comprising immigrants and individuals from various backgrounds, including those from urban environments new to agriculture. Balancing the need for manual and mental labor remains appealing, drawing in those uninterested in traditional office roles. The key is to retain and foster talent in the agriculture sector, giving rise to a dynamic and inclusive workforce that will carry the industry forward.

By adopting these strategies, farms can adapt to the shifting landscape, ensuring productivity and sustainability in the face of workforce changes.

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From Farm to 'Shark Tank:' One East Coast Dairy’s Eco-Friendly Pitch

Mon, 31 Mar 2025 14:14:52 GMT

In an unconventional yet charming spectacle, Amanda Freund, a Connecticut dairy farmer, packed her innovative spirit and two crucial items — a shovel and an inflatable cow costume — before heading west to make her vision a reality. Her destination: “Shark Tank,” where she aims to propel her creation, CowPots, into the mainstream.

Canaan View Dairy: The Beating Heart of Sustainability
Freund’s Farm, a diversified farm, with three farming enterprises, is not your average farm. Located on the bustling East Coast, their operation thrives on cutting-edge sustainability practices. Currently decked with 1,200 solar panels, the farm matches its own electricity needs through renewable energy. In fact, it boasts the longest continuously running methane digester in the country, turning biogas into another source of eco-friendly power.

(Amanda Freund)

Beyond merely generating power, manure from Canaan View Dairy serves multiple roles including transforming into fresh cow bedding and nutrient-rich fertilizer to sustainably grow crops. Perhaps its most innovative transformation, however, is into CowPots, biodegradable, plantable pots crafted from digested and composted manure, forming the backbone of Freund’s “Shark Tank” pitch.

A Revolution in Planting: The CowPots Story
CowPots emerged as a significant leap forward in eco-friendly innovation. These biodegradable staples are designed to turn composted manure into a planter for flowers and produce. This innovation ensures a sustainable cycle that supports the farm’s operations and enriches the community.

“We have been marketing CowPots for 18 years now, so we’re not a startup or new business like a lot of the entrepreneurs on the show,” she shares with Dairy Herd Management. “But as a small business, we have relied heavily on grassroots marketing. There have been a few exciting opportunities over the years, including features on “Dirty Jobs” with Mike Rowe and a spotlight on the “Martha Stewart Show.” As with any product and all marketing, it’s an ongoing and continuous endeavor to have our product in front of prospective customers.”

(Amanda Freund)

Not just stopping at innovation, the CowPots are employed at Freund’s family retail store, Freund’s Farm Market & Bakery, where they foster the produce and flowers enjoyed by both the family farm and surrounding community through the vibrant summer months. This synergy embodies the sustainability ethos propelling Freund’s pitch on the national stage.

All Eyes on “Shark Tank”
Freund’s journey culminates on an episode of “Shark Tank” airing Friday, April 4, at 8 p.m. on ABC. The Sharks, renowned for offering entrepreneurial hopefuls like Freund an avenue to exponential growth, wield the power to elevate CowPots into a household name.

Believing strongly in her family’s dedication to environmentally sound farming, Freund steps into the tank with an unwavering goal: to secure a deal that could transform her family’s sustainable dream into national success. Freund shares that nothing was guaranteed from initial casting to filming, and whether her pitch would make it on the air was uncertain, but the potential of getting on that stage in the “Shark Tank” was an exciting new opportunity to showcase their products.

“In the two months leading up to filming, it was very time-consuming providing all the required details, financials, graphics and pitches needed for the show,” she shares. “And so, now that I’ve done all the work, and on April 4, all I have to do is sit back and watch as everyone else gets to see whether or not I made a deal. I’m really excited about that. I’m proud to be able to showcase the ingenuity and sustainability of dairy farms on a national stage.”

(Amanda Freund)

As Freund takes center stage on “Shark Tank,” her journey underscores the transformative power of ingenuity and farming rooted in sustainability. CowPots are more than a pitch, they are a testament to what the future of farming could embody. As this Connecticut dairy farmer makes her case, viewers nationwide will bear witness to an inspiring eco-friendly narrative unfurling in front of the Sharks. And who knows, perhaps by the end of the episode, they too will become part of this sustainable story.

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Water Woes, Labor Limitations and Regulatory Restrictions Put California's Dairy Industry At A Crossroads

Wed, 26 Mar 2025 16:51:20 GMT

The California dairy industry, renowned for its significant contributions to agriculture, is navigating a series of challenges that demand substantial adaptation to ensure future success. Water scarcity, stringent labor laws and complex permitting regulations top the list of challenges in the Golden State, the nation’s largest milk producer and home to 1.71 million milk cows.

Regulatory and Economic Pressures

Karen Ross, secretary of the California Department of Food and Agriculture, emphasizes the need to support the state’s farmers during these challenging times.

“What we would like to do is focus on smart incentives because, over the years, the cumulative effect of so many regulatory agencies is adding to the complexity … as well as the cost of compliance,” Ross said in a one-on-one interview with Farm Journal during the California Dairy Sustainability Summit. “We’re engaged in a very small pilot project with the state water board to see if it’s possible to cut through some of that [complexity], find ways to ease the burden [on producers] and educate agencies about how complex and costly regulations are.”

In addition to the regulatory challenges in California, Ross is concerned about market disruptions and stresses the importance of compensation strategies to ensure dairy operations can look to the future.

“Secretary Rollins has already made it clear they’ll offer help for farmers through these periods of disruption, and certainly [that was the case] in the first Trump administration,” she says. “What I’m most concerned about is the lost markets that still haven’t fully recovered and the opportunity costs lost. But [Rollins] has been very clear they want to make sure there’s compensation for growers to keep them in business.”

Water Woes

For Ryan Junio , owner of Four J Jerseys in Pixley, Calif., his primary concern is the states’ ongoing water crisis.

“As a dairy producer, this is an ever-growing challenge,” he says, reflecting the sentiments of his fellow producers in the state.

The California water issue is complex and long-standing. Geoff Vanden Heuvel, director of regulatory and economic affairs with the California Milk Producer Council, says some of the surface water that used to come into the Central Valley from northern California was diverted to the ocean to save fish in the early 1990s as part of the Endangered Species Act.

“California has overdrafted about 2-million-acre feet on average over the years,” he says. “We had a crisis in 2014 with a drought and the state decided to regulate groundwater, which they probably should have done 50 years ago.”

Labor Limitations

Layton, Calif., dairy producer Melvin Medeiros says the labor quality is tough and he doesn’t have a magic wand to fix it. In 2019, California began phasing in overtime for agricultural workers. In 2022, the state began requiring any agriculture employees working more than 8 hours a day or 40 hours a week receive overtime compensation.

“I do know when legislation gets involved, it turns into a mess,” Medeiros says. “We’re in that mess now and trying to figure out how to invest in this farm to make it more efficient and cut back on labor.”

David Lemstra’s story illustrates the transition faced by many. After searching for a decade, Lemstra and his family relocated from central California, where they had been established for more than 40 years, to South Dakota. Three pivotal factors — feed availability, easier permitting and processing capacity — led them to their new home where they now milk 4,000 cows and supply Agropur.

One benefit Lemstra has discovered in South Dakota is a more favorable labor market.

“Some locals say labor is very hard, but they don’t know how hard it can potentially get,” he says, appreciating the motivated workforce available in the region.

Regulatory Restrictions

Lemstra describes his family’s coordinated departure from the state as “death by 1,000 cuts,” citing the impact of long-standing political and resource management decisions. California’s overtime labor rule stands out as a considerable obstacle, especially when compared to South Dakota’s business-friendly environment.

As California continues to confront these pressing issues, the resilience and adaptability of its dairy producers are noteworthy. While some, such as Lemstra, found new horizons elsewhere, efforts are ongoing to streamline regulatory processes and stabilize one of the state’s most crucial agricultural sectors.

Mike Boudreaux, Tulare County Sheriff, who also spoke at the California Dairy Sustainability Conference in Visalia this week, expresses the need for the state and federal government to reduce the regulatory burden, thereby allowing greater industry control.

“Some of the issues many of you are facing, quite frankly, just explodes my mind when it comes to large sustainability, manure and different regulations,” he says. “The state of California and the federal government need to lift and reduce the amount of regulation the state can control for our dairy industry.”

Innovation and Sustainability Efforts

Despite the challenges producers continue to face, the dairy industry is making strides in sustainability. California boasts 238 dairy digester projects, capturing methane to create renewable energy sources and contributing to a reduction in greenhouse gas emissions.

“I’m very proud of the work we’ve been able to do on climate smart agriculture,” Ross says. “I love the fact that 24.3 million metric tons of CO2 equivalent reductions in greenhouse gasses are because of dairy digesters.”

When it comes to Highly Pathogenic Avian Influenza (HPAI), Ross is grateful for how the industry has handled the outbreak that started in September in California, six months after it was first reported in Texas and Kansas. As of late March, HPAI has impacted 755 herds in the state.

The path forward for California’s dairy industry relies on innovative strategies, supportive policies and the continuous perseverance of its producers. As the industry adapts, the focus remains steadfast on ensuring the vitality and sustainability of a sector pivotal to California’s heritage and economy.

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This Modern Dairy Embraces Technology While Honoring Tradition

Thu, 13 Mar 2025 18:14:32 GMT

In the serene landscapes of Lancaster, Wis., a remarkable journey unfolds — one that intertwines technology, tradition and an enduring passion for dairy farming. Amanda Buschor, a dynamic young dairy farmer, has masterfully managed to blend her personal life and professional aspirations, all while spearheading the operations of Majestic View Dairy, a farm her family helped to establish four decades ago.

A Journey Through Education and Experience
Majestic View Dairy, now home to 1,100 mature cows and nearly 4,000 acres, is a long-standing partnership between Buschor’s parents, Ron and Terri Abing, and John Haskins’ family. Buschor’s early exposure to farming life was enriched by her hands-on experiences and formal education at Lakeshore Technical School, as well as growing up and working side-by-side with her family and other key employees on their farm.

(Merck Animal Health)

“Our farm herd managers were not afraid to try some things, and that really helped me realize what I wanted to do with my life,” she says. “At the time, I was actually going back and forth between nursing and a career in dairy herd management.”

Buschor’s time at Lakeshore Technical School further helped enrich her understanding of the industry, combining classroom learning with her real-world experiences on the farm. It is during this time she took on an internship with Soaring Eagle Dairy, LLC in Newton, Wis.

“That family took the time to teach me so many hands on learning opportunities,” Buschor shares.

Obviously, these experiences shaped her passion for dairy farming. This eventually led her back to her family farm, where she now helps oversee 28 full and part-time employees.

Game-Changer Technology
In 2016, Buschor’s sister, Sarah, who had been vital to helping with herd health took a job opportunity in the dairy industry. A few months later, the farm experienced another big change when her father experienced some health challenges. This left Buschor alone juggling multiple responsibilities. Six months pregnant with her third child, along with raising a 4- and 2-year-old, Buschor quickly learned to rely heavily on the technological advancements her farm put in place during the years prior.

This natural caretaker and problem solver says if the technology weren’t already in place, she likely would have walked away. Technology such as SenseHub Dairy monitoring system and sort gates work seamlessly with their parlor, making Buschor’s job as herd manager that much easier.

“I would not have been able to physically be at home every day with my newborn if I was not able to help the people who were working on the farm every day by managing remotely,” Buschor explains. “I would not have been able to work remotely, if it wasn’t for this state-of-the-art [SenseHub] technology already in place.”

(Merck Animal Health)

Because of the circumstances, Buschor had to learn and lean on the technology, and, over time, relied on it as her No. 1 assistant.

These innovations have become indispensable assets, providing this young farmer with much needed flexibility.

“For me, it just has created so much flexibility with my schedule,” she says.

Buschor’s three sons each play three different sports, which means they deal with nine sports schedules. On-farm technology gives her peace of mind to push stop at the dairy and attend one of her kids’ sporting events or get one boy from school to practice.

Technology also lets her quickly change course because of incoming weather, for example. Most of their cow touches are automatically sorted through their sort gate.

“Say we are scheduled to give shots on Tuesday morning when it’s supposed to be -30. Well, with the help of a few clicks of a button, we can easily complete this task a few days later without disrupting the barn,” she shares.

Hands-On Care and Holistic Approaches
Buschor’s intrinsic passion for problem-solving and caring for others is evident in her approach to cattle care. She combines technological insights with intuitive understanding of animal health, ensuring each cow’s needs are met.

“If employees in the parlor see a cow that has mastitis, for instance, they can actually sort her from the parlor with a long hold of the button,” she says, noting along with WhatsApp, the team in the barns are notified and they can address her quickly. “They just take a picture of the cow number, and I know she will be back in the barn waiting for me.”

With all the hustle and bustle on the farm, sort-gate technology is a luxury Buschor could not imagine life without.

“We bred 40 cows and gave 50 shots this morning and all the cows were sorted off by the sort-gate after milking,” she shares. Cows that are sorted off go into pens with bedding, water and feed and just hang out until she — or one of her assistants — are ready for them.

Farm consultants always comment on what a nice, quiet barn she has, which Buschor says is because of the sort-gates.

“We don’t have to go and disturb the whole pen to address just one cow,” she says.

“It’s all very cool and manageable technology for our team to use.”

Prioritizing Well-Being and Work-Life Balance
Buschor’s father passed away in 2021 and she smiles when she reflects on his progressive mindset — willing to try new things while keeping his eye toward the future. After his stroke in 2016, he allowed her to take on more responsibilities and ever since, she has jumped in with both feet, hands-on with the cows while also working with her mom to handle the HR responsibilities, regulations and inspections of the farm.

“I have two assistants who help me with the cow work, and I’m trying to let them take on the lead and be back-up support so they can learn more,” she shares.

Buschor’s philosophy extends beyond technology; she values the well-being of everyone involved in the farm. She advocates for balance, ensuring her family and staff prioritize personal time over farm obligations and says that she doesn’t want the farm to be an excuse why somebody doesn’t take time off. By fostering an environment that encourages rest and rejuvenation, she sets a precedent for mental and physical well-being in the farming community.

“I don’t care if it’s my mom, I don’t care if it’s me, I don’t care if it’s my cousin. I don’t want them to use the farm as an excuse to not get away and take care of themselves because this farm has so many good workers, and good technology to get the job done,” she says.

Embracing Change and Looking Forward
Buschor’s journey represents the dynamic world of modern agriculture, blending innovation with tradition. Through technology and a deep-seated passion for her work, Buschor ensures her family’s legacy continues to thrive, fostering a harmonious future for both her family and her cows. With a remarkable ability to adapt and evolve, Buschor exemplifies how technology in agriculture can revolutionize daily farm operations, leading to success and satisfaction in both personal and professional spheres.

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Monarch's MK-V Dairy Tractor Rolls Out Autonomous Feed Pushing

Wed, 05 Feb 2025 15:28:37 GMT

Monarch Tractor announces its first-in-class, fully-autonomous Autodrive feature is now commercially available on its MK-V driver-optional dairy tractor (EV or diesel) , according to a press release from the startup.

“Autonomous feed pushing offers value to dairy farmers by improving efficiency and increasing milk production,” says Praveen Penmetsa, CEO and co-founder of Monarch Tractor. “It allows the dairy farmers to focus on what matters most – the health and well-being of their animals.”

Autonomous feed pushing helps dairy farmers manage through labor shortages, and the ability to monitor feed pushing remotely while tending to other critical tasks ensures cows can be consistently fed every hour.

Additionally, the “smart tractor” is armed with Monarch’s Wingspan Ag Intelligence and WingspanAI technology stack , which tracks performance data while 360-degree cameras record video footage for real-time and historical insights. The MK-V Dairy is also a mobile power bank with 12v, 110v, and 220v plugs.

Monarch is hosting an in-person Autodrive demonstration at a working dairy on February 12, at 3 p.m. in Tulare, California, during World Ag Expo. Monarch reps and engineers will be on hand to talk to attendees and give them the opportunity to engage with the tractor. Reservations for the demonstration can be made here.

If you can’t make it to California next week, Monarch says dairy farmers can reach out and set up a demonstration at their farm.